Schlagwort-Archive: email

Marketing

Direct Mail: Return To The Future

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The topic of integrated direct marketing has been discussed for years and fiercely debated. But everyone agrees on one thing: it’s not just a buzzword.

Having said that, you would be mistaken if you said direct mail is an „add-on“ to a modern integrated direct marketing campaign. You might be forgetting that for many years, direct mail was the ONLY way to reliably reach consumers at home and was employed extensively because it was so effective.

Perhaps it was employed too much because over the years customers became increasingly irritated by what they termed „junk mail.“ (Except when they discovered a coupon for their favorite pizza, of course!) Because of that, some direct mail clients turned sour on the medium, even though it was still an incredibly effective direct marketing channel and remained a cost-effective response vehicle.

However, in a „return to the future“ development, USPS direct mail is enjoying a renaissance of sorts in the opinions of both clients and their agencies. You see, in today’s cluttered media environment, consumers are smothered with email, web ads, mobile ads, texts, TV and radio spots all day long. Research has shown that consumers have chucked their past irritation to direct mail and are receptive again to opening a piece of physical mail.

Moreover, statistics show that 85% of consumers look through and read certain direct mail pieces every day. 75% of the public report that they are scanning their direct mail more deliberately during the past 12 months to look for coupons and other discounts. 40% of prospects say they have tried a new business after receiving a direct mail piece and 70% have re-entered a customer relationship with businesses they had previously ceased patronizing.

Although consumers may be getting less USPS direct mail, they’re getting more targeted direct mail — pieces that have interest and value for them as individuals. This is because direct mail agencies are getting choosier about what they mail and who they mail it to. This is why direct mail is making a comeback in the integrated marketing mix.

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Marketing

What is the definition of Direct Mail?

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For years, the answer to that was easy: direct mail was good old, USPS delivered letters and postcards. These days, there isn’t a single „one-size-fits-all“ answer as to what exactly constitutes it. Truth be told, the definition of direct mail seems to change every day.

Now that it’s no longer limited to the USPS, direct mail today can also be email, a text message, an instant message, a Facebook post, or any of a number of different kinds of social media communiques, from chat room interaction to a wiki entry.

The method of delivery for direct mail is important, sure. (And we’ll go into the pros and cons of direct mail media below.) But even more important is distinguishing between direct mail and display advertising. Ads placed on the side of a website, and in an actual physical newspaper, are not directed towards anyone; they are billboards hoping frantically to catch anyone’s attention that happens to glance over. Conversely, direct mail marketing focuses on speaking to people, treating them as individuals and getting as specific as possible.

In a perfect world, a fully-realized marketing approach that includes both old and new media may be the way to go. Herewith, a brief summary that will help clarify your thinking regarding your options.

USPS Direct Mail Advantages

*Less annoying: People may dislike ‚junk mail,‘ (at least when it comes at inopportune times) but they hate spam more;

* More involvement: Printed mail is tactile, attractive and can even smell good! All of which serves to command attention;

*Better lists: Because direct mail has been around longer, you’ll likely have better access to solid lists, as opposed to email lists that are collected online.

Disadvantages:

* Cost: Designing, printing, mailing and list costs are not cheap; email, by comparison, is cheap as dirt;

* Response rate: The typical response rate for direct mail is 1 to 2 percent. It’s not unheard of today to beat that response through targeted email;

*Not so green: Direct mail produces paper waste which is often not recycled.

Email/Text messages Pros

*Cheap: Even if response rates are small, you’re talking less loss than an investment in a printed DM campaign;

* Quick: Not only can recipients receive email as quickly as you can send them, replies can just as quickly come back to you;

*Tweakable: You can change headlines, pump up offers, even completely overhaul the entire piece in seconds, and send out the next blast in minutes, not days.

Cons

* Will your email even hit the inbox? With spam-blocker software use growing, it’s problematic. People are loathe to click on email, even from companies with whom they’re familiar.

*Lists: Decent email lists are hard to come by; you never know how good they are beforehand. But this is a problem with regular print mail, as well. Pick your mailing company wisely.

*Be careful: The CAN-SPAM law is of the highest importance. The general rule is you can’t email to any recipient who hasn’t given their thumbs-up to it, even if that approval was to a third party.

What’s the take-away from all this? Do your homework. Then choose the medium — or media — which is right for your campaign.

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Marketing

Learn Email Marketing Tips And Tricks That The Pros Use

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Email marketing is an efficient method that has been used since the beginning of the Internet. There are more spam junk filters than there were a decade ago, but a personalized email marketing strategy is a good thing for both the recipient and the business. Keep reading for some effective ways to help other people, while helping your own company.

Right on the subscription form, tell your new subscribers about the emails they can expect you to send them. Inform your subscribers about the kinds of emails that will be sent, along with the frequency of the emails. That makes sure that new readers are not shocked by the content they receive, or the amount of email they get from you.

Avoid adding someone’s email to your list without their permission. Many people will regard such actions as a betrayal of trust and may cease to be clients. Others who have opted in may also be put off by these actions. In addition, you may end up being reported and, ultimately, banned by your Internet service provider for breaking rules regarding spam.

Only make one clear message for each email you send. It is important that your audience does not grow bored or bogged down by an excessive amount of facts within a single message. Think of what your message is, and say it clearly and simply. Your customers will appreciate not being weighed down with extraneous information.

When researching email marketing, use as many resources as possible. Search online for information, or check out books from the library. In addition, lots of local classes and workshops can be discovered in your area. Therefore, it would help you to attend these when you can.

Limit subject lines in your emails to 60 characters or less. A lot of email clients will cut off long email subjects. Other email clients are simply incapable of displaying a longer subject. Most subscribers decide with no more than 60 characters whether they will read or delete your message regardless.

Keep in mind that email marketing is all about building up your reputation. Cutting corners, using deceptive practices and targeting uninterested customers are all unacceptable. Keep in mind the reputation of your business is at stake.

You can learn some valuable information about how not to email market by studying spam. Get a free account and sign up on a few websites. The spam should come in quickly. Study these emails for examples of what not to do, and tweak your own campaigns as needed. If you wish to have a brand that’s credible, take measures to be different from spammers.

Use as many sources as possible to help you find out as much as possible about email marketing. There are lots of books both online, as well as in libraries. You may also be able to find workshops in your area that will help you learn more about email marketing.

Email marketing can be used as an effective way to keep in touch with those you do business with. Take the information you have learned here and apply it to your own email marketing campaigns to help you achieve positive results. Reaching customers by email makes it easy to increase your business.

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Marketing

Mixing and matching Email with Direct Mail is a Recipe for Success!

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Not long ago, marketers used to argue constantly over the strengths and weaknesses of email and traditional direct mail. Now, a truce has been declared: both media are powerful when couple with each other in a single campaign. The ability to apply these tools is now wide-spread, but not as frequently employed as they should. You should keep in mind these five elements that form the backbone of your campaign: Brand, timing, lists, Calls-To-Action and assessment.

1. Branding

This is the heart of the campaign: the branding message. Your e-mail should contain the same slogans, logos and other identifying marks used in the print piece,and both channels must reference the other. For example, the email subject line should repeat the envelope headline or a prominent head in the postal piece. Keep the subject line REAL short-30 to 40 characters-and make it extremely benefit-driven. The „from“ line should exactly match the name used on the printed piece. The channels have different strengths but the message should be the same in both. Create custom landing pages that are identical to your print offer. Feature the url in every piece and link to it from your e-mails.

2. Timing and Frequency

Entire books have been written about when to send email — what day of week and time of day. While the answers are not clear, the statistics are compelling for the timing of a coordinated email/DM campaign: direct mail should come first, the email about a week later. The snail-mail goes first because it tends to hang around longer than email, which is usually either read, trashed or pushed out of sight in two or three days.

3. The List

The job of compiling a mail list for these kinds of coordinated campaigns is obviously twice as hard as other DM campaigns because you need a list with both kinds of addresses. Remember: always add the recipients name to the „Dear“ line. This signals some kind of pre-existing relationship with the recipient. Avoid using too many graphics and pictures. And keep the size of your entire email under 60kb.

4. CTA

Your calls-to-action should be very visible; in email, use text in addition to image-based links to guarantee they can be viewed even if images can’t be displayed. Your CTA should be in the top half of your email so it can be viewed in most preview panes.

5. „After Action“ Reports

Some marketers insist on quantifying success by judging results from each channel, but that’s wrong-headed. The results should be viewed together as either successful or not. For example, the prospect may respond to an e-mail for convenience sake, but it is entirely possible the postal piece closed the sale. Or the customer may phone in an order after reading both a direct mail piece and/or an e-mail.

Both media must work in coordination for an effective campaign and results should be assessed that way too.

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Marketing

Many Men And Women Do Not Recognize How Powerful E-mail Marketing And Advertising Is

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When it comes to building an e-mail list you’re going to find that it maybe the most important thing you ever do for your internet business. Of course building an e-mail list isn’t as easy as some people think and it is important to have the proper information. In relation to being successful online you should listen to the Web Marketers who have already achieved this and they are going to tell you to start building an e-mail list.

By far the most successful methods of marketing today is email marketing and advertising mainly because virtually everybody uses email and you can’t do a transaction online while not having to fill in an email address. Just about every person has some type of online presence right now, and mainly because of this just about every single person who has ever been on the net has an e-mail address. A thing that is very important is to get men and women to verify that they would like to join your e-mail list, and this can be easily done by having them click on a link in an e-mail you send them after they enter their e-mail address to verify their subscription. Another thing you need to remember is that you must provide your subscribers a technique to unsubscribe from your list whenever they want.

Building an opt-in email list is probably the most important thing you are able to do to build your internet business, but it won’t necessarily be easy. In order to get individuals to offer you their e-mail address you will probably find that you’ll need to offer them a thing that they consider to be valuable so they will give you their e-mail address. What you are offering them should be close to what you are trying to sell or they may not be too happy when they’re on your list for one thing, but you are trying to sell them something unrelated. Everyone on your list should have the same kind of interests, so if you gave them a free dog training manual for joining your list, you know already everyone on your list are interested in items that deal with dogs. In order to keep everyone on your list as well as to keep them from clicking on the unsubscribe link, it’s important to provide them with valuable information and you ought to not be too aggressive when you are trying to sell them products.

You ought to also ensure that when you set up your website is keyed toward getting folks to sign up to your e-mail list. Once you get these folks to sign up to your e-mail list it is also incredibly important for you to begin building a relationship with them before you begin trying to sell them products and services. You’re going to see that there are a lot of different strategies that you could actually implement to get your site visitors to provide you with their e-mail address.

The main reason you have a list is to have a number of built-in customers who can make you money. You should also take into account that you should never stop building your list, it doesn’t matter how many individuals you have on your list it is going to always be more profitable when there are more people on it.

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Marketing

Email Marketing Ideas To Shake Your Business Up!

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Email marketing has opened up a whole new means of communication for businesses to reach their customers. Now businesses can potentially reach millions of people all over the world at a fraction of the cost of reaching them through the postal service. This article can help you learn more about email marketing and how you can use it for your business.

I:3:JIf you use images in your email newsletters, put text to the right of the images. Research shows that customers are far more likely to click on a link or button that is placed to the left of an image than one that is placed anywhere else on the page.

Slowly build your contact list. Start with those who have already appreciated what you offer and then move on to areas where you can engage your prospects. It can take a while to pick whom should be receiving your emails, but it’ll be worth it in the end to build a reliable contact list.

You might want to send a follow-up email to your clients that includes a caution if your products or services supply is running low. You could include a link that tells them to click here and begin. The ending postscript could tell them to act now before your supply runs out.Make sure your readers understand what they’re getting into as soon as they opt-in to your mailings. If you’re going to be sending a daily email, make that clear. If your readers aren’t expecting the number or length of emails that you send, they’re less likely to read them and more possible for them to unsubscribe.

To improve your email reading rates, offer subscribers the option of seeing your newsletters in either plain text or HTML. Too many companies send their emails out in only one format, discouraging their less tech-savvy readers or alternately disappointing readers that expect a more dynamic presentation. Offering every newsletter in both formats makes it more accessible.

Pay attention to the demographics within your subscriber base. See what content and links intrigued a particular segment of your audience, and then follow up with a new email to that subgroup. The boost in your response rate from peeling away the top layer will really surprise you, but in a delightful way.

Be careful with font styles. You want to ensure your message is professional and readable, so instead of choosing a font style that is obscure or overly-fancy, opt for a more common type that every device will display accurately. Try to avoid using multiple fonts, as it can appear too cluttered, and stay away from Comic Sans, as it is widely regarded as unprofessional.As long as you put the tips you’ve read here into use, you will find that your email marketing campaigns will be effective and profitable. You’ll be happy that you’ve put the effort into creating a plan when your sales explode!

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Marketing

E-mail Marketing Software program – An Advertising Necessity

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Advertising is not an easy job. Particularly in this era of changing consumer needs following each and every while, marketing has become a tough job. Marketer needs to remain as much as date using the consumer requirements and their trends. A effective marketer is usually finding out new methods of reaching to the target audience. A effective marketer also looks for less expensive ways to reach towards the target audience.

Over the past couple of years internet marketing has emerged as a new marketing tool. The new technique has been really successful when it comes to creating awareness about new goods and services and also in increasing sales. The new method has also been successful to attract bigger chunk of clients. A brand new development within the internet advertising method entails the development in the e-mail advertising software.

This software has turn out to be a brand new advertising necessity for businesses that rely heavily on advertising. Businesses have access to databases, which they use to reach out towards the target audience via the internet. They’ve access towards the already built consumer profiles also. E-mail marketing software program is cheaper way of advertising. In one go, the e-mail marketing software enables the business to reach out towards the possible and already existing customers. It assists to track down the clients. It also helps to build an interaction using the clients.

E-mail advertising software has become a necessity because numerous people have moved towards using web. In such a fast paced life customers don’t have much time to watch full-length ads on tv. E-mail marketing software acts like an instant message that reaches out to the audience in a really much less time. It also drives visitors to the business website. This driving of traffic can be done if the email carries the link towards the business website. This is a very effective way of promoting new products and services. The use of email marketing software has also turn out to be a necessity because companies, which have already moved towards the use of this technique, are enjoying positive outcomes. For many companies, the use in the email advertising software program has acted like a critical factor to their achievement. Prior to using this new method these companies had been not doing nicely but following investing in the email advertising software program they started doing exceptionally well.

E-mail advertising software program is a new advertising necessity however it is an inexpensive 1. If a marketer looks at its benefits in comparison to the price incurred to be able to get 1 e-mail advertising software program, benefits will outweigh the expenses. Furthermore e-mail advertising software program is also efficient and effective simply because it carries a single message to the large target audience. Marketing via email software program helps in tracking out the achievement and failure of the marketing campaign. It also assists to maintain a record of the number of clients who have responded towards the e-mail by counting the amount of clicks. Email advertising software program has presently turn out to be a much better marketing tool than all of the other advertising tools accessible. The tool is inexpensive but with extraordinary benefits.

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Marketing

Smart Affiliate Advertising Advertising

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Affiliate marketing is really concerning the promotion of merchandise with an internet organization. The affiliate will sign up using the advertiser or marketing arm of the organization, then the affiliate will become an active looker of clients.

Advertising is the means to generating a fantastic quantity of consumers conscious of certain goods. For that reason,advertising need to be both attracting and appealing to customers. If the advertising is not appealing sufficient, it will not be useful. If the marketing manages to pull the attention of shoppers, then it is regarded as to become effective.

To make marketing potent and successful, the affiliate ought to use intelligent strategies of advertising. An example of wise marketing could be the re-use of 1 crucial concept of affiliate advertising – the harnessing of human resources. What this means,is that an affiliate may well tap on the capacities of other people to bring extra visitors to the site.

The economics involved of creating an affiliate advertising plan advantageous is often straightforward, however unquestionable. Say as an example, when a visitor ups a form towards the site of the affiliate, the affiliate may be earning .50 cent from the company that he’s promoting. In a single day, he may refer ten guests – which is equivalent to 5.00.

Keep in mind, the affiliate may increase his income by utilizing others also. The a lot more people today an affiliate manages to recruit or get to make purchases or fill out types, the far more cash that affiliate will make.

To have a substantial increase in revenue in affiliate marketing and advertising, an affiliate can actually do three issues. To begin with, the affiliate must search for a lucrative site. Next, he’ll need to link with companies which are generous with their leads. Last, the affiliate will should find a progressive and rising corporation on line then recruit affiliates for the enterprise.

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Marketing

How To Perform Intelligent Digital Marketing

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Of course it is apparent that effective communication is hugely important if you do email marketing. There is more than you think when it comes to being able to write emails appropriate for the message. Probably most markets and niche markets consist of people across demographic categories. Digital Marketing Services can help make promoting your business easier.

Perhaps 99%, we are guessing, of the available niche markets contain more than one group. Our point is that you will need to really know your market the best you can so you can communicate with them.

Ideally, just as with so many other areas regarding Digital Marketing Services, you will need to pay more attention to some things than others. But in the final analysis you are the only person who can accurately make that call. Yet you do realize there is much more to be found out about this. We are keeping the best for last, and you will be pleased at what you will find out. It is all about offering information that builds on itself, and we think you will appreciate that. As a little test, we want you to imagine a subscriber list in which there are just as many men as there are women. You would not want to talk to just one of those groups and ignore the other group.

You can make good use of one or maybe two very well-crafted questions, but when you ask a question, know what the answer is and be sure to make good use of it. The questions will also serve to get the reader thinking more about what you are saying which serves to pull them closer to you. Remember this is a skill, and it is worth doing and practicing until you get better with it. Do not forget to make it all mesh well, and it has to work with the overall theme of that email. Once you are ready to move on in your email, make the turns and new directions polished so there are no snags.

It is important to be patient with the process when you begin, and just keep at it until it starts to click. You need to examine your market audience demographics and identify any multiple groups. These things are critical for you to know – ages, percentage gender split, professional or not, etc, etc. It should be clear that you know to whom you are writing.

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Marketing

Managing Customer Relationships With Infusionsoft

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Marketing automation programs, such as that offered by Infusionsoft, can help small businesses with their customer relationship management. No company is too large or too small to give their full attention to their customers. You will see improved sales and increased customer loyalty if you focus on developing good relationships with all your clients. There is a ton of stiff competition for today’s business owners to deal with. It is important that your business give attention to a marketing and sales model that includes CRM, or customer relationship management. What do marketing automation programs do to assist businesses with CRM? And what does it take to make a wise choice regarding which type of software your business will use?

Your entire company needs to get together to coordinate their CRM efforts if they are to succeed. There will be unnecessary conflicts between the sales and marketing teams if CRM is not being focused on by both departments. Automating your marketing and sales tasks is a smart idea because it helps both groups communicate with each other effectively. Sales workers can view what campaigns the marketing team is currently developing and make sure that their pitches are in sync with those campaigns. This brings higher conversion rates for leads brought in by both departments.

Marketing teams are able to benefit a lot from using Infusionsoft and similar marketing automation software. Research is important to the marketing department, as understanding their clients better is the key to developing a good marketing strategy and message. They can make use of that throughout their efforts, all of which are cataloged in the automation software. Direct mailing, email newsletters, and social networking posts can all contain the same marketing message. Instead of trying to keep track of all of these projects separately, you can organize them in one place by using modern programs.

You might be wondering, „How much is this program going to cost my business“? Fortunately, most software developers have made a variety of different software options, all of which are priced differently. Small businesses can get all of the services they require from the simpler programs without spending as much as larger businesses.

Infusionsoft and automated marketing offers definite benefits to small businesses. Competition is tough, but your company can succeed by using excellent marketing strategies through a streamlined system. If you take time to look into all of your options, you can make a great choice for a program that will benefit your company.

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