Many success stories tell of how people are making money without websites by doing effective article marketing. But what such hopeful marketers do not realize is that they can make a lot more money online if they built up their own online assets.

So lets talk about what online marketing assets you have. Do you know what they are? Can you identify them? If not, it is time to learn what they are and how to build them.

Your subscriber list is one of your online marketing assets. The websites that you own and control are your primary online assets. You decide what to put there and how to use them. That establishes a measure of credibility and professionalism that you will need to get branded in a niche market.

When you have built your website on your domain, you have created an online asset. These assets increase in value when you begin to build links to them. That is the purpose of link building.

Your search engine ranking is another valuable online asset. This means you are able to obtain free traffic to a genuine website that can earn income.

Focusing on making money first, then building a business second, is one of the biggest online marketing mistakes. You need to create an infrastructure that builds such assets up continually by using an automated link building site in order to get genuine success like you often see on the sales pages.

If you don’t think about your Internet marketing career as a business then you won’t achieve your goals for a full-time work-at-home income. You won’t see too many Internet marketing gurus or experts that don’t have websites, domain names and subscriber lists.

Those who put in the hard work to establish themselves, as experts will attain success, as successful Internet marketers are well aware of. True success comes from hard work and becoming good at only one thing, then proving it to others. If you automate list building and use link building to build that automation up to a level that is paying for itself, then you have a real business. My friend, that is when you have substantial online assets!

Daniel McGonagle’s videos are a great way to start learning how to build your infrastructure. See his Internet marketing guide .