Schlagwort-Archive: Advertising

Marketing

Promotional Cooler Bag Giveaways

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If you delight in taking picnics or eating your lunch out, you almost certainly are at ease with using a cooler bag. Cooler bags are specifically designed to contain food or beverage items that need to be stored in their ideal temperature. They’re a necessity for outdoor parties or occasions.

These bags very rarely does not have expansive interiors so more food or beverage can be kept inside. The bigger the space it has, the better! This feature makes it suitable for party goers since they don’t have to hold onto additional bags for all their picnic necessities.

What singles them out from other bags is their built-in insulators, which keep the items inside stay hot or cold for an extended period. This prevents food spoilage; consequently, letting people to save money and to avoid excessive expenses. It also maintains the food’s freshness and quality.

Taking advantage of these items as promotional tools will allow your company to save precious money. You don’t have to produce much since they have a long shelf life. Moreover, you will manage to put together a lasting impression because your clients or customers will be able to use it for days, months or even years!

These bags have a big imprint area available for logo imprinting. You can brand your own personalized cooler bag and send your message out to a lot of people. As they are offered in an assortment of colors, shapes and sizes, you need not worry about what your promotional bag is going to look like. There are more than enough styles which suits just about everyone’s needs.

You may also use this promotional material as gifts or tokens of appreciation to your valued guests or employees. They will feel highly regarded for having received such a special and unique item. You will definitely have another chance at good advertisement when that happens. Now that’s a deal worth bagging.

Apolinario Hoxpia has been working in the promotional products industry very long and specializes in Promotional Corporate Gifts and Promotional Items Blogger.

Marketing

Company Awards – It’s Not Enough To Only Acquire Them, Publicize Your Company’s Achievement Too

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A significant body of research shows that business awards are extremely effective in bringing more recognition to a company. Winning such awards means added business for the company, as consumers often tend to choose products from award-winning companies. The impact of winning an award is reflected in the market only when the information is brought to the customers notice.

Most companies find it hard to win a business award, but this only enhances their overall appeal. The simplest way to increase your probability of winning a business award is by ensuring your participation in all the significant awards related with your line of business.

Just because you think that you cannot win a business award, do not back away from it, because nominations alone can prove to be quite helpful. You should also make sure that your entry for the business award competition is well prepared and reflects your strengths. You can also find professionals who can give specialized help.

Once you have managed to win a business award, make sure that the win gains as much publicity as possible. Customers and business partners can be made aware of the accomplishment through advertisements, or by highlighting the award on the product packaging.

Another way of letting more people know about the win is by inviting them to a party or some sort of formal celebration. The celebration would also allow your employees to share the pride, and feel responsible for the companys success.

The list of benefits from business awards is long, but so is the list of things that you must do to reap the benefits. Competing for a business award is as intense as competing with business rivals in the market, so stay focused and determined.

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Marketing

How Promotional Computer Accessories Can Boost Your Brand

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The Internet has made peoples lives so much easier. Its no wonder more than 200 million people in America use the computer these days. They book their plane tickets online. They get books, clothing, and food online too. Credit card bills can be paid via the Internet, and even entire businesses are operated online. Why, even meetings and conferences need not have all parties involved be in the same room because Webcams and online messaging have made communicating uncomplicated

With more people using the Internet, it makes sense to boost ones shop using computer accessories. Companies that execute business online, including bookstores, delivery services, and airlines, are sure to benefit by adding their logos to promotional computer accessories. Advertising your logo in front of tech-savvy people, who spend a considerable amount of time and money online, will build a reputation for your store as staying in touch with modern lifestyle.

How does one come to a decision on the kind of computer accessories to publicize ones business? Practicality is a major thing to consider when making a choice on computer accessories. Because you want to build visibility for your brand, you need to make sure the freebies you pay for are used frequently.

Another thing to consider is your patrons. Your choice of promotional items should consider who your recipients are and what they will do with the premiums that you give to them.

For example, if you would like to introduce your product to people you meet at launches, mini optical mice and mouse pads are some of the more practical giveaways you might want to consider.

If you are promoting your shop among reporters and journalists, promotional flash drives are handy items that these media people will use. You can have these USB drives pre-loaded with your press releases and images instead of having these saved in CDs that are usually thrown away after use. USB drives are used over and over, and with some of them guaranteeing data protection for 10 years, that means longer exposure for your brand and a high return for your investment.

Katya Reonal is a marketing expert who tackles about computer accessories and low cost printed promotional products.

Marketing

Growing Your Brand With Stress Relievers

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Don’t underestimate the power of promotional stress relievers to propel your firm to new heights. In this financial crisis, when everyone is tired, harassed, or worried about the future, business owners should consider it an opportunity to improve their relationships with prospects while boosting their brand.

Young and old alike, male or female, have at one time or another experienced stress, and with the economy not getting any better, more stress is sure to come. This makes stress relievers a great advertiser sure to reach a wide audience.

Promotional stress relievers are among the real buys gifts that can be had for less than a dollar. Valuable and handy, these giveaways are good to have within arm’s reach at home or in the office, when one needs a few minutes to step back and destress. This makes them perfect for health awareness movements.

Promotional stress relievers come in different shapes, sizes, and colors that are sure to get your recipients‘ attention. This makes them versatile giveaways for any business or industry. Some stress-relief items come in brain, foot, tooth, and doctor shapes that make them befitting for clinics, doctors, and hospitals. Others come in fun animal shapes such as bird, parrot, turkey, donkey, cat, dog, and mouse that can be used to build up animal clinics and hospitals or animal-focused nonprofit organizations.

There’s a stress reliever perfect any season. Give out something patriotic for Fourth of July. Some stress relievers come in eagle, star, donkey, and US Capitol shapes and even in flag colors-whimsical designs that are sure to evoke love for country in anyone who gets it. Some other stress relievers can help you celebrate the beginning of sports season. Fitting handouts such as stress relievers in golf, basketball, soccer, tennis, and baseball shapes is sure to bring out the team spirit.

No matter your initiative, there’s a stress reliever that will help you market your brand. And with the wide range of best-deal stress relievers available in the market, it’s hard to go wrong with it. Consider it for your next promotion and get more bang for your buck.

Vanessa Eliosanco is a corporate giveaways expert on Promotional Items in Las Vegas NV and Promotional Products. Read more articles by Vanessa Eliosanco on how you can improve your marketing strategy.

Marketing

Business Cards As Charming Promotional Strategy

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Business card printing is a reasonably priced medium to get noticed. It is a very small venture but if you can plan it tactfully, you will gain much from this small utility tool. This is a smart promotional strategy to create business card printing. This is the opening step towards your introduction in the market. The primary picture of your business should be beautiful so that your customers and the business associates consider your presence.

Competently created business cards are able to create an optimistic trend in your business by reaching your valued customers. In all probabilities, customers would like to preserve the business cards for future use. This will help your business to develop and you earn an increased monetary benefit. You must think in a constructive way to find simple and stylish ways to get noticed by your customers for the improvement of your business.

A full color customized business card is constantly adored when it is created by a professional designer and printed by a high quality printing company. You should not choose the general templates that are offered by the printing company. Instead, carry on with your own idea and discuss it with the graphic designer for the finest possible manner of getting your novel idea come to reality. It will turn out to be an extraordinary business card when printed by a reputed printing company.

You are at liberty to redefine the notion of business card printing and believe in your own imaginative authority. You will surely be successful in your project of the customized business card printing. There are ample accessories to come up with a remarkable idea for your business card printing.

Take the help of internet and go through various ideas and conceptions and find out the basis of your business card. Create an absolutely different style of a business card. Your customers will be pleased to find a novel kind of business card in their possession.

The effect is long lasting and that will be reflected in your business turnover. Go on spreading the brilliant business cards during fairs, social gatherings, community functions and in all those events where there is a gathering. You will surely find the imaginative business card printing profitable.

Through this article, we try to provide valuable information about full color business cards and its effectiveness. For printing and mailing more business promotional products, you can visit color business cards.

Marketing

Beware of the Cheap Banner, it Might Just Be Cheap

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Who hasn’t seen ads online for really cheap banners. Ads touting 4’X8′ banners as low as $50-60. Sounds like a great deal, but there has to be a catch? Before you buy, take a hard look at the details of those banners…

What it’s made of

Let’s look at what material is being used. Any banner that is to be used outdoors must be made of vinyl scrim if you want it to last more than a few hours. Anyone who is using any type of paper material for outdoors is just ripping you off.

Vinyl weight

This will be the one spec that might be hard to figure out. Chances are that if the advertisement doesn’t specify what the banner weight is, they have something to hide.

Never buy any banner for outdoors that is less than 13 ounces. Experience has shown that this is the minimum weight banner for long lasting outdoor use. You can probably move up to 13 ounces for an additional cost.

Banner hemming

Finishing the banner with a hem is very important. By folding under an inch of material and securing it by either sewing, welding or using banner tape, you get a banner that is significantly stronger and more durable. My preference is banner tape since it causes no damage to the graphic.

Many printers like sewing as it is very fast to do, but it has several drawbacks in my opinion. The primary one is that sewing makes the edges pucker, which can distort the image on the banner.

A sewing machine can cause some marring of the image due to the claw tooth foot that moves the banner into the machine. This will cause marring of the image you are paying good money for. If your cheap banner doesn’t include hemming, expect to pay about $1 per linear foot, or slightly more than $20 for a 4×8 banner.

Banner finishing: Grommets

This is a simple one…everyone needs some way to hang the banners that they buy don’t they? Grommets are super cheap, about $0.10 each, and should be included in the price. You should have one in each corner and then one every two/three feet along all four sides. Those shops that charge extra usually bill you $1.00 for each grommet. That is $12.00 for a 4’x8′ banner.

In conclusion

Vinyl banners are a super tool to promote your business or events. Banners offer the best return-on-investment of all advertising. Be careful when you see those ads for cheap banners, that might be just what you get.

Looking to find the best deal on Oregon Banner Printing, then visit oregonbannerprinting.com to find the best advice on banner printing for you.

Marketing

Can Classified Ads Be Used To Increase Traffic?

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There are many ways to get high quality traffic to your website, some of which are better ways than others. A lot of the time getting good traffic to your website means paying a lot of money through online advertising campaigns or from advert placements via specific websites related to yours. These aren’t the only ways to receive good traffic and infact there are ways that are cheaper or even free and a lot more effective!

Online classifieds is a form of advertising your services and products over the internet, this type of advertising consists of a link to your website with a description of the products and services you have to offer. You are then put into a specific category on the website and people search for products and services you offer, thus sending high ends of traffic to your website specifically interested in your products and services. This type of advertising is cheap and efficient for a webmaster, using other advertising campaigns such as PPC (Pay Per Click) usually only sends you visitors that get paid to click so your website traffic is basically spam that isn’t interested in your content whatsoever.

The good thing about using classified ads as an advertising method is that you’re targeting an online audience specifically in the country you want to interest, these people search for keywords on the classified websites and your page comes up, thus giving an edge over your competitors and if the visitors like what they see then there’s a possibility already for a long term customer. These visitors only visit your website if they’re truly interested in your services; this isn’t a PPC method so you won’t receive spam visitors that click on your website link then without looking at any of your content log straight off. When having a link to your website on the classifieds website also means an extra back link, which then means you are ranking higher in search engines already.

So you may think that’s it, you pay for your listing and you get traffic and sales from it, it doesn’t stop right there, even websites who list your websites for a fee will normally have options for a free classified which will again drive traffic to your website with the possibilities of more sales. Although it’s not as visible and featured as other paid classified ads, it’s still a good method to take and it’s definitely one that should be taken advantaged of. Make sure you include the best possible information for your website and services and you’ll have more traffic and sales in no time.

When placing any classified ads on a website be sure to include as much information as possible and try to attract the visitor as best as possible. The visitor is interested in your website but without a good description or title you’re not going to get the visitors attention, so they won’t visit your website, thus losing a lot of sales and traffic. Make sure you get the best out of your classified ads, create multiple ads on a range of websites so you get multiple visitors. Make the most of those free classifieds; there are many of those websites about.

Fread Janhs for the last 7 years has been using classifieds to advertise over the internet. Fread knows Stumblehere.com classifieds is an amazing resource with their focus on classified ad syndication. For a limited time you can test out their video classifieds and give them feedback.

Marketing

Using Plastic Keychains to Build Your Brand

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In this economic climate, its easy for businesses to decide to stop advertising their brand, thinking that marketing is an unnecessary expense. What they dont understand is that promoting ones store doesnt have to cost much. By learning their options, they will find that a wide range of cheap promotional items is at their fingertips, ready to be added with their corporate logos.

One of the many ways that shops can continue to promote their brand is through plastic keychains. These advertisers are easy on the pocket, with some models slashed down to as low as ten cents. Your dollar will certainly go far when you choose to buy them.

Another reason that makes plastic keychains a good option to promote a brand is that it offers an easy way to be exposed to people every day. People use keychains to hold the keys to their cars, homes, and offices and always keep these within easy reach“in their purses, pockets, or bags.

Aside from being low cost, plastic keychains are also versatile because they can be used by any establishment. Gasoline stations, restaurants, bars, telephone companies, and even automobile shops can all make the most of promotional items to be seen.

As plastic keychains come in various shapes, sizes, and colors, one can easily be overwhelmed with the collection. If that isnt enough, there are even multifunctional keychains that are fitted with can or beverage openers, mini lights, compasses, CD openers, whistles, and even lip balms, a surer way to build up on brand exposure. There are also plastic keychains that come with charms in various shapes such as mini baseball bats, cars, flip-flops, baseballs, footballs, and even animals.

Narrowing down ones choice of plastic keychain is a matter of settling for a model that will go well with ones establishment. For example, gasoline stations and automobile shops are best represented by keychains with car charms, while sports promotions can find practical use in plastic keychains that come with holders in sports-related shapes.

Katya Reonal writes about inexpensive logo imprinted giveaways and Promotional Items in Akron OH.

Marketing

Screen Printing And Its Impact On Corporate Gift Giving

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Screen printing is one of the initial methods used in printing process. In this process, the ink or any other printing medium is passed through a screen or ‚mesh‘ that has been fixed on a frame, and a stencil has been applied to it. The image that needs to be imprinted is determined from the stencil openings. For the different colors, different screens are prepared and the process is repeated.

A stencil method of printmaking that imposes a design on the screen of silk surface, the ink is forced onto the printing surface through the mesh and the blank areas are covered with an impermeable substance is called silk-screen printing or serigraphy.

Screen painting is the technique developed by the Chinese almost 2000 years back and the screen was made of human hair stretched across a wooden frame. The Japanese developed it further by using the woven silk as mesh and lacquers as stencils. Europe adopted this technique much later as it involved silk which was not available in the Europe.

The rotary machine was patented by Michael Vasilantone in 1960 in the United States to print logos and team information on the bowling garments. It was licensed by different manufacturers to produce screen- prints on the garments like t-shirts, and hats. The screen printing on the garments has become so popular that it accounts for almost half of the screen printing activity going on in the country.

The printing on the canvas with the help of the screen-printing also became popular with the artists. Warhol, Robert Rauschenberg and many other artists have made use of screen-printing on the canvas. The commercial as well as the fine arts industry is using this screen printing industry to increase their profits and they use it to make prints on the CD and DVD covers, t-shirts, hats and also on the metals and many more things.

Screen printing is used extensively in the printing industry to mass create so many items specifically tshirts. It is excellent for both short and long-run printing. For large volumes the process can be set up on a printing drum but for small runs a simple manual setup can be used.

Large and small corporate give gifts to their employees and clients in appreciation of their work and also to motivate the employees to perform better. The Corporate gifts are usually screen printed with the company logo and some motivational sentiments. The corporate gifts are given at the time of holidays like Christmas and New Year. There are many different types of corporate gifts like t-shirts, bags, glasses and like. The screen printed t-shirts are also given to the employees during the annual events of the corporate.

Discover how Corporate Gifts can enhance your marketing today. Visit us to get some great Corporate Giftideas.

Marketing

Build Your Brand Using These Ten Ideas

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Of the multitude of books you see on branding, most have a very big problem – they are written by people with multi-million dollar marketing budgets. People who think nothing of wasting 2.5 million on a 30 second Television spot during the Super Bowl (this year’s cost!) that no one remembers anything the next day!

At my golf marketing seminars, I don’t talk a lot about branding, because it’s just NOT as high on the food chain as most ad agencies or designers would have you believe. Most companies I deal with are FAR more concerned with actually making money than building a brand. Having said that, the concept of branding should never be ignored, and if you follow a few simple rules, your brand can be easily enhanced without the need for billion dollar budgets.

1. Consistent use of name. Before I start branding any name, I’d ask myself, „is it really a good name. Is it unique?“ You can change; I changed my company’s name twice before getting it right with Legendary Marketing!

2. Consistent use of logo. I was at a club recently that had seven totally different logos on its golf hats. Perhaps the buyer is related to Sybil? (The woman with 32 different personalities.) Anyway, first make sure the logo defines who you are, looks good on a ball and is desirable. THINK Greg Norman’s SHARK, BRILLIANT! Not colorful Arnie’s umbrella. I mean no disrespect to the King, but was that even a great idea in 1960?

3. Consistent use of colors. As you may know, Legendary Marketing uses orange! The Raiders are silver and black, English sports cars are racing green, Ferraris are red, Ping Tour bags are white. What’s your club’s color?

4. Consistent use of USP. Most clubs simply don’t have a Unique Selling Proposition, and that is a huge mistake. Not having one lessens the power of your brand and every piece of marketing you do by 300% or more in customer recall!

For Example, Garland is Michigan’s Most Beautiful Golf Resort, is a strong, simple and versatile USP! FedEx owns overnight; Dave Pelz owns the short game. Juliette Falls owns Florida Golf Community. Legendary Golf Management is the the world’s leader in golf management. What words does your operation own?

5. A Consistent message. I am constantly amazed by the number of clubs and equipment companies that change their message from year to year. In fact, I recently talked to a resort owner who proudly showed me 22 different ads he ran the previous year all with different headlines and tag lines. Testing is a very good idea, but change for the sake of variety is not!

6. Consistent look and feel. You can’t say you are the most beautiful resort in Florida and run your ads in black and white on 20 lb. bond. Beauty calls for high gloss and thick paper. Make the look and feel of your collateral match the demographics, specific location, and facilities you offer.

7. Consistent exposure. One of the reasons I focus more efforts on results than brand is that building a real brand in any market takes mucho time, money and exposure. If your brand is not out there constantly in a big way, it won’t stick. You need ongoing PR and media presence of some kind.

8. Consistent delivery of promise. Your brand has to be backed by the delivery of the implied promise. You can not just promise the best greens in city and then have them covered with fungus when players arrive. You can’t offer the best steak in the town and not have a single strip steak on the menu.

9. Consistent and Quality customer contact. A lot of clubs blast everyone in their database a discount offer. High end resorts usually specialize in bland John Doe ‚return to see us‘ letters. Both are contact…neither is quality content.

10. Consistent use of viral tools to spread the word. Perhaps the most overlooked way to build your brand is to provide your frontline employees and customers with the tools to spread your brand for you. Things like bag tags, yardage books and audio CDs packed full of Great Golf Stories For Your Drive Home. Reinforce the brand long after a player has left your property.

Andrew Wood is the world’s leading expert on golf related marketing. He is the author of over 20 books including Cunningly Clever Marketing, his newly released small business marketing book. Andrew speaks worldwide on sales and marketing topics. He is the CEO of multiple golf marketing companies including Legendary Golf Management Company.