Schlagwort-Archive: banner printing

Marketing

Types of vinyl banners

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Vinyl banners can be used for a vast number of different purposes, from marking the grand opening of a new store or venue to advertising new products at trade shows or public exhibitions. They are mainly used as marketing tools.

It can be useful to know a little more about how vinyl banners are made, especially if your company is planning to use them as part of an advertising or marketing campaign. There are a few different types of vinyl banners to choose from, and each is produced in a slightly different way.

One of the most popular and widely used methods to create advertising banners is digital printing. This technique can be used to produce high quality banners, and in large numbers too. This is why they are so popular.

Digitally printed banners are made using either aqueous (water based), UV curable or solvent based inkjet inks. Due to the durable pigments many of these types of inks contain, the banners they are used to create are generally quite weather-proof. This means that the printed banners can withstand both rain and prolonged exposure to UV light without fading or deteriorating in quality.

What’s more, you can use digital printing to create vinyl banners in very large sizes. It is necessary, however, to use grand format inkjet printers or a device which uses a computer-controlled airbrush to apply the ink to the banner.

Screen printing is also used to create printed banners. Using screens, which contain imaged stencils, the ink can be passed through onto the material beneath. You can print in many different coloured inks using this method.

The final two techniques sometimes used to create printed banners are hand-painting and vinyl lettering. This latter technique involves using a computer-driven vinyl cutter and individual pieces or sections of self-adhesive vinyl to create the design on the banner.

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Marketing

Executive Gifts “ Showing Clients How Much They Are Valued With Elegant Tokens

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It is significant to let your clients and partners know their value in your business. You have to convince these people or at least be in their good graces. A smooth and fair dealing is the best way to do that. And to represent your good working relationship, give them executive gifts.

Executive gifts are those extra special presents that firms present to their clients, partners, and stockholders. They cost definitely a lot more than mass-produced promotional products like free pens, potholders, fridge magnets, and notepads for customers.

The difference between executive gifts and promotional gifts, aside from the cost, is their intended use. The former aims to reinforce the company’s relationship with its fundamental participants, letting them know that their role in the company’s success is greatly appreciated. Promo gifts, meanwhile, advertise the company label and entice consumers to purchase their products. As its name suggests, promo gifts are intended for promotion and marketing of the business.

If a free ballpoint pen for every purchase of a notebook may work for the buyers of a company that produces notebooks, it will be completely tasteless to present to the same business‘ associates and partners. A more acceptable token perhaps is a personalized Cross fountain pen or anything that has more value, such as crystalware, cufflinks, and wine accessories for their spirit enthusiast clients. Other gifts that are also viewed as appropriate for executives include leather products and high grade stone creations.

Executive gifts also function as the company’s top grade branding as they normally bear the company logo. Clients incline to link a business with the presents it gives them. They will view the company as insignificant if the gift is immaterial as well.

A company’s key players are naturally used to choice and high grade items. They not only deserve it, they also expect it. To give them something of lesser value is tantamount to disregarding their lifestyle and preference. The clients may not just use or pay attention to the gift, but they may also consider it as an insult to their character.

How a company gives can reflect its own image. Add some value into the gifts for your key players as they reflect how you value your partnership also. Invest in tasteful executive gifts for your affiliates to strengthen the company’s elite status.

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Marketing

Build Your Staff Loyalty – Give The An Unexpected Gift

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Knowledge about corporate gifts is relatively lesser than that of personal gifts, which are given to friends and families by individuals. These gifts, unlike personal gifts, are given to customers or people working in your organization to convey thankfulness for their association or service.

These gifts are costly objects and they normally do not have any role to play in promoting the offerings of the organization, which means that they do not have any reference to the company. However, at times organizations also give employees and potential clients promotional items such as USB drives, pens, key-chains and office utility items that are marked with the company logo.

Corporate gifts should be chosen keeping in mind the needs and desires of the person for whom it is being purchased for. Corporate gifts should always be chosen with the receiver in mind. There’s no point giving a gift – especially a corporate gift – to someone who will not treasure what we have gifted. We should be looking to create a ‚WOW‘ wherever possible.

In order to strengthen and promote a good relationship with a customer or an employee of the organization, it is important to remember that the perceived value of the corporate gift is critical. However, gifting is at times regulated by the law, so a quick check with your legal department is recommended.

It is advisable to plan corporate gift-giving beforehand by setting a budget, planning the number of gifts to purchase, and hunting for bulk deals with retailers. The planning part is more significant with respect to employee gifts, even more so if your company is a mid-sized or large entity. It is important to ensure that there are enough gifts to express your appreciation to every worthy employee.

Offering corporate gifts to customers and staff helps in strengthening the professional relationships, and it is a smart business practice to adopt. To sum up, the pass time of gifting gifts to your staff and clients is a great option for building and growing stronger relationships. Everyone always loves a gift.

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Marketing

Vendors Choosing Roll Up Stand For Booth Displays

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Trade shows, state and county fairs, home shows and other exhibit heavy venues have long attracted consumers who wish to see as many options as possible. The vendors that set up these shows must move their booths from venue to venue. The difficulty involved in making sure that their booth, trade show displays and roll up stand are both portable and attractive can be intimidating. This can lead many to think creatively about their booth and displays.

Most consumers first see the banner and displays before noticing the product. A vendor must be sure that both his Banner stand and display stands help make that first impression a good one. The stands can help the vendor present his banner in the best way possible. A vendor must try to attract consumers to their booths and the proper use of both banner and display stands can help accomplish that goal.

Roll up stands have become a popular way to display banners at many of these exhibitions. The ease of use and portability become important qualifications for someone who must remove their banner and displays every week or so. Other displays must also be portable, and the easier to move the better. Of course, in addition to portability, all of the presentation materials must be structurally sound to avoid injury to the vendor and the consumers.

Before the consumers arrive it is very important to look over your booth. Because it likely there will be other exhibitors selling similar products in any show, you must display your booth to call the consumers attention first. A vendor should try to look at their booth set up from a consumers point of view and make adjustments based on that perspective.

Because no two exhibit halls will be the same, a vendor must insure that his displays are constructed to be placed in a variety of ways. Displays and banners may be able to make a wall, giving the illusion of a commercial business space. Maybe the area is smaller than others and displays must be able to be placed higher or lower in your assigned area. Attracting the eye of the consumer will be easier with a mobile system that allows you to place your displays to best advantage.

Many exhibitors take both their displays and booths from venue to venue. Some however, who may be just starting out, or who may have no wish to move a booth, may take advantage of the venue offering display booth rental. This may help with initial investment costs, and can help reduce that amount of materials that must be moved after the show. However, exhibitors should be aware that many vendor owned booths are designed to be part of their display and help attract consumers. Any vendor should arrange their display as attractively as possible to help minimize that possible advantage.

Exhibitors should also be aware that many of the rentals may be an advantage when it comes to setting up your display. Unlike vendor booths, these booths are not transported any long distance and may be a nicer display area. They may also be a bigger area, and may be designed to help in the placement of displays. This can give you more space and the options to design your booth to be as attractive as possible. Your goods and displays may be displayed to an advantage which you should take try to benefit from.

Because consumers will be blasted with visual and auditory signals as they enter the exhibits it is important for you to put your best foot forward. Displays should be presented in the most attractive ways possible. Various types of presentations and Trade Show Banners can help you in your quest for both more consumers and for portability. It is up to each exhibitor to decide for themselves which options they will choose to make their business a success.

Experts in manufacturing custom display booth rental and roll up stand.

Marketing

5 Steps to Great Banner Design

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What you can put on vinyl banners has changed greatly now that you have access to digital banner printing. Gone are the days of text only phrases. If you can envision it, it can be printed on a banner.

There are five elements that go into creating a great vinyl banner.

1.Material

2.Size

3.Fonts

4.Contrast

5.Images

Part 1 — Material

There are three categories of banner material; lightweight, standard and heavyweight. Lightweight material is normally around 10 ounces in weight and are preferred for indoor use. This type of banner is great for parties and one-time events. A lightweight banner will not last outdoors for any length of time.

The best option for outdoor use is the 13 ounce banner. This is also a great option for long term indoor use as well. The standard weight is great is you are doing annual sales and want to reuse a banner over many years. If properly stored, it will last a long time.

Heavyweight banner is 17 ounce and above. This is really only needed for extreme outdoor conditions and is generally not need for any other purpose. Be wary of a banner printer pushing this weight on you for a normal banner application.

Part 2 — Material Size

Larger is not always the best option when sizing a banner. You need to keep the size in scale with where you are installing it. Everyone has seen a really small banner mounted on the side of a large wall. That banner is not readable except if you are standing right in front of it. The opposite is just as bad. You want your banner to stand out from the background, not blend into it.

A good rule to go by is that you sould use 1″ of letter height for every 10′ of viewing distance. For example, if your banner is going to be seen from around 100′, then you need letter of no less than 10 inches. You should also look to have about the same amount of white space around each line to make it readable.

Part 3 — Characters

The character set you employ in your design is just about the most important choice you can make. You need something readable and one that stay consistent with your groups brand. Using all caps can add a striking design element, but be careful. All caps with a script font are a disaster no matter what you do. If adding all caps is important to you, be sure to look for one that is clean lined as it will work much better for you.

Part 4 — Contrast

You need to be aware of two color contrasts. The first is the contrast between your fonts and the background of the banner and the second is the contrast of the banner and its background.

green on white white on green red on white white on red

These are really good color combinations to use for your fonts/background colors. You want your words to pop off the page and draw the attention of the reader. Using the right combinations of colors can do just that.

A second area of concern is the contrast between the banners and its background. What is the point of having a green banner if it is displayed against a grassy field. The object is to grab your viewers attention, not to play hide n seek with them.

Part 5 — Images

Images are what set modern banner printing apart from the days of old. The ability to digitally print the banner has given your designer the freedom to use a wide variety of web 2.0 style clipart and graphics and should guarantee you and original banner design. Of note: If you intend to supply your own digital files, make sure the bitmaps images have sufficient pixels to scale up to the size you plan to print.

Conclusion

It really is simple for a professional banner printing firm to design you a great looking product. Now that you know what to look for, you can more clearly articulate exactly what you want in a banner.

Michael Pingree is the creator of Salem, Oregon-based oregonbannerprinting.com , an web source for custom full color vinyl banners and banner displays. Using the company’s web-based technology, you can design and purchase affordable banners web quickly and easily, 24/7, from anywhere in the United States. Check out our banner display prices

Marketing

Beware of the Cheap Banner, it Might Just Be Cheap

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Who hasn’t seen ads online for really cheap banners. Ads touting 4’X8′ banners as low as $50-60. Sounds like a great deal, but there has to be a catch? Before you buy, take a hard look at the details of those banners…

What it’s made of

Let’s look at what material is being used. Any banner that is to be used outdoors must be made of vinyl scrim if you want it to last more than a few hours. Anyone who is using any type of paper material for outdoors is just ripping you off.

Vinyl weight

This will be the one spec that might be hard to figure out. Chances are that if the advertisement doesn’t specify what the banner weight is, they have something to hide.

Never buy any banner for outdoors that is less than 13 ounces. Experience has shown that this is the minimum weight banner for long lasting outdoor use. You can probably move up to 13 ounces for an additional cost.

Banner hemming

Finishing the banner with a hem is very important. By folding under an inch of material and securing it by either sewing, welding or using banner tape, you get a banner that is significantly stronger and more durable. My preference is banner tape since it causes no damage to the graphic.

Many printers like sewing as it is very fast to do, but it has several drawbacks in my opinion. The primary one is that sewing makes the edges pucker, which can distort the image on the banner.

A sewing machine can cause some marring of the image due to the claw tooth foot that moves the banner into the machine. This will cause marring of the image you are paying good money for. If your cheap banner doesn’t include hemming, expect to pay about $1 per linear foot, or slightly more than $20 for a 4×8 banner.

Banner finishing: Grommets

This is a simple one…everyone needs some way to hang the banners that they buy don’t they? Grommets are super cheap, about $0.10 each, and should be included in the price. You should have one in each corner and then one every two/three feet along all four sides. Those shops that charge extra usually bill you $1.00 for each grommet. That is $12.00 for a 4’x8′ banner.

In conclusion

Vinyl banners are a super tool to promote your business or events. Banners offer the best return-on-investment of all advertising. Be careful when you see those ads for cheap banners, that might be just what you get.

Looking to find the best deal on Oregon Banner Printing, then visit oregonbannerprinting.com to find the best advice on banner printing for you.

Marketing

Screen Printing And Its Impact On Corporate Gift Giving

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Screen printing is one of the initial methods used in printing process. In this process, the ink or any other printing medium is passed through a screen or ‚mesh‘ that has been fixed on a frame, and a stencil has been applied to it. The image that needs to be imprinted is determined from the stencil openings. For the different colors, different screens are prepared and the process is repeated.

A stencil method of printmaking that imposes a design on the screen of silk surface, the ink is forced onto the printing surface through the mesh and the blank areas are covered with an impermeable substance is called silk-screen printing or serigraphy.

Screen painting is the technique developed by the Chinese almost 2000 years back and the screen was made of human hair stretched across a wooden frame. The Japanese developed it further by using the woven silk as mesh and lacquers as stencils. Europe adopted this technique much later as it involved silk which was not available in the Europe.

The rotary machine was patented by Michael Vasilantone in 1960 in the United States to print logos and team information on the bowling garments. It was licensed by different manufacturers to produce screen- prints on the garments like t-shirts, and hats. The screen printing on the garments has become so popular that it accounts for almost half of the screen printing activity going on in the country.

The printing on the canvas with the help of the screen-printing also became popular with the artists. Warhol, Robert Rauschenberg and many other artists have made use of screen-printing on the canvas. The commercial as well as the fine arts industry is using this screen printing industry to increase their profits and they use it to make prints on the CD and DVD covers, t-shirts, hats and also on the metals and many more things.

Screen printing is used extensively in the printing industry to mass create so many items specifically tshirts. It is excellent for both short and long-run printing. For large volumes the process can be set up on a printing drum but for small runs a simple manual setup can be used.

Large and small corporate give gifts to their employees and clients in appreciation of their work and also to motivate the employees to perform better. The Corporate gifts are usually screen printed with the company logo and some motivational sentiments. The corporate gifts are given at the time of holidays like Christmas and New Year. There are many different types of corporate gifts like t-shirts, bags, glasses and like. The screen printed t-shirts are also given to the employees during the annual events of the corporate.

Discover how Corporate Gifts can enhance your marketing today. Visit us to get some great Corporate Giftideas.

Marketing

Screen Printing

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Screen printing is a printing process that makes use of a woven mesh to hold an ink-blocking stencil. The attached stencil outlines the open areas of the mesh that transfer ink in the form of a sharp-edged image on the surface that is to be printed and this surface is called substrate. On the screen stencil, a squeegee or roller moves and pumps the ink on the open areas that are to be printed with that particular color.

A stencil method of printmaking that imposes a design on the screen of silk surface, the ink is forced onto the printing surface through the mesh and the blank areas are covered with an impermeable substance is called silk-screen printing or serigraphy.

During the reign of Song dynasty in China, the screen printing appeared in the recognizable form. Japan and other Asian countries started using this printing method and advanced it further by using this in conjunction with paints and block printing. Asia introduced screen painting to the Western Europe in the late 1700s but screen painting was not used widely in the Europe due to unavailability of silk mesh here and it started gaining wider acceptance when silk mesh on trade with Asia became easily available and also, other mediums that could be used were developed.

The rotary machine was patented by Michael Vasilantone in 1960 in the United States to print logos and team information on the bowling garments. It was licensed by different manufacturers to produce screen- prints on the garments like t-shirts, and hats. The screen printing on the garments has become so popular that it accounts for almost half of the screen printing activity going on in the country.

The screen printing business flourished and became a profitable industry. It was adopted by the artists to express and they used it to duplicate their works and they have been using it before 1900s. Currently, it is popular both in the commercial printing and fine arts industry. It is commonly used print images on the T-shirts, CDs, DVDs, hats, glass, ceramics, polyethylene, paper, polypropylene, wood and metals.

Currently, graphic screen printing is used in creation of mass or large batch production graphics such as posters or display stands. The screen printing is more suitable for printing on non-porous surfaces like ceramics and metals, curved surfaces like bottles and cups and also for short print runs.

Large and small corporate give gifts to their employees and clients in appreciation of their work and also to motivate the employees to perform better. The Corporate gifts are usually screen printed with the company logo and some motivational sentiments. The corporate gifts are given at the time of holidays like Christmas and New Year. There are many different types of corporate gifts like t-shirts, bags, glasses and like. The screen printed t-shirts are also given to the employees during the annual events of the corporate.

Find out more on how Banner Printing is done and check out other printed items being use as Corporate Gifts.