Whether you are a marketing executive of a corporation or a small business owner, you need to learn how to do proper brochure marketing. This is because brochures still remain to be one of the most effective, and also cheaper, marketing tools any business should have.

But what really makes a brochure such an important part of a marketer’s arsenal? For starters, it is a great way to establish the credibility of your company. Because just about anyone can have a pile of business cards printed, as they are really cheap and does not require much effort. Compare that to a brochure, especially one that was made by a brochure printing Melbourne service.

The second thing that you should know is that a brochure can always be read by your customers whenever they feel like reading it. They do not have to read it just immediately after you handed it to them. They can wait till they are in the bus, back at home or in the office before they pick it up again and read it more thoroughly. This is a great thing for you because it simply means they will be more concentrated in reading your marketing message.

So here are the 5 powerful brochure marketing tips that you should always keep in mind.

1. Think of the questions your customers would be asking you.

Your brochure should provide the answers to the common questions that a customer would normally ask about your products or services. Because that is what your marketing literature is meant to provide: information. If you can, include all the information your customers would need in that brochures so that they would easily make a decision whether to purchase your product or to visit your shop. In short, try your best to think like your customer.

2. Make good use of your headlines and subheadings.

In most instances, people would just skim through your material. That is why among the brochure design ideas that you should follow is to make your headlines and subheadings as informative as possible. This way your customers will easily get your marketing message even if they are just reading the subheadings and only a sentence or two of each paragraph. You are then simply making full use of your space.

3. Create an attention grabbing cover.

This means your brochure’s cover should not consist of a large image of your business logo. Instead try to think of a catchy phrase or title. Also, you can use an interesting photo or graphic image, anything that would get your customer’s attention and make them want to open it and read more. A good printing Melbourne company should be able to provide you with professional advice on this one.

4. Use simple and straight forward sentences.

Avoid using any jargon and as much as possible, always get straight to the point. Your customers would not appreciate any circumlocution and with all probability, your brochure would be quickly found in the trash bin if you do such a thing.

5. Aim for your brochure to be a keeper.

The best thing that could happen for your brochure is if it gets passed on from one person to another. What this means is that you have made an interesting and informative brochure that people are recommending it to their friends. It is just like word of mouth marketing at its best. And truly the result of a great brochure marketing done right.

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