Writing and submitting articles must be part of your marketing strategy if you are serious about building an online business capable of generating a substantial income. The power of article marketing is huge when it comes to internet marketing.

As Im sure youre aware, there are many free ways of marketing your website. These are no less effective than paid methods and their power to deliver quality traffic must not be underestimated.

This is how you do it.

Well, you should already have the software – Microsoft Word.

Write about what you know. Be passionate about your subject and let it show in your copy that you know your subject well. You want to keep your articles to about 400 words. If this sounds like a lot to you, it isnt – just try typing a few paragraphs about something that you know about, hit the word count button and youll probably be surprised at the result.

Your article content will obviously relate to your website content in some way. So pick a specific aspect of your business, website or service and write your article. Remember it wants to be around 400 to 500 words, so make sure you stay on subject.

Your articles want to be unique and provide quality information on your chosen subject. The reader will want to know they have gained valuable information by the time they finish reading your article. Pique their curiousity with your title, then over-deliver within the article body.

I want to emphasise this point: your article MUST provide quality content. You will eventually publish many articles but quality should never be sacrificed for quantity.

The more articles you write and distribute, the higher your traffic will be. This is easy to do as there are many directories who will accept your articles and distribute them for free. I would recommend Ezinearticles.com as a start. Submit to as many directories as possible to increase your marketing results.

Ed Hodgson is a published authority within the internet marketing industry who effectivley uses article marketing to increase traffic to his own websites. As an online marketing mentor, he teaches newcomers to the industry his own system to increase a substantial income online.