When starting out in pay-per-click marketing, there wasn’t a lot of information on the web about the different types of Adwords related networks including search, search partners, or Google’s content network. Unfortunately the same is true today.
Most of the experienced gurus in pay per click marketing want to sell you there courses and related products to help you understand how to effectively market using Adwords and other popular networks like Yahoo and MSN. Many of these individuals focus on search because that has produced the greatest return for them in the past.
The fact of the matter however is that you can make money on Google’s content network and others with the help of a little information related to profitable content campaigns. Over time, as more marketers began using content to promote their products, new tools and techniques have emerged.
A common technique that is being talked about a great deal is the grouping of a specific number of keywords per Ad group. Many experts suggest that when using the content network, you build your Ad groups with anywhere from twenty-five to fifty related keywords. Why focus on keywords in this number? You want to make it easy for Google to figure out the optimal content for displaying your ad. The better the relationship between ad and content, the better your ad will do.
One of the most popular research tools associated with the content network is Content Bully. This product is offered by the same team that developed PPC Bully which extracts the most profitable PPC campaigns based on numerous data elements. Content Bully provides the same level of research, providing guidance on profitable pay per click campaigns via the content network.
By using powerful online resources to evaluate the effectiveness of current content network activity, PPC marketers can quickly evaluate what’s working and what isn’t. They can redirect their spend to those keywords, ads, and campaigns that are producing positive results. What separate’s the most successful online marketers from those who fail is how they spend their time. Eliminate the time spent finding profitable content network campaigns and focus on implementation if you want to produce positive results.
Not only can PPC software help with identifying profitable campaigns on the content network, but it can also help you choose the best affiliate products to sell. When you know where advertisers are spending significant marketing dollars, you quickly see the products they are promoting and how they’re selling them. This is just one of the best ways to find affiliate products quickly. So consider how you can best identify which products to sell and how to sell them.
After you’ve spent some time researching the ins and outs of content network advertising, it’s time to do your homework. Evaluate tools and resources related to PPC marketing. More importantly, become comfortable with content network related advertising tools. Software that specifically address the content network is the most valuable and will be more effective than generic pay-per-click PPC resources. Read review and evaluate thoroughly. Give them a dry run if possible before choosing your content network advertising solution.
Do you want to begin generating profitable Google content network campaigns instantly? Can you say Content Bully? Download today’s number one PPC content network tool absolutely free by reading our Content Bully Review.