Schlagwort-Archive: ideas

Marketing

Consumer Product Innovation – How To Make It Happen for Large Companies

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Consumer product innovation in big companies was always uncertain. Incredible new product ideas from big corporations was never really something CEOs and VPs of Marketing could create on their own.

There’s really only one way to compete in big business nowadays, and that’s thinking and operating like entrepreneurs. This is not for your corporate consumer product innovation, however. That’s because all of the individuals who can think like an entrepreneur is starting their own startup, and not looking for corporate work.

Many think new technology is what is leading the change and the cause for the lack of product disruption from large organizations. New product innovation from small companies is everywhere and in every industry. Take cleaning products for your home and check out the startup, Method. They are doing $100 million in revenue today and have over 100 employees, and the company was started by two college students. No technology, just a great product and company.

This is just one example of a small company that is succeeding. Not only are small companies like these succeeding in stealing market share, they are grabbing the smartest thinkers from the best schools. Brilliant new talent do not want to work for boring corporations, they want to join the teams that are trendy, making waves and have the sexy factor that’s attractive to young people.

You know the problem, you understand the value of helping large organizations compete more when it comes to consumer product innovation – but what’s next? Lucky for you, you’ve already accomplished the first step already. It’s knowing that change needs to happen and spreading this to the rest of your organization. To create consumer product innovation, big companies need to know they cannot continue to do business in the way they do – they need entrepreneurial thinking.

Another misconception and thing most should understand is you cannot simply „hire entrepreneurs“ to inject their thinking into your organization. They do not work well under the bureaucratic systems that enable most big businesses to function normally. Under this kind of set up, entrepreneurs get antsy and cannot think as innovatively as they can for their own projects. You need another way to get their thinking.

What you need is a consultant? Not just any consultant, an „entrepreneurial consultant“ who comes to work with you on a new project, pitches their ideas and overall takes ownership over a project as they would a startup. This accomplishes your goal of getting the thinking and their goal of getting a fun project with a comfortable sense of independence and control.

If you want more information about consumer product innovation, make sure to hear from the folks at gamechanger.

Marketing

Screen Printing And Its Impact On Corporate Gift Giving

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Screen printing is one of the initial methods used in printing process. In this process, the ink or any other printing medium is passed through a screen or ‚mesh‘ that has been fixed on a frame, and a stencil has been applied to it. The image that needs to be imprinted is determined from the stencil openings. For the different colors, different screens are prepared and the process is repeated.

A stencil method of printmaking that imposes a design on the screen of silk surface, the ink is forced onto the printing surface through the mesh and the blank areas are covered with an impermeable substance is called silk-screen printing or serigraphy.

Screen painting is the technique developed by the Chinese almost 2000 years back and the screen was made of human hair stretched across a wooden frame. The Japanese developed it further by using the woven silk as mesh and lacquers as stencils. Europe adopted this technique much later as it involved silk which was not available in the Europe.

The rotary machine was patented by Michael Vasilantone in 1960 in the United States to print logos and team information on the bowling garments. It was licensed by different manufacturers to produce screen- prints on the garments like t-shirts, and hats. The screen printing on the garments has become so popular that it accounts for almost half of the screen printing activity going on in the country.

The printing on the canvas with the help of the screen-printing also became popular with the artists. Warhol, Robert Rauschenberg and many other artists have made use of screen-printing on the canvas. The commercial as well as the fine arts industry is using this screen printing industry to increase their profits and they use it to make prints on the CD and DVD covers, t-shirts, hats and also on the metals and many more things.

Screen printing is used extensively in the printing industry to mass create so many items specifically tshirts. It is excellent for both short and long-run printing. For large volumes the process can be set up on a printing drum but for small runs a simple manual setup can be used.

Large and small corporate give gifts to their employees and clients in appreciation of their work and also to motivate the employees to perform better. The Corporate gifts are usually screen printed with the company logo and some motivational sentiments. The corporate gifts are given at the time of holidays like Christmas and New Year. There are many different types of corporate gifts like t-shirts, bags, glasses and like. The screen printed t-shirts are also given to the employees during the annual events of the corporate.

Discover how Corporate Gifts can enhance your marketing today. Visit us to get some great Corporate Giftideas.

Marketing

Screen Printing

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Screen printing is a printing process that makes use of a woven mesh to hold an ink-blocking stencil. The attached stencil outlines the open areas of the mesh that transfer ink in the form of a sharp-edged image on the surface that is to be printed and this surface is called substrate. On the screen stencil, a squeegee or roller moves and pumps the ink on the open areas that are to be printed with that particular color.

A stencil method of printmaking that imposes a design on the screen of silk surface, the ink is forced onto the printing surface through the mesh and the blank areas are covered with an impermeable substance is called silk-screen printing or serigraphy.

During the reign of Song dynasty in China, the screen printing appeared in the recognizable form. Japan and other Asian countries started using this printing method and advanced it further by using this in conjunction with paints and block printing. Asia introduced screen painting to the Western Europe in the late 1700s but screen painting was not used widely in the Europe due to unavailability of silk mesh here and it started gaining wider acceptance when silk mesh on trade with Asia became easily available and also, other mediums that could be used were developed.

The rotary machine was patented by Michael Vasilantone in 1960 in the United States to print logos and team information on the bowling garments. It was licensed by different manufacturers to produce screen- prints on the garments like t-shirts, and hats. The screen printing on the garments has become so popular that it accounts for almost half of the screen printing activity going on in the country.

The screen printing business flourished and became a profitable industry. It was adopted by the artists to express and they used it to duplicate their works and they have been using it before 1900s. Currently, it is popular both in the commercial printing and fine arts industry. It is commonly used print images on the T-shirts, CDs, DVDs, hats, glass, ceramics, polyethylene, paper, polypropylene, wood and metals.

Currently, graphic screen printing is used in creation of mass or large batch production graphics such as posters or display stands. The screen printing is more suitable for printing on non-porous surfaces like ceramics and metals, curved surfaces like bottles and cups and also for short print runs.

Large and small corporate give gifts to their employees and clients in appreciation of their work and also to motivate the employees to perform better. The Corporate gifts are usually screen printed with the company logo and some motivational sentiments. The corporate gifts are given at the time of holidays like Christmas and New Year. There are many different types of corporate gifts like t-shirts, bags, glasses and like. The screen printed t-shirts are also given to the employees during the annual events of the corporate.

Find out more on how Banner Printing is done and check out other printed items being use as Corporate Gifts.