Schlagwort-Archive: increase sales

Marketing

Directory Submission

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Building backlinks is crucial to the success of a website. To make money online means your website needs to get traffic. Building backlinks is one of the most important factors. Backlinks help your website to get listed in search engines and the more you have the better your ranking position will be. The higher your position in search engines the more traffic your site will receive. Of course there are other ways to get traffic to a website but building backlinks is an essential element for it.

Submitting your site to directories is a useful way of building backlinks. Web directories are like an Internet phonebook. Much like a physical directory a web directory will show services / information or products for sale. If you own a business, you want your company listed in each directory to gain potential customers.

In each directory, physical or online, you can choose a category for your company to appear under. For example, if you own a plumbing business, you want your ad to be placed in the section listing plumbing services. Web directories offer a category for your site to be placed under, so if you own a football merchandise website, you can place your site in the category of sport.

Also with a web directory, you can choose certain keywords, known as tags. These tags are useful for when someone is looking within a directory for a service or product. For example, you own a plumbing business in the United Kingdom. You can put a label that says, plumbing services in the UK. When a person performs a search for plumbing services in the UK, your site will appear in search results.

Other benefits of directory submission are one way backlinks. One way backlinks is just as it sounds, its one way. This means that there is no need to offer a link in return to the site, they just link to you. There are several web directories around and most of the directories are free and do not require reciprocal links (link to their website). Currently, thousands of directories over the Internet offer listings for free.

Although it is relatively quick and easy for a person to add the listing information and press submit, doing that for thousands of directories can be quite a daunting task. Lets face it, time is money and most of us do not have hours / days to submit our websites, even if the benefits are very rewarding.

So, lets face it, time is money. Weve all heard the saying, but its true, you built a website today, you want people to visit tomorrow. Well one way to save time and money is to pay someone to do the work for you. This means a small amount of your budget set-up for a second company to go to each directory and submit the information for you. Meaning that you have hundreds / thousands of backlinks in pointing to your website without any effort. The best thing about using another company to do the work for you is the experience of the company in its field. Most companies that offer a directory submission services know their market, to know their customers wants / needs and especially to know the best places to submit your site information.

The way all sites, not just web directories are listed in order of priority is something called PageRank. One site is marked from zero to ten; zero is the lowest and ten the highest. A Manual Directory Submission Service can give your site a chance to be placed in high ranking web directories, giving you many backlinks from ranked sites. Most search engines see your site as being important to them if you have high page rank backlinks. In turn, they rank you higher, meaning more traffic and more sales.

Build thousands of One Way Links through the process of Directory Submission

Marketing

5 Secrets To Making Money On The Internet

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A properly designed web site leads your reader to do something. Depending on what that „something“ is, determines the form and function of each web page. This article assumes you want your reader to buy a product. Even if you don’t have a functioning web page now, or if you have one that needs to improve its sales conversion ratios, this article will give you 5 easy steps that will help you design your web pages and enjoy better performance. This article is a condensed version of a much longer report, that is available for free at my website.

1 – Use various fonts and colors. Using one color and one font is boring. Bored people don’t buy, they leave. Use bright vibrant colors and multiple font styles and text sizes to capture interest and guide the reader’s eye to the part you want them to read. Use color, shading and font size to make the „buy button“ stand out on the page. Have several buy buttons on the page so that the reader has multiple opportunities to buy. Since most people don’t read a web page (they scan it) you must make their scanning more effective and that’s what color and font can do for you.

2 – Make it easy to buy today and give your reader a reason to do so. Many successful marketers, both on the internet and in a bricks-and-mortar store, use special bonuses, free giveaways, one time offers, one day discounts, and other things that prod the buyer to buy today. Why does a mattress store offer free delivery or a set of free sheets, pillow cases and a comforter? Because all these things make the „good deal“ on the mattress even better and give the buyer one more reason to buy. Your website must do the same. 100% sales conversion is impossible, but if you can improve your conversion by 10% or 20% you will make more money. Special incentives can help you do that.

3 – Reassure your customer before and after they buy. Most people are naturally skeptical of something being offered for sale on the internet. They have heard about scam artists who take money and never provide the product, or the product is useless and they can’t get a refund, etc. To be successful, you have to overcome this mistrust. There are several ways to do this. First – make it easy to find you. Have a „contact me“ button and respond immediately if someone emails you (even an auto-response will do). Then do a human response within 24 hours or less. Don’t delay. Every minute you delay builds your potential customers‘ mistrust and if they are in the market to buy something, your delay gives them an opportunity to buy it from someone else. Be sure to get testimonials from other customers, simple things like, „I bought this rhinestone dog collar for my poodle and now shes the prettiest dog on the block“ signed by Suzy Customer, will break down barriers and create trust. Once a person buys, get the thank you email out to them right away

4 – Always seem familiar. In other words, on your web page try to use words, colors and phrases that seem like other successful marketers. Look at other big sites and try to mimic them. If you look like Amazon in feel, color and usability, people who are familiar with Amazon will be more comfortable buying from you, even though you’re obviously not Amazon. Also use logos that people recognize. For example, give them the option of paying through Paypal or Google Checkout. These things will add credibility to your page and your offer.

5 – Micro-test anything and everything. Micro-testing and split-testing allow you to see what’s effective and what isn’t. The concept of testing is crucial to your success. Fortunately, its not hard to do. Simply changing one word in your home page and sending half your potential customers to that page may result in a huge improvement in conversions. But you won’t know unless you do the split test.

Improvingyour internet profits is a never ending endeavor. Get my free report 25 Great Tips To Building High Converting Websites . It will expand on the ideas I have shared here and give you ideas that will astonish you with their simplicity and deadly effectiveness. Youll send your income through the roof. The report 25 Great Tips To Building High Converting Websites is free. Get it today!