Marketing strategies of Facebook offers the opportunity of having instant access to an unlimited pool of customers. As a social network, the nature of Facebook means that you need to perform a bit of a paradigm shift if you plan to be successful. A social network is not an online marketplace, it is a social environment.
People log on to Facebook to connect with friends and family; not to buy stuff. (Well, not primarily.) If people do decide to buy stuff from Facebook, it’s because they are really interested in a product. However, unlike an online marketplace like eBay, a person does not have a buying mindset when on Facebook.
A more conventional method of marketing usually includes trying to make the hard sell to people. This is like using a megaphone to try to brass-knuckle potential customers into purchasing something from your store. This type of marketing spells diaster on Facebook. To be successful on a social network you need to build relationships with your customers. Social networking is about being social and building lasting relationships with your customers so that they return to your page over and over.
It’s best to create a page where Facebook users who are interested in your products and services can visit and enjoy dialog about what your business has to offer. So make sure your Facebook page does more than advertise your brand, you need to interact with those who subscribe to your page.
Alternatively, you can create a „general interest“ Facebook page that easily attracts lots of people – not because of your brand (not outright), but because of the general topic of your Facebook page.
Should your Facebook page become a viral hit due to the number of fans and the topics that are discussed, you will easily be able to make very successful soft sells. Be sure to make this a good experience for your customers as many will return to you if they need your products or services again if their first experience was a good one.
Search engines will notice if your Facebook page is active and your fan base is steadily growing. All the activity on your page will begin to have positive effects on the ranking of your website since you have of course, linked your social networking page to your main website.
Facebook marketing actually encompasses a lot of activities as you can see from the many benefits covered in this article. You are able to achieve anything you work at be it selling something, strengthening an existing business or doing research before you start product development. Marketing with Facebook offers you a venue where interaction with the market you serve is easy and stress-free.
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