New Year is a time when most persons get very involved in everything related to astrology and horoscopes. You cannot blame them due to the fact that this is the time of the year when people chiefly plan things and more often than not, astrology is the tool used to guide people’s plans. It is simply because of this that using psychic readings in endorsing is a good idea, especially if you are looking at using them in promotional products.

Although custom items are already proven to be competitive, there is still a need to be very smart about its usage. For example, you cannot just grab a random promo product and embroider your company logo on it without much thought. This is by the simple reason that other companies might be doing the same thing and accordingly you will not stand out. And if you will just melt in the crowd, how can clients possibly remember you or think of choosing you over other brands on a grocery store during shopping? So you ought to really make an effort to be different and one of the best manners to do this during the New Year is to use horoscopes.

The valuable thing though that you should keep in mind when using this kind of promotion is that you must keep it real. Do not tell anything to your buyers that isn’t based on real scientific astrology by the simple reason that marketing is not lying. Also, you ought to always remember to not tell your consumers what you think they want to hear. People commonly want to read horoscopes for the simple reason that they want to hear something that they do not know yet.

And since you are going to embroider these readings to promotional products, you ought to keep the forecast short as it might crowd the materials too much. Also, the star of the corporate giveaway must still be your brand name and logo, not the other way around. Also, you have to think hard what promo products to use for this kind of marketing. This is for the obvious reason that some customized products just won’t fit in the idea. For example, how can you possibly apply this concept to pens?

In sum, all you have to do if you want to use astrology and horoscopes in your 2011 sales is to-research, do and keep it simple, and you will absolutely be on your way to success.

Amelie Levou is a content writer for Promotional Imprinted Umbrellas and Promotional Sports Bags.