No business wants a bad rep from disgruntled customers. Sometimes, businesses that receive negative feedback does not mean that they are a bad place. This just means there was an error in their servicing or products, it does not speak for the entire place. Complaints about companies are very legit, and it can benefit other consumers and businesses.
Before the use of social media and accessible internet, it was hard to give a business bad feedback. Additionally, it was even harder to let other people know other than using word of mouth. Many businesses now have social media pages and some even welcome the feedback of their service or products. Businesses use this feedback to enhance their services and products.
Bad feedback should have a valid argument and no foul language. The most common type of bad feedback is about a business’s customer service. A business with low quality customer service can make the business look bad. Any business that is receiving multiple bad reviews regarding their customer service should look at this department and make any necessary changes.
Retail is always full of feedback, especially on products. Products are apt to receive recalls and defects at any time, so that is not uncommon that negative reviews exist. However, be careful of how people leave reviews on products. Sometimes people leave feedback about a product that was defective, but they fail to mention that they had caused the defect. Usually, you will see one or two of these reviews; take them with a grain of salt.
The negative feedback is not only helpful for business, but for also consumers. For instance, if you want to purchase a home theater system, but you have read that over twenty reviewers said it burns out after a few months, you may want to avoid that particular system. Read the feedback thoroughly and make sure it is valid.
Sometimes, angry people leave awful feedback for a business. This is usually done out of spite because they did not get what they wanted. Such a rant could be over a fixed price, wanting more than what was advertised, or just because they did not like a person. You would be surprised at the angry feedback left just because someone did not like a person.
Improving products and service is how a business thrives. Without the positive or negative reviews, they would not know if they are doing a good job. With that said, some businesses do not listen to feedback. Businesses that do not pay attention to consumer feedback have a better chance of losing business, and eventually shutting down.
If you own a small business or large company, do not fret when you receive negative feedback. Complaints about companies happen all the time, so you are not the only one. Take them as a learning experience, and try to make the product or service better if it so applies to you.
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