The rise in popularity of personal blogs and websites has opened up the door to many new kinds of marketing strategies. This is great for both the site owners themselves as well as those merchants and companies seeking to advertise on their sites. One type of advertising method between the two parties is known as affiliate marketing, and it is quickly becoming the talk of the blogging and advertisement world.
This is a revenue-sharing plan where website owners enter into an agreement with a merchant. By sending readers to the company’s or merchants site or promoting their product or service, a specified amount in profits are shared. There are three different types of schemes in use today: pay per click, pay per sale, and pay per lead.
More about the PPC process. Pay per click marketing is where the customer clicks on an appointed link on a website and is directed to the merchant’s or company’s site. With each click, a certain amount of money is earned by the website owner, also known as the affiliate. This amount is pre-agreed upon and will vary with the type of product or service being advertised along with the popularity of both the website and product/service.
Pay per click, is when the reader clicks on a specific link and is redirected to the merchants website. Each click earns the blogger/website owner a small profit. This amount is agreed upon by both parties and can be very minimal to sizeable, depending on the agreement.
Pay per lead marketing is likely the least common of the three. This type of scheme is when a reader clicks a link and then registers or signs up for something on a merchant site. This marketing practice is especially popular for sites that do not sell an actual product, but rather a service or subscription of some type as it is a great way to build up a customer base.
It is passive income for what you are doing anyway. This practice is so popular amongst website owners and because it is a very easy way to build a revenue stream with little to no real effort. Actual advertisements, images, and promotions are not required, as all that is needed is some links. These links can be placed in the manner which best suits the individual site owner and their own image and goals.
Merchants benefit from it, because it is very low in cost, if not free, and requires little time investment or overseeing. They can promote their product or services on a huge number of websites, thereby increasing their reach and exposure. This mutually beneficial relationship is one of the biggest things that makes it so very popular among all who want an extra passive income.
There are, however, some disadvantages to affiliate marketing, although they are rather minor. These include the need to share profits and the sometimes shady practices of affiliates to gain clicks. To avoid these pitfalls, both you and the merchant must do thorough research of each other before entering into any agreements; by doing so, this will help to ensure a mutually beneficial and rewarding relationship.
Learning the best methods and techniques of affiliate marketing is made easier when you search online. You can enhance your affiliate marketing techniques through our informative website, today.