Distributing brochures has always been a successful promotion strategy for any organization. They can be circulated by hand or by post to clients, or can just be kept on cash counters of retail outlets. The need to have printed brochures has led to the growth of a segment of the printing services industry, which specifically caters to brochures. Brochure printing has undergone a series of developments in recent decades, with the advent and increasing use of the internet heralding the most recent of these changes.

Previously, computers were hardly involved in the brochure printing process, which took a lot of days, working with film negatives or plate-making machines and required multiple test prints, rounds of fine tuning etc. Designing too was limited to a few set patterns, and the printers carried out the designing job with the client having nothing to do in this respect.

These days, the customer himself can do the entire designing on a computer, and the brochures can be created in a much lesser time frame than they could be some years ago. With technology progressing rapidly, immediate printing of a large number of brochures and their quick supply within a day’s time has become a reality.

It is important to remember that brochure printing entails not just the imprint of ink on paper, but design, content creation and layout too. The digitisation of the printing process has radically transformed these aspects, offering a range of alternatives, including higher quality full-colour printing, modern and complex layout choices, and content-building packages.

Printing services firms provide a lot of latest options to clients, among which full-colour brochures and digital brochures are most preferred by them. Such brochures are meant for circulation for medium or extended time spans. Subject matter for short-term bulk use is best advertised through the use of catchy, colourful, but concise brochures, which have only a limited print cycle. Off-set printing, which is a relatively older method, is still the preferred choice for these brochures as even though it takes more time to prepare the brochures, a huge number of brochures can be printed in a single run.

Ancillary services are now provided by several printing service companies in addition to the quality improvements in the prints. These are services like design, direct mailing, distribution etc.

The internet has greatly changed the scenario, with customers now visiting websites of printing firms and placing online orders after selecting designs and colour specifications from the comfort of their office. Therefore, brochure printing has changed a lot in recent years, and is about to experience even more innovative changes in the coming years.

Truly, technology makes life easy, most particularly in business. Thus, take advantage of what technology can give and raise your creativeness to be competitive in brochure printing.

Are you thinking about making computer form printing as part of your product promotional tool? Drop by today to see how expert printing services can draw in customers and drive up your sales.