Schlagwort-Archive: internet

How to Make Free Multilevel marketing Leads

Search Google, Bing, Yahoo or any other big search engine for „free MLM leads“ and you are almost guaranteed to get a MLM lead generation company offering 5,000 or perhaps 10,000 MLM free leads.

The offer is generally pretty simply and basic. Complete the short form below including your name and primary email and we’ll send you a link to download your new list. Now think about that. Because you could have just paid a very dear price to get your hands on one or two completely universal, actually non-qualified names and e-mails. Actually you could now even find your contact information on the list!

Free MLM Leads – You Get What You Pay For

It takes a bunch of time, energy and ability to generate the name of someone who is not just actively looking to start their own business but who also has the time and resources available to start immediately. So why would any person offer to give away this valuable resource?

They don’t. Not particularly. Any MLM free leads you might pick up will cost you your contact information and, chances are, you may now find yourself on a list that’s either given away or sold to dozens, maybe even hundreds or thousands of other people who are seeking to market their products, services and business opportunities.

Even though that was not the case, understand that not all mlm leads are made equal. For instance there’s a enormous difference in quality between a co-registration leads and a phone substantiated, long-form surveyed lead. A co-registration lead is frequently nothing more than the name and email address of someone who finished a form to have the opportunity to win something free. While a phone verified lead could have basically replied to a genuine business opportunity ad and where then called and surveyed to judge their want and capability to really start a home based business.

The Best Free MLM Leads

Generating your own leads thru the foundations of attraction selling is the simplest way to generate a top quality fresh lead. And you do not have to come out of pocket to do it unless you want to.

As an example, write a short educational article that addresses the wishes or concerns of your target market. Place a call to action within the body of your article. Publish and promote. Then let the people that are actively hunting for your product or service or social marketing opportunity find you and initiate a relationship.

Another idea is to take part and contribute on forums and other social media platforms like Facebook and LinkedIn where you prospects might hang out. Answer questions, offer free ideas and insider secret and typically make yourself both known and available. Give first to get and you could be surprised at only how easy it truly is to beginning captivating one or two hot prospects.

Now, not only have you made your own MLM free leads… You have also made the link with someone who is serious about getting started.

Generating sales opportunities online is difficult to do. To find out how MLM Lead Generation System. Creating leads online is difficult to do. To find out more info Business Opportunity Leads.

MLM Tips To Flourish Your Small Business

Instead of struggling along on your own with your MLM business, the best idea is to have a look at the techniques that other successful multilevel marketing pros have achieved fulfillment in their own enterprises, and copy their techniques. You may think it is unethical but it is done all of the time, and it really is the swiftest way to success.

Here are seven mlm marketing tips we’ve discovered that have been used by top network marketing producers continuously so , obviously, there has to be incredible value in hidden in these nuggests of knowledge.

MLM Tip 1

It’s critical that you treat your MLM business as a business, if you deal with it like a part time pastime it will finish up costing you money and giving no results. A hobby gives you pleasure and costs you money, it barely pays for itself.

Dedicate Time to your Business Tip 2

Schedule time to build your small business. Everything in life that’s crucial we schedule. You set your alarm clock because not showing up for work late is critical to keep you job. You plan and schedule a holiday because relaxation and rest is important. So if you’re serious about building a huge business, schedule time to work on your business.

Number three MLM Tip

Bother to draft out short term and long-term finance goals. Goals are like sign posts. They’re engineered to keep you centered and keep you on track. If you don’t know where you are going, how do you ever expect to get there?

Insider Tip 4

The 2 ways you make money in MLM promoting is by selling product and recruiting new team members. Sponsoring new members is vital for success and to meet your financial goals – you also get paid when you recruit new members. You should dedicate the majority of your time to inducting and sponsoring your downline.

Lead Generation Tip 5

Network marketing success is totally reliant on your capability to consistently present your products and opportunity to many people over an extended period of time. This means you need to find a number of strategies generate a steady number of MLM leads and guide them into your promoting funnel. Leads. Leads. And rather more leads. The person that tells the most, sells the most. End of story.

Number 6 MLM Tip

Duplication is just about a myth in this industry. Find a way to take great action yourself and take that action regardless if it can be easily copied downline with your team. Leaders will always reveal themselves and they may always find how to build the business with or without help. Duplication is for the masses and the masses will only produce 20% of your results. Lead by example. Take massive action.

MLM Tip 7

At the beginning you will need money flow and the easiest way to generate that money is by using attraction promoting. Show your team how you have used attraction selling to your advantage. This will help keep your downline because they also will be generating sorely needed cash. After all the labor you have put into inducting a good team, with acceptable cash flow you may be sure your team will stick around.

Find Out More On Robert Strong’s blog to read more about this topic multi level marketing tips And download his free training

Mass Distribution Article Marketing Service for Backlinks

You have heard it mentioned, „Content is King“ on the net and it’s true. The reason is easy. The net runs on search and search engines index, categorize and rank content material – articles, blog posts, videos, pod casts and far more. So should you be severe about driving far more traffic to you web pages, you might need to think about adding a huge article marketing campaign to the pile. Which is actually a lot of work, but you’ll be able to also hire an article marketing service that could both write, publish and promote the content material independent of your time and effort. Use an article marketing service and you get the very best of two worlds – fresh content driving new visitors to your internet site and widely distributed content which assists your other internet properties rank greater on the search engines as a result of backlinks.

Outsource an Article Marketing Service

So what in case you do not like to write? What in case you don’t have the time or skill to write informative or persuasive copy? Feel outsourcing (hire an article marketing service provider) or use automated software like Article Marketing Robot. For outsourcing you are able to get excellent copy written for as small as a dollar per 1 hundred words and excellent, well-researched material for less than three dollars per word. Then simply use „spinner software“ like Article Marketing Robot to assist automate your the article distribution and promotional efforts.

Article Marketing Software program towards the Rescue

AMR is an automated tool that builds back links for you by submitting your articles to hundreds of article marketing directories. You may not be too excited about that idea, realizing that your articles should be unique for every site you submit to, and which is plenty of function. Don’t worry. Article Marketing Robot not only will automatically send your article to each and every of these web sites however it will rewrite each and every article so that it is unique for every single 1. By submitting your articles to a lot of sites you may soon be noticed to be an expert inside your chosen niche. Anybody trying to find details will keep locating your articles and will probably be encouraged to click by way of to your internet site and buy your product.

Avoid Duplicate Content material Penalties

One of the greatest functions of AMR is that you can add your own synonyms to your own personal database of words. This way you can personalize your articles with terms that you simply like to utilize. Although your articles are spun you must nonetheless try to infuse some of your own distinctive personality into those spun articles. You can rest assured that your article will probably be submitted to hundreds of article websites bringing you only the best result, which is increased visitors. It does not take long, just several minutes each time you need to submit an article leaving you time to spend with your family members, make a lot more web sites or do what you want to do. No worries about logging in CAPTCHA codes or filling in author bio boxes – Article Marketing Robot does it all for you – it’s the very best article marketing service.

Article Marketing Robot is an article writing software tool that helps get hundreds of diverse backlinks to your website. For more information Article Marketing Robot Scam. MLSP is an online marketing system that helps generate prospects on auto-pilot. For more information Click Here.

Discover the significance of Keyword Research Software

Research has legitimate that people which are browsing the Web will track a gains page, most often, from all the surface of the page to the base. In addition, they will see what exactly is indexed throughout the ideal team of the page before the left. With this particular information in hand, one swiftly knows the significance of website placement for a google listings page.

The actual fact our ideal objective is increased sales or leads means any given site need increase traffic. The placement of the hyperlink for your internet site for a google listings page can either give your internet site existence or It may be hidden within the range of different websites vying for similar client. This is how investing time and money within a trusted keyword research software provider can render all of the difference between whether your online business survives and grows or cures upwards and disappears.

The internet website owner that is seeking to improve their amount of traffic with their particular site must comprehend what assertion are possibly to drive quality traffic to their site. In other phrase, they must discover how to optimize the keywords these are using. Generally the higher for a google listings page a website is found the more traffic it will generate.

Due to the fact this actuality, webmasters must comprehend and understand how different individuals are accessing their site. Along with the use of keyword research software, a webmaster comes with the capability to study information that details which keywords or term are leading searchers to your particular site. In certain times, the simple buy of specific keywords can either help or hinder the amount of traffic which your internet site receives.

Keyword research software often helps one determine how people surfing the Web input their Google criteria. For example, some prospective brides might look for marriage gowns while some will search gowns for weddings. Although this appears like a little difference, the purchase of the phrase determines the web site rankings. You need to focus on applying the utilization of keywords which are looked for many frequently.

The driving demand behind internet traffic is the utilization of the correct or most often utilized keywords. Through the utilization of keyword research software, it will be possible to discover what keywords are most often checked and through the use of these keywords, you are going to gradually drive a bigger amount of traffic to your internet site. In addition, this program can also help you in determining which keywords get more clicks.

There is a variety of services available to help you discover what keywords provides you while using the ideal run. Many keyword research software tools or services can give you extreme feature in an work that can help inside the task of driving quality traffic to your website; sadly, some might charge a price about their services. While Nobody would want to lay money they are really doing not should, by using a respected company that could progressively drive an increase in traffic to your page, you’ll later see an increase in overall sales and personal income.

Looking to find the best deal on keyword research software, then visit www.keyword-research-software.net to find the best advice on seo keyword research software for you.

Benefits of Marketing With Video Submission Software

Marketing with video submission software is becoming the number one technique for advertising any internet for businesses. Film studios and big companies have gotten seriously involved during the last few years. Right now is the perfect time to take your advertising by the neck and have a leg-up on your competitors.

Applying a video marketing plan is certainly not difficult! See to what some think, it’s affordable either.

You don’t should pay excessive rates for the growth and posting of all your advertising video commercials or promotions. Let’s uncover some simple ways to make use of content advertising which makes utilization of video and societal systems.

To begin with, you need to get discovered. Next, each guest to your site arrives from one unique hyperlink they came across online.

Generating website traffic has generally been decided by internet directory advertising techniques. The contemporary internet helps it to feel simple for website visitors to arrive from major search engines, Bing and societal networking websites like Facebook.

The visitors you get to your website via YouTube, Facebook, Digg or StumbleUpon have become significant and can make you money. You have to strategically position and brand yourself for these visitors to remember your company later on. One of the tricks is to obtain numerous back-links from the social websites so it appears like you’re everywhere to the prospect.

It’s my belief that videos must work like the spear-head of all of the of all your community advertising skills. The initial, and principal, aspect why could well be that video content can create a connection with possible leads much easier than traditional text-based content. This could possibly be a huge advantage.

Second, a highly optimized movie, with a complete distribution method will create amazing interest and visitors to your promotion through social networks like YouTube, Facebook, MySpace, Yahoo video etc., as they are a few of the most popular websites on the planet. The big search engines like Google and Yahoo have each taken a universal method of search rankings, which includes not only the conventional text-based outcomes, but greater rankings to pictures, audio tracks not to mention mainly video content!

Third, well created video content might quickly increase your web profile to specialist spot. Prospective consumers can go to your internet site with their credit card in hand. All the primary video hosting websites have the freedom of charge, too. You’ll just need to use effective video compliance applications to smash them. This kind of news is best to exhibit and marketplace many kinds of content sales videos that you can upload.

Progressively, advertising videos are particularly low-cost to create. A countless people have a video camera, digicam or camera mobile. The class school mandated is low-cost or, wearing a countless situations, at no cost. To slowly evolve as a video writer and might gather your locate along with trustworthiness among the on-line community.

Learn more about Video Marketing Software. Stop by Marco Roos’s site where you can find out all about best video marketing software and what it can do for you.

How To Generate Network Marketing Leads On The Internet

If you are gonna be successful in Multilevel marketing then you are going to necessitate network marketing leads. Network marketing depends on leads, without them your business would never take off. These direct sales leads are really challenging to come by unless right from day one you choose the greatest lead generation system. Everybody knows that you could purchase network marketing leads but what you are really receiving is secondhand pointless information that nobody wanted.

Okay, there are network marketing leads firms that may sell you targeted network marketing leads, but they are incredibly pricey. If you are making lots of profit on your products then you could purchase a lot for these targeted leads.

Problem is, only a few network marketers are selling something that grosses a $1000 commission or perhaps profit, so the smaller the profit on a product becomes, the far less you’d be ready to spend on buying leads, and the less you spend the worse the leads.

And so what do you do?

Do-it-yourself Network Marketing Leads:

You’ve got to learn how to produce network marketing leads yourself, and in the event you haven’t done it before or have attempted and failed miserably, you want a system which will get you by the hand and show you the best method to generate those leads.

Numerous systems have come as well as gone over the last one or two years but most have faded because they simply did not work. That’s why you may see network marketing leads scam articles.

One distinctive „network marketing leads“ system which has been around for a considerable time is operated by a group of network marketing consultants who practice everything they preach in this system. Network marketing is not about standing on a street corner and waving your product in everybody’s face, it’s about helping people with their troubles and desires much like off-line, face-to-face marketing does.

You should not make the error of presenting your product to every person and anyone who has a heart beat. The majority won’t even hear you. The secret is to discover what peoples troubles are then present your product as a solution to that situation.

When you have established that somebody needs assistance, then you form a relationship and finally offer your product to assist them. It’s the basis of attraction marketing it is a sound principle and model for business.

When you find somebody that requires assistance you simply grow a relationship, and after a little bit introduce your product to them.

This is the reason why attraction marketing is so powerful and it is an incredible model for conducting business.

This group of entrepreneurs understood that there were loads of people in the multi level marketing who needed assistance, and were having difficulties.

The system is not all about multilevel marketing leads generation. It also deals with everything you’ll require to grasp to be successful. It’s a personalized system that can be acclimatized to the way that you wish to do business, so that you can sustain your distinct approach.

Premier Network Marketing Leads System:

These are the things which you must do:

* Learn how to make some videos about your product

* Find out how to put in your affiliate links, after which

* Through use of a good auto-responder system you tie it all together.

If you are seeking to create prospects for your multi level marketing business check this out. Article Marketing Campaign. If you are looking for a great network marketing opportunity check out Brilliant Compensation.

Expert Network Marketing Advice That Will Strengthen Your Business

Are you having trouble trying to find the best ways to improve on your network marketing success? The best way to start being successful with network marketing is to try and learn as much information that you can, that way you have a wide range of strategies in your arsenal. This article will give you some tips you can go over to try and apply to your network marketing success.

Analyze the competition. Study the websites of your competition. Find out what is working for them. Check out their search engine optimization techniques and investigate their marketing methods. Not only can you find out what you’re up against, you can also get ideas for things you haven’t tried yet, and you can learn from their mistakes.

One great network marketing tactic is to do a three way call. This tip works especially well in a warm market as you will have the ability to call upon an expert to help close on any deals you are working on. It is a great way to get work done efficiently.

You need to know yourself. This may seem like a silly thing or common sense, but it is important to your network. Your success in any of your business ventures is affected by your ability to focus and remain committed to the goals and desires you have planned out.

The Internet is a tool too powerful to ignore in your network marketing efforts. Your marketing campaign should not only be online, it should be online in as many different channels as possible. Building a website for your network marketing business is a given. Try your hand at blogging, too, and make sure you have a business presence on social networking sites.

Set a schedule and stick to it. Include daily tasks that will help you meet your weekly goals. The flexibility of network marketing is attractive, but too much of it is not a good thing. Sticking to a routine will better your chances of success by making sure that all necessary tasks get done in a timely manner.

Don’t stop doing research on how to do your job better. Knowledge is key. If you want to be successful always keep learning. Get information online, from other colleagues, or read a book but devote time each month to learning something new that you can use.

Keep your phone call short. You do not want to spend more than 15 minutes discussing anything related to network marketing. The more time you spend talking about it, the more it makes it seem like your business is going to take a lot of time and energy. Schedule a time to call the prospect back if they are interested in what you are saying.

Create a list of step-by-step actions for those in your downline. Think back to your first day at anything; didn’t you hope for someone to tell you exactly what actions to take for the most success? Help your downline to be successful and they will help you to be successful too.

Try to build solid relationships with your readers. If you try to force your list to buy item after item, you will find that they will find somewhere else to go when they need something. Start out with great communication with the list and build from there. After you have a solid relationship with them it will all work out on its own.

As discussed at the top of this article, you need to get good information. You should build upon the simple tips you learned here any chance you get. When you keep these great tips in mind, you will already be doing much better than you were before you read this article.

Do you require additional Network Marketing Online Training Strategies? I suggest you visit Social Empower Network

Project Payday Assessment – Are They A Reliable Company?

Is it correct that you can reap a great deal of bucks with Project Payday? So, project payday?

You join up to receive a sample of something; let’s sayThe product has a retail value of $50, however all you’ve got to pay is five bucks in addition shipping and handling.

What you do is send your bill in, and you apparently get paid $20 for your effort and time. Not such a bad deal, right?

You pay $5 and reap a $15 profit. And the referring affiliate also makes an acceptable return as the drug company paid them a solid $40 commission to obtain a new sale.

Just about a win win situation. Or is it?

Hence, is project payday scam?

The above is an illustration of this what’s called incentive selling, and project payday is an internet course that teaches you how to earn commissions promoting cost per action offers in a similar way.

Are you familiar with CPA offers? These frequently start out with a trial offer, maybe giving something for which you simply need to pay handling as well as shipping with the hopes being that the company will acquire extra sales and payments later on.

Have you seen any advertising banners that provide you iPods, Money, or Laptops exclusively to finish a survey?

Those are referred to as „Incentivized Freebie Websites“ or IFWs and are the guts of the Project Payday model.

That is not to say you will not get your free iPod after filling in a survey or perhaps checking boxes beside other affiliate provides that you’re likely not interested in anyway, however there actually is a sizable catch.

This is just a method for the firm to capture your personal information, and then you might find that your acne cure cream has been shipped every month and being incurred to your Mastercard automatically.

Of course, once you really are interested in the service or product – then that certain is a different situation altogether. Take a look at some other Project Payday Review articles to create your own opinion.

However if an affiliate comes in and in essence bribes you to complete the offer and then advises you to instantly cancel any further commitment, the company gets cheated.

The referring affiliate as well as you both earn cash so what’s wrong with that? What’s wrong is that the business is losing cash as they are paying commissions to unreal customers who never had a real interest in their product or service. So Project Payday scam? I’ll leave you to select that for yourself. I think it depends totally on your personal morals and ethics and essentially comes down to what you think is right and what’s wrong.

Exceptionally, there are people out there who do make six figure incomes only working part time promoting these incentivized CPA offers. The difference being the way in which they publicize those deals. With their marketing abilities they can entice people that are really curious about a service. This model works very well once it is done in a decent fashion by mixing both the science and art of promoting and without cheating anybody.

If you’re searching to generate prospects for your network marketing business check this out. Lead Generation Process. If you happen to be searching for a great network marketing opportunity check out Click Here.

The required steps To Become A Website design company

In case you have decided to become any Wed designer, it is important to discover what the web custom made education requirements are. Even though earning a degree is preferred, it is not needed as some companies hire primarily based on skill and knowledge. To work successfully like a web designer, one must acquire certain forms of knowledge. Since it is a field that keeps altering frequently, it is required to always stay updated.

A web designer is the person the boss of creating and designing websites. He is more associated with how a website looks instead of in how it functions. The job calls pertaining to both technical knowledge and artistic ability. The designer can convey a message by utilizing typography (words) and graphics. This is very important when attempting to catch reader attention. Readers typically scan a website rather than take their time while investigating a web page. For this reason, web designers should be able to capture attention by conveying an email quickly and in a number of words or images. Failure to accomplish this means the reader will move on to another website.

Not all companies will require that you have a degree, but the greater ones will. They will hire graduates of a Bachelor of Arts or Bachelor of Science amount. To maintain your employability, target expanding your knowledge involving design. Take graphic design classes to learn the different techniques and skills in design. Due to fast changing nature of the field, it may be do not to specialize. Take a well-rounded course that lets you learn about and practice different elements of web design. Be careful not study the technical issues with the job at the price of the artistic component of it. This could limit your probabilities of thriving as a web design service. A web designer in no way stops learning; he or she ought to learn every new approach or program that pops up to stay relevant.

It could be too general to say which a web designer creates as well as designs websites. Their duties include creating a website that is equally functional and aesthetically pleasing. It must convey the message of the client. He is responsible for uncovering a general layout of your website; he may even have to generate several different templates presenting to a client. Area of the job is to source with the images that will appear about the webpage. Any components or content the client wants to see on the website must be integrated into it. Once it is comprehensive, he is responsible pertaining to putting the website up on the net. He also makes any changes that need to be made. The salary of any web designer that can execute these duties well, can be extremely attractive.

A career in web page design can be both thrilling and profitable. Web designer educational requirements include elements of programming and art. You have to pursue a BA or BSc degree and make certain that design remains the main focus. New programs and techniques appear often, so your education won’t ever really stop. To ensure it is as a successful freelance web designer, you must get basic principles right and be ready to learn a few extras since you go along.

For more helpful tidbits, please check out web designer job description. Otherwise you could visit the web design jobs website to witness a different point of view on this matter.

Network Marketing Business Opportunities Uncovered At Last

You can find network marketing business opportunities everywhere and in such diverse fields as technology and dark chocolate, to vitamin supplements, to candles and more! Many people are making additional money with their unique internet website marketing businesses than they had ever was expecting to get paid inside their dreary very small cubicles working for the man on the corporate treadmill.

In a way this financial mess has become good for some individuals, they have not been hanging out awaiting their government benefits to end and their savings to run out, they have committed to a internet promotion opportunity and so are very, happy they went and did.

What To Consider About Various Network Marketing Business Opportunities

There’s a number of strategies to most network marketing business opportunities and you ought to do what works most efficiently for your needs. Millions of people work offline and on-line, they possess a lot of acquaintances, friends and family who they might approach, which is fine, however some don’t. With the internet and seven hundred million men and women on Facebook you’ve no shortage of possibility to earn income, and that’s without taking into consideration the other billions that don’t use social media marketing.

If you’re willing to work diligently, and learn plenty at the beginning of your network marketing business opportunities experience you’ll be able to succeed.

The people that bad mouth mlm are customarily individuals who did not totally have a look at an opportunity before they joined, or they were too darned lazy to do the work. As with every business, it does require working hard, sometimes long hours as well as the willingness to consider new opportunities, and the power to think different. There are numerous individuals who join unique network marketing business opportunities with the lottery attitude or the entitlement feeling that because they put in 30 hours of labor they ought to be compensated. This can be usually a formula for destruction.

Is Internet Online Affiliate Marketing A Lot Better Than Most Network Marketing Business Opportunities

The rapid answer to that real question is if you can name profitable business, then you’ll probably find a internet promotion opportunity in that business. If you’re inquisitive about a chance in the health-related company, there are dozens. If you’re a cosmetologist fed up with renting space in a spa there are lots of network marketing prospective customers in similar fields, it isn’t just Mary Kay and Avon anymore – there are several real eye-opening business opportunities to be had. All that you need would be the right viewpoint along with the interest and non stop drive to work conscientiously toward the purpose of owning your own special prospering organization. A great number of older business people today are walking around in a daze given that they have lost their occupations, they ought to use those experience and knowledge to make their very own social marketing businesses or lose it, and spend most of their lives regretting every thing.

What’s the most significant difference between Affiliate Internet Marketing and Internet Affiliate Marketing?

It’s not good stepping into any affiliate marketing opportunity minus the mindset of a business person as well as a amazing work ethic. For those who spend 100 hours per week in the office, and Ten hours every week traveling time, you should be willing to give that many hours at a minimum each week to your brand-new network marketing business. The biggest incentive will be the knowledge that you won’t be required to work for a terrible manager again. Where ever you look, you will find „internet marketing business opportunities“ in health and well being, technology, energy, gold, travel, weight-loss and even dark chocolate! If you’re serious about a particular form of business that’s a excellent start, always get into a network marketing program you’ll enjoy. If you have got a college diploma in any area that you’re even now coughing up for but have yet to use look for a chance in that field, you’ll have an earlier lead with your mind loaded with practical knowledge!

People today do make sizeable revenue in the affiliate marketing online business, it’s true. The beauty of the net marketing model is that by signing up others into your business you’re going to be profiting those peoples time, and that is time that is definitely making you money. One multi level marketing guru can only handle a specific number of internet websites before he really should begin paying people. He’ll require assistance making articles, running a blog, S.E.O and all sorts of other things that are wished to make a web page rank high with the search internet sites. His commission doesn’t adjust if he is doing it himself or employs others ; the reality is he will be paying out more constantly! Together with internet promotion, as soon as people learn how productive you’re , they may want a portion of the pie. The reality is that those individuals in your personal down-line are basically creating extra pies for you! Affiliate internet marketing could certainly require several months of demanding work prior to seeing gains. Great mlm business opportunities might have you earning a significantly better living much quicker.

Read More On Robert Strong’s website to read more about this subject network marketing business plan And request his free Ebook