Actually market research is a complex study where one has to evaluate the behavior of the market under various situations. This underlines the complexity of the market analysis. While making analysis issues like the nature of the product, the competition it faces, the price etc will have to be considered. These can be effectively understood with a proper survey. So, it obvious that such specialized jobs should be entrusted to experienced and well qualified agencies like the market research agency Yorkshire.
Market survey is the first important step in market research. The survey has many facets like providing questionnaire, random personal visits, telephone interview etc. These procedures are useful where the product can be marketed by description. But there are other products which should be seen and touched or felt before forming any opinion on the quality of the product. For such products, Hall Test would be the best approach.
Many market research agencies like Face Facts have successfully adopted this procedure. The procedure for this test is the agency will send letters or call the participants over phone and request them to assemble on a predetermined date, time and place. Then they are introduced to the product. The agency will request them to feel and even taste the product. Thereafter, the agency will interact with the participants individually and find out their reactions to the product.
Of course this procedure is more relevant to food products like bakery products, pre-cooked products, drinks etc. According to expert market researchers this method is a more realistic approach because the participants feel and even taste the product and then express their opinion. The participants give a realistic picture about the product because they have come there as willing participants and therefore they give fairly realistic opinion.
The normal procedure is to conduct door to door survey so as to get the opinion of the users of a particular product. In reality, all the persons whom the field staff meets may not participate in the exercise and even if they participate it may be half hearted participation. Such opinions cannot be considered realistic. Further, this form of survey is expensive and time consuming. Moreover the field worker should be sufficiently experienced in drawing conclusion to the reaction of the participant.
Out of various methods, Hall Test procedure is found to be most realistic and that is the reason why most of the experienced agencies like the renowned market research agency Yorkshire have adopted this method. Experts say the results of this method are reliable and it is not so expensive and there is direct interaction of willing users. Such opinion of willing users is always dependable because it is realistic.
phone surveys handle the full suite of market research that would appeal to market research consultants and larger agencies. For the full information you can visit the face to face research Yorkshire.