As a fitness professional, you know how upsetting it is to see clients coming and going from your gym. It is bad for your business, but it is also bad for their health. Customers who leave gyms are often leaving more than just a fitness program. They are leaving their own health behind.
But there are some great tips you can put into practice to lower the rate of drop out in your fitness business. One of these tips has to do with measuring results. Sometimes clients leave because they do not feel like they are making any progress in their fitness goals. The solution? Be sure you do frequent measuring in your gym. Measurement tracking will give your clients solid proof that they are doing well.
Another reason customers may stop coming is because they do not have enough time to work out. The solution to this problem is simple. Just offer shorter sessions. If one hour is too long, offer thirty minutes sessions. This way, you can serve even the busiest customers.
Are your programs too hard for some of your clients? If a client cannot complete a full workout or can’t keep up with your demands, she may give up and stop coming. If this is the case with some of your clients, you may need to create some custom workout programs for them. Be sure you are catering to all fitness levels.
Motivation may be an issue for some of your disappearing clients. The best way to remedy this is to make sure they know what benefits they are getting from exercise! Educate them on the many ways they are helping themselves by working out. Sometimes they just need more information.
If you will seriously consider these tips in your fitness business, you can say goodbye to chronic, revolving-door clients for good. As you start meeting their needs, you will see your bottom line increase!
Author Vito La Fata is a fitness business professional who can help you keep keep clients coming back to your fitness business. Visit his website for more information on the fitness industry.