If you’re a business owner, chances are, you have come across this web-based marketing strategy called email marketing. If you have but chose not to act on it, then you’re in a brink of risking your business into extinction.

One of the significant contributions of the internet is this set of web-based strategies called as internet marketing. These include article marketing, social media marketing, PPC, SEM/SEO, and email marketing. The latter is perhaps one of the most popular internet marketing strategies.

Many internet marketers particularly newbies think that the moment they get into email marketing, their web traffic would immediately skyrocket. They didn’t know that it takes more than just subscribing to an email marketing software to do this. There’s no definite formula on how to succeed in email marketing but there are sure ways to fail at it. Here are some of the causes of email marketing failure:

1. Absence of message customization

If you want to waste your time and money in sending email campaigns, then you have to send irrelevant messages to your contacts. Do this and you’re sure to have your emails ignored or worse deleted immediately by your clients and prospects.

2. Broken links

If you want more of your products or services to be sold, then you have to make sure that all links in your campaigns are working well. Broken links will definitely shun your customers away.

3. Not tracking of campaigns

By not tracking your campaigns, you wouldn’t be aware of the things that you need to improve. Most email marketing software these days come with a campaign tracking feature so if you subscribe to the services of this kind of email marketing features, then you don’t have to worry about it.

4. Poorly written copy

A poorly written content is as good as having no campaigns at all. So please, before you hit the ’send‘ button, make sure you have proofread your message.

5. Becoming a spammer

Spamming won’t do you good. It would only destroy your reputation as an entrepreneur and put your business in cold water. Thus, learn to comply with internet laws such as the CAN-SPAM act.

If you’re looking for a reliable email marketing software, then you better check out Media autoresponder today. It’s Steven Porter’s version of the software. Learn how to install it by reading the media autoresponder software installation page.

Realizing the benefits of the internet, you’ve finally decided to place your products and services online. However, you’ve realized that making this decision alone isn’t enough. You have to find means to make your goal of reaching a wider audience minus the hefty costs happen. There are actually so many means to achieve it and one of which is email marketing.

Email marketing is one of the most popular internet marketing strategies these days. Unlike traditional marketing, it can reach thousands of clients and prospects alike immediately. It also doesn’t cost that much and doesn’t require a lot of effort. It is often used by web entrepreneurs to update clients with the company’s products and services and to send invitations and special product offers.

Those who have just decided to bring their services online and make use of email marketing to get in touch with their customers may feel overwhelmed with the process and even feel intimidated with it. If you’re among these people then you don’t have to fret as email marketing is easy as long as you learn the basics. To help you get started, here are some tips that you can apply:

1. Get your site a domain and have it hosted

Before you get your hands busy with email marketing, it’s worth investing time and money on having your own domain and having your website hosted. Getting a domain will give your site a more professional feel. Plus, with web hosting, you can have better site management. You simply just have to make sure that you’re getting your domain and having your site hosted from reputable companies.

2. Invest on a good email marketing software

An email marketing software will make it easier for you to send out those emails to your clients. Most of the email marketing software nowadays are equipped with features that allow you to keep track of your campaigns. Choose a software that suits your marketing needs. There are so many that you can choose from especially that now, email marketing has become a booming industry.

3. Come up with a good copy

You don’t have to do all the tasks yourself. If you think you don’t have the luxury of time to create the copy on your own, then you can assign someone do it for you while you do majority of the marketing tasks. Make sure that you proofread your copy before sending it to your clients. Check for the presence of grammatical errors, misspelled words, and typos. Also, ensure that your copy is relevant to the product or service that you’re offering and make sure that they are straight to the point.

4. Make a catchy subject line

Urge your clients to open and read your message by coming up with a relevant yet interesting subject line. Avoid those boring, typical lines that would land your email in the trash folder.

5. Comply with internet laws

Certain laws are made to protect web users from scams and false advertising. One of these laws is the Can-Spam Act. Make sure that when doing email marketing, you steer away from false advertising and provide customers with the option to opt-out.

An email marketing software need not to be expensive. Visit media autoresponder today and check out how it can benefit your business. Installation instructions can be found in the media autoresponder software installation page.