In our previous issue, we mentioned about how you can make money from Facebook. In this issue we are going to talk about Facebook marketing and Facebook Groups for your online business.

This Facebook Group Application has recently been revived by the social networking site, which render it more useful and friendly for its users. As a strong point, the Facebook Group Application can not be used for professional purposes in order to build a target market. A Group can be kept hidden from other Facebook users in case the moderator chooses to do so. With Groups, the participants are able to start discussion posts, put up links as well as photos.

However, at the present the Facebook Group Application has a constrained potential if you are using a Fan or Business page although one is still allowed to have an open group using the said pages. To get the most out of this application, some businesses either assign a team to maintain it using a personal account or be mindful when attaching contacts to their Facebook business page. Even the business owner can implement this directly.

Let’s quickly go over a few ways to apply social media management and using the Facebook Group Application to your advantage:

As A Way To Interact With Other Businesses Within The Industry You’re In

Whatever industry you belong to, a solid discussion on the key points and issues of the network is one way to develop your status whether through formal meeting places or through casual discussions in a medium like Facebook. For many other business owners, this could suggest talking to competition and unveiling things that they aren’t meant to. Even so, they’d be surprised to know that a lot other entrepreneurs are happy to share what they know. Don’t exclude yourself from expressing some of your expertise and experience to other people. It might just be a peg for a prospect to choose you later on.

– As a Support Group

Do you have several queries concerning promotions and other characteristics of running a small business? What if you need to talk to the admin regarding a few issues about business? With Facebook for Business, you can quickly do this with as much openness or privacy as you want.Your employees will notice the discussion and feel relieved that they’re not the only ones who are struggling to resolve the issue. It is also a way to celebrate small milestones in the department you belong to or with the company at large.

– As a Call for Corporate Social Responsibility

Are you preparing to manage a fundraising activity? Or what if you want to associate with the charity or advocacy group that you’re organization is involved in? Facebook will give your efforts a strong sense of accountability. Not only that, it will also help you become more organized should there be a need for some volunteers from your team. If you prefer to make it an open discussion, then even customers and other companies can get involved.

As A Way To Keep Up With Staff Members Frequent communication among the team is an essential element of any business. As such, these companies need a way to update their employees of the happenings in the Administrative side. Anything that needs to be discussed internally can be done so at the comforts of your very own laptop wherever and whenever you are through Facebook Groups. The staff can discuss over a selected issue by means of chat or posting to walls. They can also post links, photos, and documents.

Make sure you look for your next issue soon. We will focus on the right ways to connect with your fans and friends on Facebook.

There are certainly a lot of ways to make use of Facebook for Business. Do you want to learn more, see here for additional Facebook marketing tips and tricks.