Schlagwort-Archive: Arena Football

Marketing

Arena Football Returns To US Airwaves

Schreibe einen Kommentar

Though it enjoyed solid fan support and was popular among sports betting enthusiasts, arena football fell off the map with the demise of the Arena Football League. The AFL suspended play under the weight of a poor business model in 2009 and later pulled the plug altogether. Since then, a new league has announced plans to take its place. Arena Football One (AF1 for short) will begin play in April and on Thursday secured a TV contract to broadcast games on the NFL Network in the United States. The TV deal should help the new arena football entrant to get off to a successful start as they attempt to revive the sport.

Superficially, there are many similarities between the defunct Arena Football League and the upstart AF1 circuit. Several former AFL franchises have joined the new league, with several others having previously played in the AFL’s developmental ‚minor league‘ known as Arena Football 2. The new league’s organizers are hoping that the similarities remain superficial, and have taken great pains to avoid many of the high salaries and dimwitted business decisions that doomed their predecessors. They’ve also learned from a crucial error of the AFL and will coordinate promotion and publicity of all teams as well as the league as a whole at the corporate level. Ultimately, they’ve realized that the product wasn’t the problem; management doomed the original AFL.

The original Arena Football League also made the mistake that many growing companies make in trying to grow too big too fast. Though the league prospered for years by keeping a tight rein on player salaries and team budgets, in the past few years there had been a drastic upward spiral in the cost of player contracts. A division between old line owners dedicated to fiscal responsibility and deep pocketed newcomers (including 80’s rock idol Jon Bon Jovi) anxious to spend as much as they wanted further exacerbated a business model that became more and more unsustainable. They lost touch with their average fan, a fact evidenced by downright bizarre choices in halftime entertaining including poetry readings, figure skating exhibitions and wombat racing.

The AF1 deal with the NFL Network is for one year, with a network option for a second year. The NFL Network will air a ‚game of the week‘ every Friday night beginning in April. In addition to providing a good broadcast outlet for the fledgling league it also provides some much needed off season programming to the NFL’s 24/7 cable network.

Though Arena Football 1 is the largest and best known arena football league, there are actually two other leagues that will begin playing in the coming months. While most are focusing on smaller markets than AF1, the American Indoor Football Association (AIFA) and the Indoor Football League ( IFL) are also in the mix. Eventually, the AF1 will prevail as the top level arena football league with the other two circuits serving as minor league developmental partners.

Ross Everett is a widely published freelance writer and highly respected authority on NFL football betting. His writing has appeared on a variety of sports sites including sportsbooks and online sportsbook directory sites. He lives in Las Vegas with three Jack Russell Terriers and an emu. He is currently working on an autobiography of former interior secretary James Watt.

Marketing

The Arena Football League Reaches The End Of The Line

Schreibe einen Kommentar

After canceling their 2009 season, the Arena Football League has shut down entirely and appears headed for bankruptcy. Earlier this week, the league office released a short statement indicated that it had ceased operations because owners were „unable to reach any consensus on restructuring the league over the past eight months.“ The leagues statement continued that there are no other viable options available to the league right now.“

Even before the decision was made to cancel the 2009 season this past December, it had been a tumultuous off-season for the Arena Football League. It began with the resignation of long time AFL commissioner David Baker just two days before the Arena Bowl championship game. Though Baker put a positive spin on his resignation saying that he felt it was time, the timing was curious. Imagine the symbolic weight of the gesture were David Stern to resign right before the NBA finals, or Roger Goodell to step down before the Superbowl“even though Baker insisted that it the decision was strictly for personal reasons it doesnt exactly send a positive signal about the stability of the league.

In October, the owner of the New Orleans VooDoo announced that the team would cease operations“despite being one of the league leaders in attendance. In announcing that the team would fold, owner Tom Benson (who also owns the NFL Saints) cryptically explained that it was due to circumstances currently affecting the league and the team.“

With a dispersal draft planned to reassign the VooDoo personnel, uncertainty began to reign over the leagues future. The dispersal draft was scheduled and postponed several times amid assurances from the AFL office that rumors of financial instability were unfounded. The most recent announcement finally put all of the speculation to rest.

The inability to get any consensus on a business model for the league reportedly served as the final nail in the AFLs coffin. A major problem was skyrocketing player salaries, and some sort of compensation system tied to team revenues was a necessity. A bigger schism was left between several factions of owners“primarily drawn along lines of overall wealth.

Despite the demise of the Arena Football League, it wont be the end of the road for the twenty two year old sport. The 50 yard indoor war lives on in the AF2 league which, ironically, was originally started as something of a developmental organization for the AFL. The league plays in smaller markets and has a more realistic salary structure. A number of current AFL players“and possibly a couple of AFL franchises“could end up in AF2.

Ross Everett is a freelance sports writer and respected authority on sports betting odds comparison. He writing has appeared on a variety of sports sites including sportsbooks and betting odds portal sites. He lives in Las Vegas, Nevada with three Jack Russell Terriers and a kangaroo. He is currently working on an autobiography of former energy secretary Donald Hodell.