With a billion members worldwide, Facebook has become the Goliath social network. So it stands to reason that buying Facebook ads is guaranteed to increase profitability, right? Wrong. Facebook is so polluted with messages from friends, celebrities, news outlets and other advertisements that you have to do more than just create a good page and put out some ads. You have to take the right steps toward engaging your audience, otherwise your well-thought-out ad will get drowned out.

Before creating any actual Facebook ads, you’ll have to set up a page for your business. The first thing that people see when they click on one of your ads is the cover photo, so make sure you choose one that makes a great impression. You should also put a lot of thought into your information section. This is your opportunity to explain to your audience what your company is all about, beyond just a product or service. Does your company have a great background story? Talk about it here.

There are a few more basic things needed to set up your page, but once you’re done with that you can concentrate on creating some actual advertisements. The great thing about advertising on Facebook is that you can target a specific audience. If your demo is 28-35 year old females living in Manhattan, then you can set it up so that these are the only people that will see your ads. This way, you will waste a minimal amount of money on advertising to people who have no interest in your company.

Now it’s time to get creative. Engaging your audience will bring people back to your company’s page, and therefore keep them interested in your company. Not the creative type? Or not enough time in the day to keep posting on Facebook? There are plenty of digital marketing companies out there – for example, fishbat, Inc. – that will create regular, engaging content that you need to keep your Facebook page relevant.

Lastly, you should remember not to over-do it with posts. Flooding your audience’s newsfeed with posts will deter people away from liking your page. One to two quality posts a day is all that is necessary. Now, it’s just a matter of getting more likes, reaching out to friends of your fans, having fun and being creative with your page!

fishbat is a web marketing company that can help you with Facebook ads and more. Contact fishbat, Inc. for more information!