Schlagwort-Archive: Android

Marketing

New MVNO on T-Mobile Network

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The Solavei MVNO will operate on T-Mobile USA’s GSM network. Consumers will spend a $49 start-up fee and then $49 monthly for service. They can use their existing unlocked GSM cell phones or obtain an unsubsidized device from Solavei, which will range in price tag from $160 to $500. The very first device will be the HTC 1, however the organization will even sell one from ZTE.

The service is currently in beta mode approximately two thousand users. Yet another 12,000 folks have signed up to join as soon as it officially debuts in the end of September.That participation from clients is the reason why Solavei not the same as other low-cost MVNOs. Since the company relies on customers to join up other clients, Ryan said the company will pay each client $20 for each and every „trio“ or three customers that they enroll. Customers get paid if the people they register then register other people.

Previous Motricity CEO Ryan Wuerch is acquiring back in the wireless game using the upcoming start of new company, a mobile virtual network agent having an unusual enterprise model which will use its customers to tout its $49 per month limitless voice, text and data plan to their pals and earn additional money within the method.

Ryan declared that the business intends to target the 70 million or more prepaid wireless subscribers at present in the U.S., but he also considers opportunity in other areas, including folks that are coming off postpaid contracts. Furthermore, he expects some people will likely escape their commitment with their existing operator after they understand that they are able to possibly earn the money back they lose from breaking their agreement by referring to their buddies.

In accordance with Head of Products Jim Ryan, yet another former Motricity executive and also the previous vp of information at AT&T Mobility (NYSE:T), the basic benefit proposition for the business is the fact that individuals are totally hooked on information, yet data keeps obtaining more costly. „We saw this being an possibility. How should we do this better than a mobile service provider?“Their conclusion was to get rid of some of the costs by not providing mobile phone subsidies, reducing customer care costs by delivering the ability online, and acquiring rid of marketing and advertising costs by having the consumers sell the service to their friends. „We will establish a social marketing community that appreciates individuals engagement,“ Ryan said.

Solavei is well funded, having only sealed on its second round of funding; the organization is worth greater than $120 million. It also has a high-profile board of advisors which includes David Limp, v . p . of Amazon, John Miller, chief electronic digital officer at News Corp., and Sue Nokes, the former COO of T-Mobile USA.

Want to learn more about Solavei. Stop by Solavei Saving’s site where you can find out all about signing up for the Solavie Service and what it can do for you.

Marketing

Are Smartphones More Popular Now?

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Just about everywhere you go, people can be seen talking or texting on a mobile phone. In fact, mobile phone users surpass computer users and it is estimated that early in 2011 more than 80% of US consumers will have a mobile phone subscription; that equates to 250 million consumers. Of those consumers, 28% of them are smartphone users, according to Nielsen research. So are more people buying smartphones than regular mobiles?

The fact is that the majority of Americans currently own and purchase more regular „feature“ phones than they do smartphones. However, Nielsen research says all that will change in 2011 and by the end of this year in fact, the market share of sales may be around 50/50. That could be down to the fact that there are so many different types of smartphone on the market compared with the previous year. A lower price could also be a contributing factor and the more inexpensive that smartphones become, the more people will buy them.

However, smartphones are still slightly lagging behind standard mobile phones at the moment. One reason could be that smartphones still come at a higher cost. A lot of people are slow to move with the times and the rapidly developing technology accompanying the smartphone can leave some feeling a little daunted. People who buy smartphones need to take the time out to learn about its amazing features and take advantage of the apps available. That said, smartphones sales are trending upwards so quickly that they may soon have an equal share of the mobile phone market.

With mobile phone ownership already outstripping Pc ownership by 4 to 1, given the capabilities of the smartphone all-in-one device, it is easy to see why more and more people are turning on to the smartphone as a phone of choice, which is as much like a pocket PC as it is a cell phone.

Mobile marketing is already focusing on smartphone advertising platforms because it has already seen its rapid growth in the mobile phone market. If you are looking at mobile marketing for your business, then it is important to know more about smartphones, which phones your target audience is buying and what apps are being used.

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Marketing

How Do You Use Your Smartphone?

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So you’ve hear the term „Smartphone“ and you may even own one or know someone who does but have you ever wondered what people really do with their Smartphones? Read on….

The Smartphone; a device that lets you make telephone calls, manage your life and so much more! You can also send and receive emails using its QWERTY keyboard, edit Office documents, access the Web and so on and it doesn’t stop there. As well as being a great work tool, it can play videos, play music, entertain you. So are consumers using their Smartphones for far more than simply keeping in touch?

A study conducted in the US by Nielsen surveyed 4,000 Smartphone owners, who reportedly downloaded a lot of Apps. and on a very frequent basis. Interestingly, despite its many applications, most of those users studied only used one app at a time. They were also owning up to playing a lot of games – over 60 percent said they had bought and used a game in the past month.

Due to its versatility as an entertainment system, half of the phone time used was split equally between games and media. In fact, you could reasonably expect a user, at some time, to be playing poker or watching a video or listening to music rather than working or keeping in contact with friends, family and colleagues. For 4,000 users studied in the US, game playing was top of the list, according to the Nielsen Company with Maps and Weather searches following closely behind and social networking a close fourth placed activity. For those users, communication came near the bottom of the list.

The Apple iPhone is leading the revolution worldwide and whatever their usage, be it personal, business or both, the Smartphone seems to be here to stay.

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