Schlagwort-Archive: cms

Marketing

Build Your Own Business Website: 5 Reasons

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I didn’t always know how to build a website. In fact, the first 2 websites I ever had I paid somebody to build them. It cost me thousands of dollars.

The problem I discovered in not knowing how to build my own business website is I didn’t know how to manage it. I constantly wanted changes and became tired of waiting for changes to be made.

I therefore decided to bite the bullet and figure out this website building process for myself. It was one of the best business decisions I ever made.

5 Reasons to build your own business website

1. Save a boatload of money

I’ve spent a total of $14,000 on having websites built. That’s a lot of money. Since then, I’ve built 100s of websites for nothing except the nominal cost of hosting.

2. Speed

When you know how to build and manage your own website, you can add content and make changes immediately. Being able to improve and revise your business website gives you and your business a substantial advantage over your competitors.

3. Change your website design at a whim

I’ve changed my website design from time-to-time. I use WordPress themes for my business websites, so giving my business websites a makeover isn’t difficult. It’s fun to have a new look… as long as it doesn’t cost much and can be done quickly.

4. Test conversion

If you’re in control of your website, you can make many small changes to graphics, layout, and copy any time you like to test your conversion rate. It can be amazing how a few small changes can improve conversion dramatically. If you rely on a webmaster to make each change, it’s costly and takes a lot of time.

5. It’s fun

I love working on my business websites. I love writing blog posts, adding images, testing conversion and in general improving my site. I take a real ownership in the site. It’s not some obscure or abstract digital asset that I ignore. Instead, it’s the most important marketing tool I have. As a result I generate a great deal of business from my website.

I realize that not every business owner has the time or inclination to build their business website. You have to want to do it. The point of this article is to encourage any business owner to try building and maintaining their own site. The benefits can be wonderful. You can take full control of your online marketing which can be highly lucrative.

The point is it’s not hard to build a website if you use the right tools.

Click here to read an in-depth ElegantThemes review. Click here to read more informative articles about web design at B2Web Website Template Reviews.

Marketing

The Foundations Of E-Commerce

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E-commerce is defined as the online dealing of business, linking a vendor or seller and a buyer. Diverse products and services are being offered, but it’s key cornerstones is that the interactions, deal sign-ups and the payment processes happen online. As reported by www.searchcio.techtarget.com, e-commerce can be split into the following:

E-tailing or „virtual storefronts“ on Web sites with online catalogs

Utilization of demographic information through Web links

Electronic Data Interchange (EDI)

Business-to-business purchasing and selling (B2B)

An important facet of e-commerce is online shopping. Online shopping was actually developed by Michael Aldrich in 1979. E-commerce has made a foothold in the today’s world. Nearly in each corner of the globe, people have recognized the increasing significance of e-commerce. It gave rise to electronic funds transfer, supply chain management, internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems.

1. Electronic funds transfer – is the computer-based systems that are employed to execute electronic financial transactions.

2. Supply chain management – is the management of interconnected businesses involved in providing products and services to consumers.

3. Internet marketing – is simply put, the selling of products through the Internet.

4. Online transaction processing – is used to facilitate and oversee transaction-oriented applications through data entry and processing.

5. Electronic data exchange – this is the transmission of data among companies or organizations over electronic means.

6. Inventory management systems – it is electronically monitoring objects or materials over the use of barcodes, or other automatic identification for the inventory of objects.

Electronic commerce conducted among business is generally named B2B or business-to-business. Meanwhile, electronic commerce carried on between businesses and consumers is called B2C. E-commerce actually falls under the umbrella of e-business and also covers data exchange for the facilitation of the financial and payment part of business deals and transactions.

Find out more about E-Commerce principles and how you can boost your Company Sales with different Online Marketing strategies.

Marketing

New Internet Marketing Strategies For 2010

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Internet marketing is too broad a concept. It includes SEO, social media, e-mail marketing, pay per click and mobile web. This 2010, it is time to put a thought on your internet marketing schemes and reconstruct your internet marketing solutions.

First of all, email marketing is an integral part of internet marketing. It is not going to vanish in social media, and in fact, email marketing will keep on playing a substantial role internet marketing for the years to come. For this year, take email marketing to the next level by asking your email subscribers not only to read the contents of your email, but to get social with it by sharing this email through Facebook, Twitter, Digg and other social networking or bookmarking sites. You can also carry a poll on Twitter or your Facebook account and encourage followers, friends, fans and readers to subscribe to your email newsletter.

Pay per click internet marketing has developed over the years. Because of the convenience brought on by pay per click marketing, a lot ofcompanies have turn sluggish. The best thing to do would be to maximize conversion rates by trying out various versions of your pay per click ads and examining out the right landing pages. Most companies normally set their pay per click ads and then leave it and forget it for a long time, letting it generate for itself. They are usually busy with other internet marketing activities that they forget to screen and refine the campaigns. Pay per click marketing efforts must always be set in order to reach your set goals in terms of conversion rates. How can you improve your PPC internet marketing? You can test multiple ad versions that highlight various benefits or your products and services. If you are aiming a competitive search term with many competitors, set up two different campaigns simultaneously as these will offer distinct fulfillment.

Another shape of internet marketing is search engine optimization (SEO). With search engine optimization you tune up your site such that it will become search engine friendly. Your aim here is to have your site listed on top-10 in the organic results of the search engines when users search for a particular keyword which matches to the product or service you are providing. SEO is also a continues process. You have to watch your results and keep improving your sites contents regularly if you want to get better results.

The above techniques are just some of the strategies you can embark on to improve your internet marketing strategies for 2010.

Find out more how good Online Marketing Strategies also called Internet Marketing can boost your business sale for life!

Marketing

Search Engine Optimization In Today’s World

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In this ever changing world where products of high technology are enormous and prevalent, one would strive to make one’s life more convenient. In this era of computers and the internet, one way of making the consumers‘ lives and at the same time, the computer programmers‘ lives expedient, is through the use of a method in managing the interchange and transfer of data from a source towards the search engine by refining the intrinsic and extrinsic aspects which might affect the rankings of the search outcomes. This process is then called Search Engine Optimization (SEO).

It is a fact that a certain website can obtain more guests from the different search engines if this website gets the higher spot and gets more advanced when it comes into view in the search outcomes. This is how search engine optimization works. It is an approach of making one’s web site pleasant with regards to the rankings in the different search engine results. Search engine optimization is then used as a strategy in internet marketing since it takes into account how search engines perform and what are the recent fads and the current public interests. Search engine optimization, however, may necessitate dedication, enthusiasm, problem-solving skills, passion for commerce and different transactions, keenness and of course, proficiency in terms of web programming skills.

Moreover, search engine optimization transforms the website to further enhance the position or status of the website by the utilization of the words used as a reference point narrowing down the subject matter.The words used as a reference point should be applied in several ways throughout the piece of writing and should be widely used in the website. The vehicle for the different internet searches will then provide worth to the different connections found on the website. Widely held and standard websites would then pop up in the different search engines which could further provide a web siteHYPERLINK „http://en.wikipedia.org/wiki/Web_presence“ \o „Web presence“ web presence.

It is true that the use of search engine optimization can very well improve one’s website and can efficiently save time. However, one should at least know the basics and the risks involved in using this current and convenient method.

One should study and get accustomed with how search engine optimization works. If one is familiar to the functions and techniques of the different search engines, then one will have a website adept at upholding the preferred objectives while attaining increased level of status in the different search outcomes produced by the various search engines.

Learn more how Search Engine Optimization popularly known as SEO can tremendously increase the traffic to your website and thus boost your Company SALES!