Schlagwort-Archive: graphic design

Design

The Effect Of Ecommerce Website Development On Businesses

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The web is useful to businesses for many reasons. Some of the reasons could be advertisement and marketing of the product for the business. Ecommerce website development helps businesses market their products and get easier access to quality information.

Many businesses all over the world are adapting the use of electronic commerce solution to reach out to as many customers as possible. It makes transactions easier and faster since customers can purchase products online without their physical presence in that area. It also helps clients have a better access to any relevant information about a company that interests them.

Businesses that offer services and sell product can develop their websites through electronic commerce web development. This will greatly help them to make more profits. The customers who need their services will be able to book appointments. The business will be widely accessed by people from various parts of the world. Those selling products will have the products ordered by customers online. The customers are able to access the business store and to choose the products they need.

Advertising and marketing of products costs businesses a lot of money. These expenses are reduced by websites which makes both advertising and marketing easier and faster and in the process getting almost immediate feedback about it. When a business is able to market its products without problems, that business becomes successful.

The IT companies that offer electronic commerce solution charge affordable prices. They provide software programs that help in running the business well in marketing their products. They develop a professional website which provides user friendly feature and applications. Through this, the company is able to promote its products at reduced cost. The information about the company is widely accessed hence marketing it. These programs are offered by various IT companies.

Technology changes every time. Growing business must try to use the easiest method to reach their customers. Ecommerce website development will assist them to develop their internet page to fit in the world of technology today. Read more about: ecommerce website development

Looking to find the single source of helpful information on ecommerce website development?

Marketing

Effective Brochure Design Tips For Those New In Business

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Have you ever considered that a brochure can be one of the most potent of all your selling materials? Although it’s just a folded piece of paper, the effect that the brochure brings can be intense. A poorly created one can render poor marketing results; therefore, it can also slacken your business growth.

The key to a winning marketing strategy is a professionally designed brochure. Take time to ensure that it has all the right data that is easily understood by your intended readers.

If you are just beginning in business you might be enticed to do your brochure all by yourself to save on cost. However, it will make a huge difference if you will have it produced professionally. Be aware that a professionally designed material is an asset, not an expense. It will render the reasons why you are in business: the clients and the cash flow.

There are three essential design rules that you need to follow in making a brochure that stands out.

1. Getting The Cover Right:

The cover is your sales representative. Brochures are quite inactive tools and you are not often able to „walk“ individuals through your brochure. So you need to excite people to read further.

The cover should answer the WIFM question – What’s in it for me? Readers should be able to relate to the first page. They should be drawn to it, thinking that there might be something for them beyond its pages.

2. The Content:

After successfully inviting the readers to flip the pages, the brochure should hold the readers‘ attention a little bit more with its content. It should give the readers what they wish to see and, at the same time, what you want to impart.

Only include details that matter. Don’t overkill by swamping the readers with too much content or else you will surely lose them. Keep everything brief and compact. Only include significant details.

3. The Call For Action:

After grabbing their notice with the cover and providing them info with the content, offer the readers something to hold onto by printing your company’s contact details.

Having things like a toll-free number distinctly shown (in bold letters) can make a large difference. Having an email address is a clear bonus. Make sure these two are distinctly placed in large clear font type.

But above all, make sure that you include a clear call to action. One way to do this is to readdress the key value of your service to your prospect in a way that will get them to take action. Remember value is everything. People only buy something that is of value to them.

Discover how creative catalog designs can accelerate your business growth using qualified graphic design.

Marketing

Awesome Selecting Because Of Preston Website Designers

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It must be a pain being in the shoes of an employer because you spend all day trying to find Preston website designers and you have not found anyone you think could do a good job at this. It may also be stressful too because you may have a stack of resumes so high on your desk that it might take you at least a month to go through them all.

Some of you may not like the fact that potential employees call you fifteen times a day to find out what their status is on their application. It’s understandable because everyone has been out of a job at some point in their life, and it gets stressful trying to start all over finding an employer they can trust. However, other employers are thrilled to see how persistent you are and may either give you a trial run to see how you do with the company or you will set them up with an interview to talk to them a little about why this is so important to you.

If you are offered a job as a website designer but the location is too far for you to drive and their business can’t afford to pay you more money to work for them, then you have a simple solution to your problem. Ask them if it would be okay for you to work from home. It all depends on how desperate they are in searching for someone and it also depends on how much experience you have. They might want to put up a big fight with other employers who wanted you first.

Working from home might also be the perfect opportunity for you because you will be doing what you love doing and you will be saving a lot more money on gas. Plus you will be able to stay at home and spend some time with your kids more often while getting paid so it might be your idea of your dream job.

Some people who are in your same position would be grateful to hire an assistant. The only bad thing about that is is that you would have to go through the whole hiring process all over again, file more resumes, and give more people bad news. You have to think about this because if you had an assistant, you wouldn’t have to work long hours and you can be with your wife and kids more often. The more you’re thinking about it already, the better it’s sounding to you.

Don’t get your hopes too high when you called into an interview because you have to get past this part as well. The employer has to like that you have experience and that you went to school and have your bachelor’s degree. Even if you have fifteen years of experience and two bachelors degrees may not mean that you will get the job. The employer may think either you made all of that stuff up or they may think that you’re over qualified. Honestly what do you expect them to say about a person who has all of that experience and is applying for an entry level position.

It really does not matter about the locations when it comes to hiring freelancers because when you’re freelancing, you can do it at any time any where and at any place. They could be hiring someone in Canada and it would not matter because freelancers work from home as a secondary job against the one they already have. You want to make sure that the payment will get straight to you. A lot of employers are sending money through a Pay Pal account because it’s the safest way.

Hiring Preston website designers does not have to be a pain as long as you have someone there to help you out especially when times are tough like going through a hiring process. This is why a volunteer comes in handy because they can just help you out with that until things get slow again and then you can tell them to go home and you will call them if you need any more help. Who knows they might have done such a great job that you might want to hire her on as your full time assistant.

Website designers are special, especially the ones we know. Take a look at web design Preston and see just how excited you will be with the outcome.

Design

Is Your Company’s Logo Sending the Right Message?

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Studies show that most consumers will make up their mind about a business in just a few seconds. They will have a look at the sign outside your place of business, perhaps look at your business card or your stationary. What is the first thing you think of? Does it tell the customer more about you than just your name? Designing a quality logo that effectively tells customers what you have to offer is key. What is the best way for a small business owner to get this? Your logo tells customers a lot about your company simply by the colors you choose, the typeface you use and the message the logo displays.

People see thousands of advertisements and business messages in a single day. Logos stick out in your mind, but all of the words will blur. The course that a small business owner should take is establishing what image they want the consumer to associate with their business. If you want to brand yourself as high quality, people will be dubious if you have a logo that says something different. A glitzy logo might present the image that you are overpriced, if your message is low cost lender.

Corporate logos represent the key initial marketing message. If the logo is unable to grab the attention of the passing by customer, you run the risk of losing business. Logos are critical components of a firm’s branding, and therefore should not be altered without significant deliberation. There is a restaurant located in California that wants to change its logo for the first time in 24 years. The enterprise’s officials believe that they are seizing a great chance to develop a fresh image which maximizes their strengths and conveys the restaurant’s history in an innovative manner. However, converting all of the restaurant’s branded items will be costly.

Before going out to sign on a designer, be sure to look at their portfolio. Just because someone ones a computer with Adobe Illustrator on it does not mean they are a good logo designer just as all people that have Microsoft Word are not writers. The best logos create a synergy between insight and creativity, but you will not be able to achieve this without conveying some info about your company. If your logo designer is not interested in what your business does or what type of customer you want, you should be talking with a different designer.

There have been brilliantly designed logos that cost a few hundred dollars and many poor ones that cost millions. Price is not necessarily and indicator of quality. One big mistake that a lot of companies make is to launch a logo-design contest. The business owner says he should provide the image that he wants portrayed, but leave the designing part to the professionals. And the company owner shouldn’t even make the final choice of logo if he/she possesses no artistic ability. However, when you commission the logo to be created you should specify that you want multiple options to choose from.

In many cases an owner may find that some of the logos aren’t the best for the business, but that otherwise the logo is perfectly fine. This firm is able to book more than 2,000 various acts for theater. However, the director’s chair that has the company name on its back and is within a vast array of entertainment equipment like microphones or a rabbit in a top hot will leave people with the impression that the firm only presents variety acts. In order to exhibit their musical aspect, the designer put a violin onto the chair.

When the logo was chosen by the designer, it received a registration from the patent and trademark office. There will need to be a trademark which cover the logo and there also needs to be a service mark to protect then name. If not done in this manner, only the logo image would be under protection. The cost for this was just $175, and no lawyer was needed to prepare the paperwork.

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Design

A Greener London Life for Printer

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Our green credentials are improving are improving all the time. Notably this week, something major has happened. We’ve set about at calculating our Carbon footprint. The theory is logical, by knowing the total, we will possess a figure that we can strive to improve upon year in year out. Already bestowed with ISO 14001 (see our website for details) around seven or so years ago, we’ll soon be honoured with the Carbon Smart 2010 award. Thus adding to our green methods of printing with vegetable inks and using a wide range of recycled papers. Slowly but surely we’re heading towards becoming the King of green of green printers. The Team at Brightside Print & Design Ltd are helping to keep Mother Nature calm.

It is not common knowledge, but when printing on to a recycled paper, the printing quality is necessarily at risk. There’s now a vast choice available in which the difference is almost unrecognisable to standard un-recycled paper. Not all of the stocks are course! This doesn’t mean of course that rough and fleck stocks haven’t earned their place. They can me ideal should you wish to stress your green intentions. A member from our experienced team can advise you on all of your marketing strategies. Our aim is to work within your budget but utilise your greenest options.

If you are not already aware, we are also a graphic design agency, this enables us to provide experienced advice and unique creative inspiration. Our design team ranges from urban fringe to masters of the corporate world. Graphic design in London has never been so straight forward. The sometimes tedious process of liaising between design house and print shop has just been simplified.

Printing either litho or digital is not always a simple task. We can be your guide and hold your hand throughout this process. People are often surprised at how complicated the work from computers to printing presses can get. Our goal is to keep this process simple because we’re an experienced London print company.

Brightside competitive advantage is that we have our own in house design team. The often complex process of communicating between design house and printers has now been made obsolete. Nothing can get lost in translation, deadlines can be ensured and ultimately what it all boils down to, budgets are met.

In case you have not noticed the summer has now regretfully come to an end. This is where the work now really begins. Just on the horizons is Christmas, the subconscious deadline everybody appoints. Our thinking caps are on and our creative juices are flowing. Pop by, and we’ll sit you down, grab a marker pen and help start developing your next marketing „big push“.

Companies are printing Christmas cards and designing calendars for January, we already have commissioned projects underway. We would advise you not to leave it to the last minute, especially with calendars! London print companies envy our skills.Brightside’s future looks very positive and we are all excited to be a part of it!

As a London print company, we operate in a city that, not only are we incredibly proud of but one we find to be consistently inspirational. This is the reason behind the core theme in our showcase animation located for all to see on our homepageat Brightside.

Want to find out more about London Print Companies, then visit Laurence Hobbs’s site on how to choose the best London Print Company for your needs.

Marketing

Corporate Literature In Leeds Should Clearly Define Your Company’s Image

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The design of corporate literature in Leeds should follow some fundamental guidelines. So, if you are planning to publish a new brochure about your company, it would be to your advantage to use the services of a professional design agency. The graphics, wording and layout should give an accurate summary of your company.

There are several factors that can influence the effect of the final product. From a marketing standpoint, it should incorporate three main requirements. These are an outline of the company’s goals, the company’s position in the market, and a clear indication of the company’s brand.

The most important is probably communicating the corporate brand. A brochure is often part of a marketing package and it should therefore reflect the general ethos of the company’s image. To achieve this, the designer should be clearly briefed about how the company has been marketed in the past. Let him or her see examples of your previous literature.

The same fonts and colors should be used in the new brochure even if you want it to have a more modern look. This will allow readers to immediately identify with your company’s individual branding. The company’s position in its specific industry should also be clearly defined.

This can be achieved by including a vision or mission statement. Carefully chosen photographs of the products or services should also be used with accompanying text. When it comes composing the text, do this yourself. No-one understands your company better than you. It can be edited and grammatically corrected by an in-house writer at the design house.

Lastly, to achieve the best corporate literature in Leeds, don’t forget that less is more. The end product should be eye-catching whilst creating a fresh, clean, simple and professional appearance. Before it goes to print, make sure that you go through a proof copy with a fine toothcomb.

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Marketing

The Basics Of Web Design

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Many people love the idea of having a web site, but get scared when they hear the phrase „web design“. After all, don’t you need to be an artist with years of computer programming skill to make a great web page? Thankfully, making a good site is not as hard as it sound once you know the basics.

Before you start working on the pretty part of the site, you need to work on your site’s content. After all, people are going to want to visit your page for more than just pretty pictures! Grab a sheet of paper and make a list of the main areas that you think others will want to visit. „About me“, „home“, and „links“ are usually good pages to get your started.

Once you know what you want on your web site, it is time to start organizing! People like it when it’s easy to tell what is where but do not like a flood of links to click. If several similar things go together, it usually is OK to put them on the same page. For example, „About me“ could also tell your hobbies and favorite music instead of having separate pages for your music, your hobbies and you.

Once you have planned out what is going on your web page and how it is organized, it is time to design your site’s layout. The three most important things are ease of use, visibility, and compatibility.

Visibility means that your page is easy to read. Choose two contrasting complimentary colors for your pages. It is important to make sure the colors are very different in shades to make it easy to read. Usually light text on a dark background or dark text on a light background works the best. Also avoid using background images as it makes reading difficult.

Ease of use means that it is easy for people visiting your page to find what they want. All the main pages you came up with earlier should be clearly linked on an easy to read menu that will be in the same place on every one of your pages. If you have any sub pages, a site map linked in the footer of your web page is also a great idea.

Last but not least is compatibility. How well does your website function across multiple browsers? Will something not work in Firefox or cause a slower computer to crash? Generally flash is very bad for compatibility, so avoid using it to make your web site. Using proper W3C compliant code will greatly help your compatibility, so do not be shy to keep yourself updated.

As you can see, web design is not as scary as it sounds. With a little planning and care taken towards visibility, ease of use, and compatibility your web site will be just fine. Do not be afraid to try to go out there and make your site yourself, there is plenty of help out there if you get „stuck“. Have fun with your web page, the world is waiting to hear from you!

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Design

Basic Principles of Readability for Websites

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Having a website is only effective if the content of the site is easily readable for visitors. Otherwise, even great content will not be able to do its job. While this may sound very basic, readability is a major issue that a high percentage of websites struggle with. Reading from a screen can be difficult, so readability should be a primary concern during design.

In this article we’ll look at six keys to designing for readability. Keep these points in mind and your content will be much more effective.

Spacing and Alignment

If you want the text of your site to have an impact and to be noticed, make good use of spacing. Rather than using a lot of text in small areas, space it out and keep it uncluttered. The space around text will have a huge impact on the level of readability.

Whitespace or negative space is a big key. It may seem like wasted space, but it’s actually allowing everything to have a greater impact. Less is more.

Text Size

Because each visitor will have their own unique preferences, it is important to allow text to be re-sized by the user. By using CSS to set text sizes with ems or percentages, you will allow visitors to increase or decrease the size of the text in their browser.

In addition to giving flexibility, you can also use font sizes to make certain text stand out. Increasing the size of text will generally make it more noticeable, but keep in mind that the more you use large text the less impact it will have.

Font Choices

When working to make a site readable, it is best to stick to web-safe fonts like Arial and Georgia. Other fonts may look nice, but you will not have control over which visitors are able to view it in your favorite font. Newer technologies like sIFR do make it possible to use a much wider variety of fonts.

One of the main causes of poor readability is choosing the wrong font or using too many different fonts. Generally you should stick with no more than 2-3 fonts on any website, otherwise it can impair readability.

Length of Lines of Text

Even though a high percentage of internet users are using widescreen displays with high resolution, lines of text that are too wide can have negative impacts on readability.

Keep in mind when designing that very wide or long lines of text can be difficult to read, as can very short or narrow lines of text. Most content areas are not wider than 600-700 pixels, because anything can larger can get rather difficult to read.

Font Weight

Use bold text when you want to make something stand out, but be sure to use it sparingly as it will stand out more when compared to normal text.

Distractions

Websites that feature excellent readability allow the text to be the focal point of the design. Having too many other bells and whistles for the sake of looking impressive can actually do more harm than good as it will take away from the emphasis on the text.

Steven Snell is a web designer and blogger from New Jersey. He maintains a design blog called DesignM.ag. If you’d like to see more about text and fonts you can find collections at his blog of free calligraphy style fonts and bold fonts.

Graphics

Boost Your Website Engagement Levels With High Quality Graphic Design

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Regular and increasing traffic cannot be gained simply by hosting good content on your site. One needs to package the website appropriately to make it presentable and appealing to the users, and graphic design can play a very important role in this.

Graphic design can be used in a numbers of ways on a site. Every company defines its individuality through a logo, and a properly designed and eye-catching logo can be a big boost to a websites attractiveness. The logo should be a representation of the nature of your offering and be such that it ensures recognition in the minds of your users. This is a critical piece in the development of your organization’s identity.

You can also use graphic design to improve the overall presentation of your website. The website header and the navigation areas are very important and the use of graphic design here can enhance the overall user experience. The chosen layout should be uncluttered, neat, and yet visually appealing with just the right amount of graphic components.

The graphic design best suited to a particular website revolves around the content matter of the site and the kind of users that it caters to. A graphic design plan for a website will be most effective if it is formulated after careful observation of what users are drawn to and how you wish to present the content of the website.

Graphic design can be very useful in highlighting the websites most visited sections, as well as new features and promotional offers. However, it must be kept in mind that too much highlighting or loud design can be a turn off and can confuse the website users.

The colours used in the website graphic design should also be carefully chosen keeping in mind the overall theme and making sure of not overdoing by introducing too many different colours.

A website can garner respect from the users by suitably using graphic designs, which boost its appearance and user experience. Better returns can be expected from your website if you enhance its look and feel using the right graphic designs.

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Design

Creating Smart LMS Visuals for E-Learning Courseware

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E-learning course developers preparing content for migration to learning management system are typically faced with a host of choices to make. Besides the more practical concerns such as navigation and deciding which tools to employ, there are also aesthetic choices. Namely, you’ll have to make choices regarding the course’s style and design. Your courseware logo is just one element in the design–but it’s an important one.

Is a courseware logo really important, you might wonder? True, a logo is somewhat like a book cover; ultimately, it doesn’t mean too much. And of course, in order to prosper in a competitive e-learning market, your courseware absolutely must be robust and well developed, interactive, and based on your own expertise and experience. On the other hand, let’s face it: phrases like „Don’t judge a book by its cover“ don’t exist for no reason. The truth is that we do make fast, visually-cued judgments all the time. These little judgments aid tremendously in our decision-making process. This goes for everything from what shampoo or cereal to buy to more critical decisions like a romantic partner, or, well, education. A unique and visually appealing logo may help someone decide between your courseware and another.

In this way, your logo is a tiny but potent symbol of your e-learning courseware. It represents the learning content and helps facilitate customer recognition.

Logos can be a simple name or logotype or an ideograms (visual including icons, signs and emblems). Ideograms are often easily recognizable alone. For example, the McDonald’s arc is easily identifiable without the necessity to see the word „McDonald’s.“

Although some courseware developers and companies rely on pre-packaged logos, your own design might be the best solution–not to mention the most fun to come up with. Remember, it’s your content and your vision. And in any case, a logo can be very easy to design.

The first step in creating a unique and interesting e-learning courseware logo is to brainstorm. Use up lots of paper, and sketch and write out everything by hand. Large design firms use this system, sketching everything out by hand before even referring to a computer. Sketching is the best way to quickly visualize, imagine and produce your courseware logo.

Once you have your simple and aesthetically pleasing logo design, it’s time to play with it. Try many different things. Experiment with different shades and colors. Try different combinations. Put your logo in many situations, adding text in different positions to find out where it looks best. Try out different fonts and sizes.

Throughout it all, keep your users in mind. Create a logo with a bold and unique e-learning course logo design whose integrity and innovation suits that of the learning management system course itself.

Create online learning modules for logo design, Courseware and other topics on Coggno’s Learning Management System. Share your expertise now. To create a free account visit http://www.coggno.com/lms3, complete contact form to start the process.