Schlagwort-Archive: business

Marketing

Step aside old BOGO and meet the new BOGO

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Definitions of words often change quite quickly these days. In the distant past the meaning of words was often set in stone. Today the meaning can change in a blink. With new faster ways to communicate with wider and more culturally, socially and education

There is a growing significant movement happening global where consumers are asking businesses to look after the things they care about such as the environment and the less fortunate in society. The request is still mainly tacit and despite it being an ironic request it still signals we are in a time of great change. Consumers these days want their ‚toys‘ but they don’t want the environment to be destroyed in the creation of these. They want cheap products but they do not want workers to be paid a pittance to create the cheap products.

Until recently there was no real answer to this complex puzzle but today one actually exists. It exists in the reforging of a simple single word – GET. Today there is a new movement of consumers wanting to get and at the same time give. They are reforging the word GET into the word GIVE.

Every day automated email notices arrive from Google Alerts for two keywords – B1G1 and BOGO. I see all the new places these words are being used on the Internet. I can now see that the new meaning of these words is coming alive ‚poco a poco‘ -little by little.

B1G1 and BOGO, despite sounding like characters from a Marvel comic are acronyms for Buy One GET One free. You buy one and they give you an extra one for the same price.

If you look on Wikipedia you will find these definitions for BOGO (there isn’t a definition yet for B1G1) –

* An acronym in the retail industry that stands for Buy One Get One. For example, you could say „Buy 1 DVD, Get 1 FREE!

* An acronym in slang British that stands for Britons Of Greek Origin or Greek Britons.

* Bogo, Cebu, a city in central Philippines.

* An alternate name for the Bilen ethnic group of Ethiopia or their language, Blin.

* Norway, a village in Norway.

* The mascot of the ITESM CEM.

* BogoMips, an unscientific measurement of CPU speed

* BogoMips, an unscientific measurement of CPU speed

BOGO light

There is a business in the USA called SunLight Solar founded by Mark Bent. He has created a special torch that not only is an amazing and sturdy solar-powered light; his company also gives a free torch to those in need in developing nations for each one bought. If you look on their website you will learn about their „BOGOlight“.

BOGOlight.com. – „The BoGo – our Buy one/Give one – program has successfully provided lights to many, many thousands of people in the developing world, changing lives because of your purchase and participation.“

Mark Bent has managed to flip the meaning of the BOGO acronym upside down. For Mark along with thousands of his customers, BOGO now means Buy One GIVE One. A light is given whenever one is sold. Now each sale supports people in remote parts of the world who don’t have the benefit of electricity. They can now tap into solar power support themselves.

There are many other well known and less well know businesses now doing Buy One Give One giving or transaction based giving as it is becoming known. Some of the famous ones are One Laptop Per Child and TOMS Shoes. Some of the less well-known ones (in the USA at least) are based in Australia, New Zealand and the UK – Maple Muesli, Blinds Couture, Earthstar Publishing, Figure 8 Body Chains, Honestly Women magazine, Sunsplash Homes and Thavibu Gallery based in Thailand are just a few special businesses that are leading the Buy One Give One movement in their parts of the world.

There are many Buy One Give One businesses now uniting under the common brand banner of Buy1GIVE1 managed by a Singapore based social enterprise which is becoming the home of transaction-based giving. Any business in the world can now integrate Buy One Give One giving with ease. It’s like a ‚CSR plug-in‘ allowing a business to instantaneously start giving from each and every sale, starting from just 1 cent. It’s also no longer about giving an equivalent product to someone else. Instead it is about contributing to a project that resonates with a company’s activity. For example a restaurant can feed a child, a television retailer can give a cataract blind person the gift of sight (Get Vision-Give Vision), a magazine publisher can plant a tree every time they sell a subscription and a property developer can build a low-cost family home for those in need (Buy1BUILD1) – the list is simply endless.

The stats now add up saying consumers do care. The 2008 Goodpurpose global study of consumer attitudes revealed that nearly a huge 68% of consumers would remain dedicated to a brand during an economic slump if it supported a charity cause. This study also highlighted some other key points as well such as:

* Half (52%) of consumers globally are more likely to recommend a brand to others when it supports a good charity cause over one that does not.

* and 54% would champion a brand to promote a product if there was a good cause behind it.

* And going even further globally, consumers are voicing a strong desire for marketers to connect their brands to social causes or action. Forty-two percent say that if two products or services are of the same quality and price, commitment to a social purpose trumps factors like design, innovation and brand loyalty when choosing one product brand over another.

Turning Getting into Giving

In the minds of consumers, Buy One GIVE One is expected to replace Buy One GET One as the new global giving movement led by Buy1GIVE1 spreads. Certainly with the massive sales results and consumer demand shown for companies like BOGOlights, One Laptop Per Child (OLPC) and TOMS Shoes, this tide will continue to spread and grow.

I did a Google search on the 25 topmost key words connected with the keyword BOGO as an experiment to see what would show up. The results were interesting so I have displayed them below. You may notice that right now the word Give doesn’t show up. It will be interested to do this test again in twelve months time to see what changes. Consumers are now driving change and yes they want to receive free gifts (traditional B1G1/BOGO) but equally they also want to give to others or see others being given to.

Here are the results:

Free, photography, blogging, discount, networking, African, boots, groups, music, dallas, togo themes, wallpapers, buy, applications, skins, values, coupon, gift, sharing, shopping, pics, join, prose

Transactional or transaction-based giving

Unlike traditional charity giving, Buy One Give One giving is transactional in that every time you buy something, you give something. In the case of SunNight Solar they happen to give a physical light for every light sold. However, in most cases, Buy1GIVE1 associated businesses give in a different way. At Buy1GIVE1, giving can start from just USD 1c contribution per sale and go up to thousands of dollars in the case of Buy1BUILD1. At 1cent almost every business in the world can afford to give from each sale especially when they know 100% contributed goes to the cause.

The amount contributed from each sale is not the point of focus with Buy1GIVE1 transaction based giving. The focus is instead on the story and sharing the simple joy of giving. In the end, if you think that 1c is not a lot to contribute and is unlikely to make much of a difference think again and consider the following idea.

From its origins in Ethiopia, where the main coffee production is still from wild coffee tree forests, coffee consumption has spread throughout the world. Today Brazil is still by far the largest producer producing an average output of 28% of the world’s total coffee. Brazil produced enough coffee in 2006 to make 216 billion four hundred million – 216 400 000 000 – espresso coffees. If we calculate that across global production then we get a daily global consumption of around 2,117,416,830 cups of coffee. The figures are hard to find but let’s guess that 40% of the world’s coffee is sold in coffee shops then we would get that 846,966,732 cups are sold commercially each day globally. This would equate to about 185,485,714 cups in the USA alone seeing they purchase around 21.9% of the world’s coffee beans.

Imagine now that for every cup of coffee sold a child in a developing region like Africa received drinking water from its own well and it costing only one US cent per person per day. Now any coffee shop could afford to contribute this amount from the sale of a single cup of coffee because it has a high profit margin sale. Imagine the different that this alone would make in the world.

Transaction based giving is the story of a thousand mile journey starting with the first step. To dig a well costs a few thousand dollars hence many communities in developing nations cannot afford to dig wells. But when you see that it only takes the sale of a single cup of coffee to give clean well water to a single person for a day1, then you can see the magic of transactional based giving. Buy1GIVE1 giving is like the compound interest of giving – a little turns into a lot very quickly.

Of course any company can do transaction-based giving with any of its products or services and do it on their own as some are like TESCO in the UK giving school uniforms to kids in Africa in partnership with Save the Children. And yet if companies choose to join together under a commonly recognised banner/brand they can have a powerful effect. The ripple that a single company creates is added to that of another and the ripple grows into a tidal wave of giving. This is the power of giving and doing things together.

Everyone wins with Buy-One-Give-One transaction-based giving. The consumer wins – at no extra cost to themselves they’ve made a difference to the lives of others through their purchasing choices. The business also wins in so many tangible and intangible ways. And of course the charity partner wins because they are now able to receive small amounts from numerous sources aggregated and paid in a lump sum on a regular basis allowing them to focus on what they do rather than raising funds.

A new beginning

If you check Wikipedia today you should find that a new definition has been added for BOGO. It is time for a change. A change from focusing on GETTING to focusing on GIVING. The subtlety in the words that we use so often point to a deeper underlying meaning. I added this small addition to Wikipedia, „… an acronym in the marketing industry that stands for Buy One GIVE One.“

Just imagine our world where every time you shopped and bought something you gave something – automatically and seamlessly. This is the simple joyful magic of transaction based giving.

This is the world I want to be part of.

Just remember – you don’t ‚get‘ giving till you get giving.

References:

http://www.buy1-give1free.com/index.php/Partnering/Worthy-cause-charity-projects.html

http://www.goodpurposecommunity.com/

http://www.tesco.com/greenerliving/what_we_are_doing/ethical_clothing.page

http://www.coffeepoet.com/2007/09/

http://simple.wikipedia.org/wiki/Coffee

http://simple.wikipedia.org/wiki/Coffee

http://www.tesco.com/greenerliving/what_we_are_doing/ethical_clothing.page

Footnotes: 1 Daily cost per person is calculated by taking the average cost to dig a well, dividing it by its average expected life without major maintenance, divided by the number of people in the community benefiting from the well on a daily basis.

Find out more about how Buy1GIVE1 (BOGO) can transform your business using Cause Marketing.

Marketing

Self Storage Systems – Utilizing The Latest Technologies

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The self storage concept entails renting out segmented spaces of a massive warehouse to customers for any time span that suits them, no matter how short or long. As the industry has developed, self storage companies have started providing more and more innovative solutions to the customers to fit their needs better. Through greater use of technology, these firms have immensely increased the scope and efficacy of self storage.

Storage firms realised the necessity of technology to ensure complete safety of stored items from theft or burglary and for protection from extreme weather conditions that make them vulnerable to the risk of damage. Later, technology was expanded to storage and retrieval of goods, and to enhance the convenience for the customers.

You will find closed circuit cameras in any good self storage unit which ensures a safe storage of precious items. Managers and security personnel can keep a check on the interiors of the warehouse through these cameras and can detect any movement of burglars sneaking in. Besides, with other technologies like electronic door access and door alarms in place, any nuisance inside the storage premises is easily detectable.

Access cards have replaced steel locks, and clients are handed these cards to get access to their allocated storage units. In fact, some facilities even provide a biometric access system, which uses a hand scanner to access the storage. Such security systems are most appropriate for the safekeeping of classified or highly precious articles.

Some facilities have now started using radio frequency technology to make sure of even higher security of your items. RFID tags that are very small to be apparent are used in this system, and these tags are attached to every single item that you store. Immediate identification of these tags by door scanners allow detection of any illegal movement of your goods, which if happens will cause the scanners to set off an alarm.

Some people also seek a safe storage of their items made of paper or wood. Such goods are very prone to damage if the weather conditions are not appropriate. Similarly, excess of heat may destroy medicines and hi tech items like television sets or cameras. Thus most storage facilities install climate control systems in the warehouse to control levels of temperature and moisture inside the units for safe storage of such fragile and valuable goods for a long time.

There are many other technologies that storage firms use now, and their role is expanding day by day. This has guaranteed a highly secure storage of your items at costs that optimally suit your pocket.

Find out more about the best Warehouse facilities and find a good Storage space where the security of your important items is guaranteed.

Marketing

Growing Your Brand With Stress Relievers

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Don’t underestimate the power of promotional stress relievers to propel your firm to new heights. In this financial crisis, when everyone is tired, harassed, or worried about the future, business owners should consider it an opportunity to improve their relationships with prospects while boosting their brand.

Young and old alike, male or female, have at one time or another experienced stress, and with the economy not getting any better, more stress is sure to come. This makes stress relievers a great advertiser sure to reach a wide audience.

Promotional stress relievers are among the real buys gifts that can be had for less than a dollar. Valuable and handy, these giveaways are good to have within arm’s reach at home or in the office, when one needs a few minutes to step back and destress. This makes them perfect for health awareness movements.

Promotional stress relievers come in different shapes, sizes, and colors that are sure to get your recipients‘ attention. This makes them versatile giveaways for any business or industry. Some stress-relief items come in brain, foot, tooth, and doctor shapes that make them befitting for clinics, doctors, and hospitals. Others come in fun animal shapes such as bird, parrot, turkey, donkey, cat, dog, and mouse that can be used to build up animal clinics and hospitals or animal-focused nonprofit organizations.

There’s a stress reliever perfect any season. Give out something patriotic for Fourth of July. Some stress relievers come in eagle, star, donkey, and US Capitol shapes and even in flag colors-whimsical designs that are sure to evoke love for country in anyone who gets it. Some other stress relievers can help you celebrate the beginning of sports season. Fitting handouts such as stress relievers in golf, basketball, soccer, tennis, and baseball shapes is sure to bring out the team spirit.

No matter your initiative, there’s a stress reliever that will help you market your brand. And with the wide range of best-deal stress relievers available in the market, it’s hard to go wrong with it. Consider it for your next promotion and get more bang for your buck.

Vanessa Eliosanco is a corporate giveaways expert on Promotional Items in Las Vegas NV and Promotional Products. Read more articles by Vanessa Eliosanco on how you can improve your marketing strategy.

Marketing

Work Out Your ‚Giving Bee‘ Type

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Bees are all giving by nature. They give naturally to maintain the environment of abundance. But each bumblebee actually takes a different role in maintaining the colony as well as the flower garden. So, I thought human beings are the same. We are all naturally giving and caring. But we express our giving in different ways. So, here it is a ‚giving bee‘ chart where you can find your bumblebee type. Watch out for the following bee analysis! The more you share your value as a giving bees, the more we can all do together to make a difference.

Check here for image: http://www.buy1-give1free.com/images/What-type-of-giving-bee-are-you-Global-Giving-Village-sml.jpg

Bumblebee type analysis

1. Change-making bumblebee

A giving bee who likes to see change – who spots every opportunity to do something better and worthwhile. A change-making bee often starts up new interesting projects for others to participate in. A flexible thinker who can collaborate well with others while often taking a leadership role in making change. Many entrepreneurs and creators are this type of giving bumblebee. They are not afraid of creating change.

2. Believing bumblebee

A giving bee who believes in one core philosophy very strongly and inspire others to follow. Rather than changing all the time and being way too flexible, this giving bee attracts people by being solid like a rock and integral to the unshakable belief and vision. Some of the religious leaders as well as politicians are this type of giving bee. Believing bumblebees makes for a great leader who attracts huge numbers of followers. This bee can also be a great follower who strongly supports an existing belief and excites others to come together.

3. Caring and nurturing bumblebee

A giving bumblebee who may not stand out as a strong leader but actually are the biggest heart focused giver. A caring and nurturing bee is selfless in giving and is always first to take the giving action when seeing anyone in trouble. Though this bee seems gentle and caring, the strong desire to give and care for others drives this giving bee to exhibit some astounding giving acts. Many people who dedicate their lives to giving (volunteering, community service etc) are this type of bumblebee. Giving is more natural to them.

4. Supporting and uniting bee

A giving bee who sees the greatest value in uniting and collaborating in effective partnerships. This giving bumblebee is very focused on looking for existing great ideas, mechanisms, philosophies or beliefs to benefit the community. It tends to support what resonates with him/her more often than coming up with a brand new way. A supporting and uniting bee is less attached to own way and has more flexible thinking while being quite strategic about what to support. Rather than taking immediate action emotionally, this bee sees the value in creating the long-term unity. Long-term ‚quiet‘ charity givers and people who take low profile in community giving but stick to the same project for a long time are more often than not this type of bumblebee.

Original article is at: http://www.buy1-give1free.com/index.php/598-What-is-your-giving-bee-type.html

Find out more about how Buy1GIVE1 (BOGO) can transform your business using Cause Marketing.

Marketing

Business Cards As Charming Promotional Strategy

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Business card printing is a reasonably priced medium to get noticed. It is a very small venture but if you can plan it tactfully, you will gain much from this small utility tool. This is a smart promotional strategy to create business card printing. This is the opening step towards your introduction in the market. The primary picture of your business should be beautiful so that your customers and the business associates consider your presence.

Competently created business cards are able to create an optimistic trend in your business by reaching your valued customers. In all probabilities, customers would like to preserve the business cards for future use. This will help your business to develop and you earn an increased monetary benefit. You must think in a constructive way to find simple and stylish ways to get noticed by your customers for the improvement of your business.

A full color customized business card is constantly adored when it is created by a professional designer and printed by a high quality printing company. You should not choose the general templates that are offered by the printing company. Instead, carry on with your own idea and discuss it with the graphic designer for the finest possible manner of getting your novel idea come to reality. It will turn out to be an extraordinary business card when printed by a reputed printing company.

You are at liberty to redefine the notion of business card printing and believe in your own imaginative authority. You will surely be successful in your project of the customized business card printing. There are ample accessories to come up with a remarkable idea for your business card printing.

Take the help of internet and go through various ideas and conceptions and find out the basis of your business card. Create an absolutely different style of a business card. Your customers will be pleased to find a novel kind of business card in their possession.

The effect is long lasting and that will be reflected in your business turnover. Go on spreading the brilliant business cards during fairs, social gatherings, community functions and in all those events where there is a gathering. You will surely find the imaginative business card printing profitable.

Through this article, we try to provide valuable information about full color business cards and its effectiveness. For printing and mailing more business promotional products, you can visit color business cards.

Marketing

7 Bad Things Seo Clients Do

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There are clients SEOs love to have and then there are those other kind. Every SEO has them and very few SEOs can be so selective as to weed out every client that isn’t the „perfect client“ (and those that do generally work only for themselves.)

Being the perfect client may not be attainable, but you can certainly avoid being the bad client nobody wants. Here are seven things bad SEO clients do:

Unreasonable expectations It’s not always the client’s fault when there are unreasonable expectations. Sometimes the SEOs propagate misinformation in order to get the sale. Other times once they get involved in the site things look far different than they originally appeared. It is the responsibility of the client to ensure their expectations are in check with reality, despite any claims of the SEO. This is especially true when it comes to overall expectations vs. monetary investment. There is only so much that can be done with the time and money allotted.

Expectations should be closely guarded with plenty of room for moving the goalpost, depending on the situation. Bad SEO clients expect results outside the bounds of what is likely and refuse to temper those as things change.

Don’t return calls or emails There is nothing worse than an SEO campaign being slowed down or halted by lack of client communication. If your SEO is asking for feedback, there is a reason for it. If they are waiting on you to provide information it’s possible that your campaign will remain at a standstill until they get it. Make it a point to answer all communications from your SEO as quickly as possible. The only person that suffers from holding things up is you!

Clients need to be engaged with the marketing process. Bad SEO clients can often be their own worst enemy and can impair the marketing efforts by not returning calls and emails to the SEO.

Forwarding SEO spam emails Why is it that SEO clients often have trouble with recommendations proposed by their SEO but whenever they get a spam email they forward it asking, „why aren’t you doing this?“ This is the ultimate example of not trusting the SEO. You’re putting your faith in a complete stranger who’s spamming every site they can rather than trusting that your SEO knows what they are doing. If your site can’t be found, did you ever wonder how the spammers found you?

Clients need to be involved in the campaign development process, but bad SEO clients forward every SEO spam email they get. This forces the SEO to take time away from actual SEO work to explain why the email is wrong, why things aren’t as the email says they are, and to defend their work. That’s hours of wasted time.

Overwriting SEO’s work This is a personal pet peeve. SEOs go though a lot of research and effort before making any changes to a client’s site. Whether the changes are a major reworking of a page, or a few minor edits to a title tag, they all have reason and merit. The quickest way to keep an SEO from being successful with your optimization campaign is to overwrite their changes with your own. Fortunately, the CodeMonitor tool will notify the SEOs within 24 hours any time a monitored page changes (we monitor all our client’s optimized pages.) However it’s still up to the client to ensure such overwriting doesn’t happen.

To be successful the SEOs work must remain in tact. Bad SEO client’s don’t take the time to ensure they or their team work only from the live SEOd version of the site.

Argue every recommendation I once had a client that went item by item arguing every recommendation we made. Calls to action? Too lowbrow for his audience. Using keywords? Too pedantic. It’s important for the client to seek to understand the reasoning behind the changes, but you can’t expect the SEO to improve your website’s exposure if you are tying their hands in their efforts. If you don’t agree with what the SEO is doing, give them the rope to hang themselves. Track the results, if conversions drop then undo it. But at least give it a chance to perform.

Clients need to understand the value of what the SEO is doing. Bad SEO clients question every change forcing the SEO to exhaust hours of time explaining and defending every decision.

Try to out SEO the SEO I’m a strong proponent of the client being involved and having an understanding of the overall SEO campaign. However there comes a point where the client has to let the SEO do their job. The SEO was hired because they have a skill set and area of expertise, presumably one the client themselves don’t have. The client can’t assume they know more about SEO than the SEO does and must give the SEO freedom to implement SEO their way.

Working with the SEO with brainstorming and strategy development is a good thing. Bad SEO clients push for every SEO tactic they learn about or supplement their own SEO knowledge into the campaign.

Call/email all the time Communication is essential to a well-oiled optimization machine, but too much of anything is a bad thing. Clients who call the SEO up on a regular bases because they want to talk about this, that or the other, are not doing themselves any favors. Whether they want to talk strategy, success, implementation or whatever, these communications must be done in an orderly fashion. The SEO should not be expected to field regular unwarranted calls from the client that suck up the time they would otherwise be investing in that client’s SEO campaign.

Clients should be interested in their campaign but not at the expense of the campaign itself. Bad SEO clients spend more time talking to the SEO than the SEO has available, preventing them from doing the job they were hired for.

SEOs love to work with good clients. Consequently, good SEO clients get better results than bad SEO clients. Bad SEO clients suck up the SEO’s time, create distractions from the campaign and prevent the SEO from doing the things that get the results the client ultimately wants. Ensuring that you are not a bad SEO client also ensures that the SEO can focus on your success.

Fero Alenc know most of the best SEO tips, because he has been practising SEO for six years. For more information check Fero Alenc’s great SEO tips.

Marketing

Self Storage – An Economical Alternative

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Self storage is a brilliant solution to the troubles people confront while restoring and even moving out of their houses. You can also use self storage when you go abroad for a long trip and want your valuables stored safely and securely. Selling your belongings off before the trip and buying new ones after returning would be a needless waste of money.

Then there are items like garden furniture, which take up a lot of space without being of much use because of their utility only for a limited period of the year, and they can be a source of annoyance for any house owner. You can either take such items on lease for short periods or purchase and store them safely in a self storage unit. The second alternative turns out to be much cheaper.

Restoration of a house is needed before any attempts are made to put it on the market, because a well maintained house forms a positive impression in the minds of prospective buyers. You can’t renovate your house properly if you don’t store the big items in self storage, and poor restoration will only fetch a low price for your house.

If you are shifting to a new house too, then self storage is a good option as all the hassle of packing, storing and unpacking your items will be taken care of by the self storage service. Obviously you can sell existing items and then purchase new ones after you move, but that will be a huge waste of money.

Size of the items is not an issue when it comes to self storage and this is one of its most important benefits. Storage units come in various sizes to meet the customers‘ need, and anything from small souvenirs to furniture can find its own place. With modern self storage, there are no problems with safety either as they have state of the art alarms and cameras to monitor the belongings of their patrons.

Learn more about the best Warehouse facilities and find a good Storage space where the security of your important items is guaranteed.

Marketing

Picking The Best CPA Marketing Offers To Suit Your Affiliate Business

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For an affiliate just looking into Cost Per Action (CPA) marketing, the range of various offer types can be perplexing it might seem daunting at first to attempt and figure out what all the diverse offers are all about.

More or less common types of CPA offers you will find in nearly any CPA network’s collection are known as zip submit or email submit offers these are usually free trials.

Let’s start with free-trial offers, because they are so in style among both advertisers and the marketers who market them. The basis is straightforward: These free trial offers are often completely free to the customer, apart from for a small fee (as tiny as $1.95 or so) for shipping and handling. The customer obtains a product they are interested in for an incredibly low price, and the advertiser gets a beneficial lead.

As an affiliate, you might be thinking to yourself how this could possibly be an advantage to you. Even despite the fact that the offer is totally free except for the shipping and handling outlay, or nearly free, online companies are often more than willing to pay decent commissions (as much as $20-$100 per lead). The reason is that a lot of these free trial offers are required continuity programs and by agreeing to the free trial offer, the client is agreeing to pay for extra deliveries of the product or service when the free trial is finished, frequently through a monthly auto-shipment program.

Your only concern is sending the lead keeping the customer is up to the vendor. That means that you pick up a decent commission on an offer that is straightforward to convert, and all you have to do is get the consumer to the online businesses home page. Affiliate marketers have made Free Trail offers popular for this very reason.

Another very widespread form of CPA offer is what is called zip submit. All a visitor has to do in order for you to get compensated is enter their zip code. You can be sure that the company running the promotion has a way to earn money from the consumer on the back end, but you as the CPA marketer get paid just for the clients zip code. These offers convert enormously well, while they are by and large low-paying you might earn as little as 75 cents to $1 for a zip submit, but if you are able push a lot of traffic to them even small change can add up to big money.

An added comparable sort of offer is an e-mail submit. You have perhaps heard many web marketers state that the money is in the list, but getting a list of pre-qualified buyers can be hard, and so vendors are enthusiastic to pay a lot of money for the fitting e-mail addresses. That’s where you come in: All the site visitor needs to do is type in their e-mail address and you get paid. Like with the CPA program zip-submit, the payouts can be slightly low, but you can make up for that in large traffic turnover.

Before you commence any internet business, make sure you read Ron Cripps excellent articles on affiliate marketing and building a profitable internet business. Free reports and software downloads available.

Marketing

Why Affiliate Marketing Has Grown In Popularity

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Affiliate marketing is one of the driving forces behind online selling. In theory, it permits for diverse parties on the World Wide Web to earn a living from it in certain ways. Also, it encourages more individuals to get caught up in the world of e-commerce, because commencing and managing a business centered on affiliate marketing isn’t necessarily expensive to do; nonetheless, doing it will need a considerable investment of time and/or money.

Even as this form of marketing program can aid the end consumer, the query is whether or not it in truth does. The judge is still out on this one and actually will be for some time. The sizable problem is that it does benefit the consumer, although only in some circumstances. In other situations the consumer is essentially hurt, in nevertheless only a small way.

However the thing that affiliate marketing does is consent to third party websites to work as middlemen involving another businesses product or service and its prospective customers. They do this by marketing on behalf of that company’s product by directly or indirectly promoting it on their own affiliate site. In trade they pick up a payment or flat fee for any transaction made. On occasion they can even be rewarded even when no transaction is complete.

Foremost let’s look at how this benefits the consumer. It does subsequently by effectively giving more ways for folks to see products and services that are pertinent to their wishes and desires. If they visit a website to acquire facts on a particular topic for case in point, that website might put forward a book they were up to that time unaware of. That person can then stop at the web site where the book is being presented for purchase and choose to acquire it.

In that example the consumer was helped. Initially there was a problem, which was the call for for information. They search for a topic and went to a website for information and along with it they purchased a book to aid them even more.

An additional example would be when a individual visiting a website because they wanted to use the site’s service. The service may be a forum, a social network, a site for gambling, or pretty much anything else. They will then be offered links to products connected with that service. In the gambling example they may likely observe links to poker accessories that they can order online. As you can see, this may simply be viewed as a help as it draws the e-commerce world closer together.

The bad side to this nonetheless is that there is so much cash available to be earned from affiliate marketing, that it’s becoming an completely inundated field. As a result this means thousands or even millions of web sites are fighting for visitors solely in hopes of enticing those visitors to click on a link that will make the web page money.

The consequence is that it can essentially be more difficult for site visitors to locate what they are in actual fact web browsing for since their internet queries are being guided towards pages that don’t in fact suggest any advantages of their own. The people wanting information, as in the first case in point, won’t find it as fast because so many pages aren’t rightly a quality source for information at all.

Does this downside weight heavier than the upside for consumers? Opinions will differ. Which approach will things go ahead in the future? Only time can tell.

Before you start any online business, make sure you read Ron Cripps excellent reports on affiliate marketing and building a viable online business. Free reports and software downloads available.

MLM

Do Most People Fail in MLM? – MLM Business Success

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In order to reach MLM Business Success, you have to see all the odds that are stacked against you. There are several obstacles you will have to overcome along the way, and hitting them head-on will be the key to your success.

Understanding an MLM business means understanding the type of statistics that are out there. Ones that will let you know what you have ahead of you, and what to expect. Knowing this ahead of time will give you a better opportunity at MLM Business Success.

Keep the Worrying Away – One thing you will often hear in the MLM world is you will get through tons of NOs before hearing a yes. Granted, it doesn’t always work this way, but most of the time it does. Unfortunately when your goals aren’t met you can definitely get down on things. Then again, if you’re able to understand what all successful people do, you will learn not to fear failure. If you remember that every failure is a step forward, things will run a lot smoother.

Think of it this way, each time something doesn’t work you just learned something. You figured out that it doesn’t work and using this option won’t happen again. It saves you time, because now you can focus on other methods to be successful. In the end it’s just a valuable experience.

Actually, this is a good life lesson, as well. The people who learn to look at the glass as half full have a distinct advantage over those who are pessimists. But for your MLM business success, this knowledge is critical. It’s what will make the difference between ultimate success and giving up too soon.

Achieving MLM Business Success

The statistics for MLM businesses can be rather daunting. After three months of starting an MLM business, only 5 percent of network marketers are still working their business. A whopping 95 percent leave right away and totally give up. Of the 5 percent that stick around, only a small percentage will actually succeed. But the ones that do will succeed because they’ve discovered the techniques that work for them-as well as the ones that do not-and they’ve learned to use their failures as the key to their success.

The MLM business model has been in existence for a number of years. During that time, the ones that have enjoyed tremendous MLM business success have learned the secrets to success. Almost all of them had plenty of failures along the way. But ultimately, those successful MLMers learned the right things to do to achieve success-and they learned many of those tips from other MLM business people who were also success stories.

There are some great books out there written by powerful motivators like Zig Ziglar, Jack Canfield, and Earl Nightingale. These can provide some good ideas and lots of motivation. However, it is also vitally important to learn from other people who have already personally experienced MLM business success because they can provide you with specific, practical insight on what works.

Overcoming your fear of failure is the very first step to success. So don’t fear it. Rather, track those failures and what you learn from each experience. And in the end, you’ll be able to see how those failures became stepping stones to your success!

If You Want To Build a Successful MLM Business, Take Action Now. Be a Leader and Start Making Some Decisions Now. Visit My Blog and Get Your MLM Business Success Tips and Training. It Will Change The Way You Are Doing Business Online!