Schlagwort-Archive: direct marketing

Marketing

10 Bellevue and Face-to-Face Sales: A Lesson to Business Owners

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If a company or individual wishes to get more business, but their budget is limited, their options are limited as well. 10 Bellevue is a marketing firm hired by other companies to perform their sales and marketing for them. More and more companies are looking to outsource their sales and marketing efforts to other companies in an effort to focus more on their core competencies. If you are just getting your business started, I wouldn’t necessarily recommend this option. They will charge you for it. However, you can do what these other companies are specializing inface-to-face interactions with business prospects and existing customers.

Just think, if a potential customer got your flyer in the mail, would a good portion of them call you and express an interest? Would they just throw the flyer away, along with all of the other ‚junk mail?‘ What are you doing that is different than your competition? Are you hopping on Photoshop to make a cool looking piece of marketing collateral? I would guarantee that your competitors are as well. 10 Bellevue is hired by giants of their industries to talk to customers. So, you should be able to do that for your company as well.

Most small businesses struggle the first five years. Most of them don’t make it. Do you want to be one of those statistics, or would you like to give everything that you’ve got into your business and see it flourish? At the end of the day, again, it doesn’t matter if you currently have more customers than you can handle, or you are just starting your business. A personal approach WILL give you the competitive edge. You’ll retain customers longer, and gain customers quicker. 10 Bellevue specializes in this and that’s all they do. Companies pay them good money to do it. Employees at 10 Bellevue don’t even work for those companies directly, yet they are motivated enough to go see people. Shouldn’t you be as motivated to expand your own business?

10 Bellevue states on their website that most channels of marketing and communication are being bogged down by the numbers of companies just trying to get their name out there and hopefully convert some views and clicks online to actual sales. Why would you want to be the same as your competition? I guarantee that even if you don’t have the coolest looking website or online presence, and you go out and meet your customers, like 10 Bellevue, you will see an increase in sales and customer retention. Getting your name out there is never good enough. At the end of the day your profits are directly controlled by your quality of service or products, and customers purchasing those products. Then, returning customers will help drive those profits. Customers need a reason to try out your services or products. Who better to give them a reason than you? I’m sure you can do a much better job at explaining your services than those flyers that you have been sending out.

The employees of 10 Bellevue didn’t create the brands that they are representing. They didn’t come up with the packaging. They simply do the sales for other companies. Why are they so compelled to do so?

The reason that 10 Bellevue employees are so motivated is because they have an opportunity to help expand the company and run a sales office of their own. That sounds pretty cool to me and I can imagine that I would be inclined to do so myself if I didn’t have a company of my own. I go out and meet customers and potential customers on a weekly basis. If I find myself wasting time on social media sites, I just go out and drum up some new business. It’s really not that hard. You have your own business, or your job is to create more business. So, be like Nike and ‚Just do it.‘

For some great lessons on sales and marketing be sure to check out http://10bellevue.wordpress.com/2012/05/15/10-bellevue/ to get some awesome information on 10 Bellevue

Marketing

Why Use a Direct Sales Blitz to Get Customers in Markets Similar to Seattle

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How are you getting customers? Do you know what your long-term return on investment is through each of your sales channels? In reality, most people haven’t narrowed down how to best get customers, otherwise we’d all be millionaires. Granted, I live in Seattle and there are a lot of folks living pretty well out here without going direct marketing themselves, but I can assure you that they have had someone in their company do it for them. So what are you waiting for? How much time goes into generating new customers for your business? Spend some time on what matters. Not your mass media blitz campaigns, but putting a face to your brand through direct sales.

I’ve heard so many people say that their business isn’t quite where they want it to be. I then ask them how they are getting customers and they reply, „I send out ads in the newspaper,“ or „I’ve got a really nice sign that I spent a bunch of money on.“ Some are not in that position. Some people just rely on word of mouth. An associate of mine once interviewed a lady who wasn’t getting as many kids to enroll in her preschool as she used to. She was going to shut the doors on her business. My associate asked her if she had gone out and met people in the neighborhood. She replied, „Oh no! I couldn’t do that!“

A direct sale is one of the oldest forms of doing business. It works so well, that many peddlers and street merchants started going out in hordes! In fact, a large reason that ’salespeople‘ have a bad rap is due to these peddlers. Seriously though, if you have a product and you want to get it noticed, why wouldn’t you go at it directly?

If you have a quality service that someone could actually use, get yourself out there and get in the mix. If you don’t have a huge advertising budget, get out there. If you do have a huge budget, still get out there. Direct sales might be tough, but it yields the highest rate of customer acquisition and long-term success. Are you going to be afraid to ask someone for their business if you might not have a business tomorrow? The chances are, you’re not going to be. You would go see hundreds of people before that happened. So, why wait?

Handshakes and smiles are what attract people the most. I have tested this in many markets, including my current city of Seattle, and it’s no different here. If you put a professional rapport building friendly person in front of someone who may be in the market for what they have got to sell, its lights-out. Sales flyers, brochures, catalogs, telemarketing calls, blitz marketing attempts, aren’t going to cut it. They can work in conjunction with your direct efforts or vice versa, but they alone are not going to give you long-term success. Its in-person sales and marketing that will drive long-term customer loyalty.

Studies suggest that when a potential customer is weighing their options on which product to buy online, they would much rather deal with a representative of the company. So what are you waiting for? Get out there today!

Don’t forget to visit Blitz Inc Seattle for more marketing and sales tips and strategies. Also, for Blitz Inc’s Seattle news, check the company out on LinkedIn at Blitz Inc!

Marketing

Learning The Logo’s Function

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In order to discuss the general function of the logo, we must firstly identify and define the environment where this will have to fulfill its function. The environment is called brand and the definition is as follows: the brand is a collection of ideas and images, a collection that constitutes an undivided whole meant to transmit and sustain the values of a company, a product or a service. Two defining elements, idea and image, is what this definition has brought into discussion and this is something you may have noticed. Ideas come first and images are born out of ideas to visually represent them and it is imperative to emphasize that it is important to follow this order. We can discuss about the functions that the logo must fulfill once we have known the environment and its definitions.

The first function. The logo defines and incorporates values.

Make sure that the logo is designed according to the values which we want it to transmit. The logo will probably be the most important visual element and the visual impact can mean much more than a description which is why it is recommended that it is given its due importance.

The second function of the logo is to communicate values.

The logo does the communication between the company and the consumer and, besides the product itself, it is the first element that presents the service provider.

Representing values is considered as the third function of the logo. The logo represents a company, an association or another [mainly] legal entity.

Let’s recapitulate – we have identified three major functions of the logo.

it defines values Logos communicate values values are represented

Remember that the functions of the logo doesn’t change and they only exist. In order to efficiently explore them, the logo must be relevant. In the case of the company, make sure that it is relevant not just for the institution but also to the product or the service provider and also for the market. The logo must be relevant for the institution and for the socio-cultural environment in the case of a non-profit institution.

All in all, the logo must not be too open to interpretation but it must be suggestive. The message that it transmits must be ambiguous enough but without leaving room to wrong interpretations. Also, you can neither negotiate or influence the functions of the logo. They begin to work along with the social exposure of the logo. Establishing relevant values and constantly sustaining them is all we can do now.

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Marketing

What Exactly Is Brand Identity?

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Brand Identity is a promise given from business to customer. It could be a promise involving product quality, service, price, and such. The need to be a strong brand is one thing common to all brands.

Why is brand identity so important?

With a strong brand identity, a company can stand above its competition. It would take time, money, and effort to develop a strong brand identity, though. It’s not as simple as just redesigning a logo or rewriting a tagline. Brand identity is the reason you give customers why they should choose you.

How you can rework your brand identity

It would involve evolution, and not revolution. You want your current customers to know that it’s still the same brand, only better. You don’t want to make too big changes or you’ll destroy emotional ties and customer loyalty.

Brand identity is much more than marketing

Having a brand identity that resonates with your market is important, but not at the expense of the people within your company. Realize that these people are your brand’s ambassadors. Do your employees believe in the company? Do they feel like they have a vested stake in its success? Companies with solid brand identities can say yes to these questions. Can yours? If not, the these might help you:

Get every aspect of your company on the same page: Think it’s hard to do? Sure, but it’s also necessary.

Get the different departments talking to each other so they will understand each other.

Make everyone in the company a brand ambassador: Everyone should understand the company, its mission, and their part in it all. They should feel like they own the company, too.

Emphasize the brand values and behaviours: You can do this by becoming their coach, reminding them what’s important, and so on.

Your success and failure will depend on your employees. That’s why it’s so important to have them buy into your company’s brand identity. But be aware that you can never force them. You, as leadership, must earn it. When you do, your company will be full of happy and motivated brand ambassadors.

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Marketing

The Best Copywriting Services in Toronto – Tips to Finding Top Quality Toronto Writers

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When it comes to finding the best copywriting services, Toronto copywriters rank among the best in the world. There are of course some writers in the area who produce less than ideal content, but there are also many others who spin words that grace your website with increased traffic and lots of repeat business. Your content is your main communication between you and your customers so it has to really speak to them on a deeper level.

An Argument against Bad Copywriting

It’s very important that you make sure you hire a talented copywriter that can write a winning salesletter for your business. While it may look simple on the outside, copywriting requires years of experience and is a skill that only a few people possess. In fact, hiring a bad copywriter can actually hurt your business.

Let’s say you’re about to launch a direct marketing or Internet marketing campaign for your product. Hiring a copywriter can cost you thousands of dollars. If you hire a bad copywriter, you’ll be down on your investment and you will also be losing out on the money you’ll have to spend on testing the sales copy.

If you’re using direct marketing, the cost of renting a list, printing the salesletter, and postage can cost thousands of dollars. If you hire a bad copywriter, you will be losing thousands of dollars on the campaign as well as the cost of hiring the writer. This will also delay the launch of your product which will be costing you a ton of time and money for your business.

Spending More to Get More in Return

Many business owners are a little apprehensive about spending extra money to invest in a talented copywriter or a firm that is known for producing winning salesletters. But did you know that some of the most successful direct marketing companies pay their copywriters as much as six figures for one letter?

That six figure sales letter could earn the company millions of dollars when it is used correctly. That is exactly why so many businesses are willing to pay their copywriters so much money. You have to spend more to get more in return in this industry.

The Good vs. The Bad

There is one clear difference between the style of a great copywriter and the style of a mediocre to bad copywriter. The good copywriter will appeal to your readers on an emotional level because the emotions always win out over the logical mind when it comes to making a purchase. Bad writers just write with boring facts and overused templates which do not touch on that lucrative emotional side of your market.

At the end of the day, you have to seek out the most talented copywriting services in Toronto that you can find. The success of your marketing campaign will ride on the success of your copywriter so work closely with them and help them come up with great content and sales letters that appeal to your target market on the deeper, emotional level.

Before you hired a Copywriting Services Toronto Review my writing samples

Marketing

Building Customer Relations Through Simple Marketing Strategies

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Every business owner wants to sell more of their products and services. Before this can happen, it is important to understand a few simple but powerful marketing strategies for building trust and desire among your prospects

This article gives three important strategies for understanding your customers and building their trust and confidence.

Strategy #1: Define Your Buyer Personas

Buyer Personas are simple customer biographies based on real-life data. They help you understand the wants and needs of your specific customer types.

Two very popular personas are the NASCAR Dad and the Soccer Mom. These personas were actually created and used by both the Democratic and Republican parties in past elections.

The first step in defining a particular persona is to look at your current customer database and find similar buying patterns. This might seem a difficult proposition at first, but you’ll be surprised by how very simple patterns can emerge once you’re looking for them.

Buyer persona profiles can contain age, gender, income level, occupation, education level, hobbies, and anything else that is meaningful to your business.

Strategy #2: The UVP

Before you can successfully sell to prospects and customers, it is important to first define your UVP – otherwise known as your Unique Value Proposition. Defining and offering something unique will also help you stand apart from your competition.

Don’t have anything that makes you unique? Then it’s time to create something from scratch. Take your time and be prepared to alter some of your services in order to support your unique way of standing out from the crowd.

Take a look at your competitors. What do they excel at? Can you find a way to improve upon what they are offering or to include a compelling guarantee that instantly sets you apart from what everyone else is doing?

Here are some ideas for better understanding your competitors.

1. Buy from them. This is one of the best ways to determine how well your competition performs from start to finish.

2. Register for their online newsletter. Is the newsletter helpful? Does it provide helpful information or does it simply try to sell?

3. Register for competitor brochures, fliers and catalogs. This will give you a good idea of how often they mail as well as the offers and unique selling points they are communicating to potential customers.

Defining your Unique Value Proposition helps set you apart from the competition and communicates your compelling value to prospects and customers.

Strategy #3: The MarCom Folder

When someone contacts you for information, what do you give them?

Hopefully, you give them a complete marketing communications folder that further helps educate them as to your capabilities. A simple two-pocket folder is all you need to begin!

Here’s what I recommend you include in your folder.

1. The Compelling Story: Every small business owner should be able to tell a compelling story about their passions and why they started their business. A great story about why you started your business can create instant trust. Try and craft your story so that it appeals to the emotions, is fun to read, and provides a sense of passion.

2. Your Company Advantage Why should anyone do business with you? Write up a few paragraphs to convince new prospects why they need to work with you or purchase your products. You must convince them of your ability to solve their unique problems.

3. Solving Customer Problems: This insert should explain how you have solved past customer problems. Try and summarize 3-4 different customer issues.

4. The Product Summary Page: On this page, list out the many benefits of your products and/or services. Bullet point the benefits so that it is easy for prospects to skim.

5. The Testimonial Page: This is the page that summarizes your best customer testimonials. A testimonial is proof that you have a track record of delivering what you promise. Make sure each testimonial focuses on the specific result that was achieved to help the customer with their problem.

Feel free to add other things into your marketing communications folder, but the above items are mandatory.

These strategies will go a long way to helping you convert prospects into customers. Make sure sure you spend quality time with them.

Corte Swearingen has been helping business owners grow their profits for almost twenty years and is the founder of the SmallBiz Marketing Tips website. For more information on attracting and converting new prospects, read Creating an Effective Marketing Communication Strategy.