Schlagwort-Archive: advice

Search Engine Optimisation Revealed

SEO is essentially a constantly evolving study of what factors the search engines take into account when they ‚rank‘ you in their natural search listings. Natural or ‚organic‘ lists form the main body of a SE page. Paid listings are separate to natural listings. The paid listings are typically in a yellow section at the top of the page, and in a column down the right hand side. The ’natural‘ listings are straight from the main index. They show sites listed in the order of importance and relevance – according to their algorithm.

Plainly our aim is to get our site up with the top ones. We’ve little chance of being seen if we’re way down the list on page 7. Only those in the Search Engine’s ‚inner circle‘ know all the factors used to position sites. It isn’t something they publicise to the rest of us!

As a result, we now have a very skilled bunch of professionals focused on optimisation. On the Search Engine side you have upgraded technological patents being regularly filed. (To cause as much uncertainty as possible!) On the other hand, there’s Search Engine Optimisation. This utilises a series of tests and measurements to determine the most pertinent factors.

Search Engine Optimisation deals with both on-page and off-page issues. A certain amount of page ranking weight can be attributed to off web geographic influences. SEO can’t control these though. (We will cover off page optimisation in a separate article.)

‚On-Page‘ SEO

Making changes directly to website pages to make them more Search Engine friendly is what On-Page SEO is all about. This website configuration is fairly simple. It involves such factors as – Internal-linking, using H1 & H2 header tags, seeding keywords at the correct density (and in appropriate places,) and to some lesser degree, using meta-tags.

It doesn’t matter if all that sounds very confusing. In reality, this is very easy to control, but not wildly effective. Indeed, it could be said to basically not have much influence at all. Previously we could make an impact with On Page configurations. Not any longer though.

The only time that ‚on-page‘ becomes important is when you have taken care of ‚off-page‘ and have a lot of inbound ‚back-links‘. At that stage, Internal Linking and some On Page manipulation can be beneficial.

A Bit of Advice… A phrase that shows vast numbers of results should not be your first SEO target. For instance, if you typed into a Search Engine the term Car insurance, seventy million results would be listed for the UK alone. It’s not rocket science to realise that competing in this area wouldn’t be productive.

Although… When I search for „Southampton Car Insurance“, it comes down to a more manageable 300K. (If car insurance in Southampton was my business!) A big number still it seems – but actually quite a small number when it comes to web searches.

The extended phrase makes all the difference. In reality, getting ranked for car insurance would cost a fortune! The competition would be fierce. Not a sensible option for anyone.

A precise description is much more valuable to us. They’re known as long tail searches, because they’ll have several keywords. If your market’s very competitive, you could be selecting seven word phrases. They’re usually around three or four.

We normally recommend performing SEO on phrases that return less than half a million results at the start. (In some cases, we may go with a higher count – if the current page 1 results are not well SEO’d.) In time our back links will grow. Then we’ll get a better rating on some of the bigger yielding phrases. If we put in enough effort, we can go after those big phrases in 3-12 months time. This line of attack starts with more focus. We’re after the people who are really looking to buy, so we go for phrases that convert well.

You should also build back links to various different pages – and not just your website’s homepage. The Search Engines like this – especially Google. A good example would be product group or category pages. It’s worth driving specific search terms to these pages – they often have links to lots of other product pages. Do not simply build links to your website’s home page. The SE’s are becoming increasingly interested in how a site’s individual pages are listed.

(C) Jay Kendall. Hop over to EvolveSEM.co.uk for superb advice on SEM Consultants and SEO Consultants.

Blogs Tips for Wedding Suppliers

Simply put, the main aim of a blog on your wedding website is to show your customers that you’re an expert in your field, that you’re someone to turn to when they have a question.

This can be done very simply by offering your customers some useful advice and information. Lets say you are a florist, then your blog posts could talk about the latest trends in wedding flowers, or how to choose flowers on a budget, for example. If you’re stuck for ideas, then think about the conversations you’ve had today with people who’ve contacted you offline. What did they ask for? What did you tell them? Now write it down and use this as the basis for your post!!

Blogs are also a great way for you to communicate with the people who visit your site. They could let you know their likes and dislikes, if your site enables them to leave comments. You should make it a point to acknowledge their comments, because reaching out to the visitors of your site is important. This can be done by directly replying to comments posted by posting a comment of your own to your blog; another way is to address the comment or question in your next blog post.

This will help you establish your name in the market. The percentage of brides that research their wedding on the internet is 90% according to recent statistics. If you give good advice and your potential customers are satisfied, they will begin to trust you and may even develop into repeat customers.

The next step is to add video…

If this is making you nervous, you should know that it really isn’t that difficult. The purpose of posting a video would be to allow the people who visit your site – your potential customers, to get to know you better and it can be a short clip of 3-4 minutes. It is always nice to put a face to the name, and will bring you a lot closer to them.

So what does video on your blog provide?

Only a small number of wedding suppliers add videos to their blogs or web sites. The only ones that do are videographers, and that’s only because they use them as examples of their work and to showcase their abilities.

There are two ways to go about adding video to your blog. One way is to talk directly to your site visitors through your camera, giving them advice and information on specific topics. The other way is to take a video of work that you have done and add audio with your message later.

The important thing is to keep the message uncluttered, understandable and under 4 minutes; it does not matter which of the 2 ways you choose. You Tube is a great source that you can use to check out good and bad examples of videos, to get some ideas to help you create a great one.

Mark Strefford is a leading marketing expert, specialising in helping wedding suppliers attract Brides to their business using the internet. You can watch his free video on marketing to Brides using the internet at bridalmarketing.net.

Selecting A Web Design Course – Options

If you’re considering being a web designer, find a course in Adobe Dreamweaver. To facilitate Dreamweaver commercially in web design, an in-depth understanding of the whole Adobe Web Creative Suite (which includes Flash and Action Script) is without doubt a bonus. Having this knowledge will mean, you might lead on to becoming an ACP (Adobe Certified Professional) or an ACE (Adobe Certified Expert).

Having knowledge of how to construct a website is simply the first base. Driving traffic, maintaining content and knowledge of some programming essentials should come next. Consider training programmes with additional features that include these skills maybe PHP, HTML, and MySQL, in addition to E-Commerce and Search Engine Optimisation (SEO) skills.

Don’t put too much store, as can often be the case, on the certification itself. Training is not an end in itself; you should be geared towards the actual job at the end of it. Stay focused on what it is you want to achieve. Students often train for a single year but end up doing the job for 20 years. Don’t make the error of choosing what sounds like a program of interest to you only to spend 20 years doing a job you don’t like!

Take time to understand how you feel about career development, earning potential, and whether you intend to be quite ambitious. It makes sense to understand what (if any) sacrifices you’ll need to make for a particular role, what particular accreditations they want you to have and where you’ll pick-up experience from. Prior to embarking on a particular training course, trainees are advised to talk through specific market needs with an experienced advisor, so as to be sure the training program covers all the bases.

Searching for your first position in IT can feel more straightforward if you’re supported with a Job Placement Assistance service. At the end of the day it’s not as hard as some people make out to find employment – as long as you’ve got the necessary skills and qualifications; the growing UK skills shortage sees to that.

CV and Interview advice and support may be available (alternatively, check out one of our sites for help). Make sure you bring your CV right up to date straight away – not after you’ve qualified! It’s not uncommon to find that junior support roles have been bagged by students who are in the process of training and haven’t even passed a single exam yet. This will at the very least get your CV into the ‚possible‘ pile and not the ’no‘ pile. The top companies to help you find a job are generally specialist locally based employment services. As they’re keen to place you to receive their commission, they’re perhaps more focused on results.

In a nutshell, if you put as much hard work into securing a position as into training, you won’t have any problems. A number of students bizarrely invest a great deal of time on their training course and then call a halt once certified and seem to expect employers to find them.

Only consider study programmes that’ll move onto industry recognised accreditations. There’s an endless list of small companies pushing minor ‚in-house‘ certificates which will prove unusable in the real world. Only nationally recognised examinations from the major players like Microsoft, Cisco, Adobe and CompTIA will open the doors to employers.

How can job security really exist anymore? Here in the UK, where business constantly changes its mind on a day-to-day basis, it seems increasingly unlikely. Security can now only exist through a rapidly increasing market, fuelled by a lack of trained workers. These circumstances create the right setting for market-security – a more attractive situation all round.

The IT skills-gap across Great Britain falls in at just over twenty six percent, as reported by the 2006 e-Skills investigation. Showing that for every four jobs that are available throughout computing, we’ve only got three properly trained pro’s to perform that task. This fundamental reality reveals the urgent need for more properly trained computing professionals throughout the country. As the Information Technology market is developing at such a quick pace, there really isn’t any other area of industry worth taking into account for your new career.

Commercial qualifications are now, without a doubt, taking over from the traditional routes into the industry – but why is this the case? With a growing demand for specific technological expertise, industry has of necessity moved to specific, honed-in training that can only be obtained from the actual vendors – in other words companies like Microsoft, CISCO, Adobe and CompTIA. This frequently provides reductions in both cost and time. Many degrees, as a example, can often get caught up in a great deal of background study – with a syllabus that’s far too wide. Students are then prevented from getting enough specific knowledge about the core essentials.

Just as the old advertisement said: ‚It does what it says on the label‘. All an employer has to do is know what they need doing, and then match up the appropriate exam numbers as a requirement. They’ll know then that all applicants can do what they need.

(C) Jason Kendall. Go to LearningLolly.com for in-depth advice on Web Design Training Courses and Dreamweaver Training Courses.

Weight Loss Diets Simplified – How To Lose 20 Pounds

A good weight loss programme can be put in place simply by keeping a food diary. Begin by consuming your regular diet for seven days. Write down everything you eat and drink (be honest!) throughout the day. When a week has passed, analyse the contents of your diary. Try to identify any patterns where poor food choices are more evident.

Obviously, if there are several take-aways and other high fat foods, cutting those out would be a start. But if that’s not the case, and what you’re eating looks OK, then just reduce the amount. Either way, use your food diary as the basis for the changes you wish to make.

Then take the next seven days and write down exactly what you’re going to stick to. Think of what you’re going to eat and drink, and what exercise you want to include. Where food is categorised, create a list of prohibited food and ‚treat‘ food. And then write down the food you can eat in generous amounts.

As far as alcohol is concerned, keep it to a minimum. Write down when it’s not allowed, and when and how much it is allowed. Cans of soft drinks containing sugar are out. Next comes physical exercise, and whether it’s a walk in the park, or visits to the gym – write it down.

Get on the scales just before you’re about to start your program. Then repeat the process each week. If necessary, modify parts of the plan for better results. Don’t be tempted to weigh yourself too often – once every week at the same time is sufficient.

A plan such as this will allow you to manage your weight loss programme and adjust it to suit yourself. Make comments as you go – keep the diary as a working document. Also enter the exercise you’re doing, to make sure this isn’t getting left out. A diary is a very simple way to monitor your progress – and a remarkable tool for staying with the program!

Do keep your expectations reasonable though. At first, it seems to be all effort and no reward! Patience and perseverance are everything. Keeping up your motivation is sometimes tough, so try to dwell on the end result and the joy it will bring!

If you lose your way for a short while, try to get back on track quickly. It could be that you should look at altering your diet. There are some relatively easy ways to introduce more exercise. A thirty minute routine three times a week is a good habit to get into.

Feel good about every pound you lose. Quantifying the results you achieve makes dieting a great deal easier to maintain long-term. You may not want to splash out on clothes until all the weight has come off. But you could spoil yourself with a pamper session when you reach a mini-goal.

(C) Scott Edwards. Pop over to WeightLossDietWar.com for great diet tips on diet food and quick weight loss diet.