The Internet has forever changed customer shopping and purchasing behavior. 74% of adults in the US now use the Internet. Research says 81% of web visitors search for information online about a service or product they are considering buying. Search engines have become purchasing decision engines. Driving this trend are time savings and convenience.

You need a website online because 1) Buyers are online looking for your products and services. They’ll find them too. But if you’re not online someone else will sell to those buyers. 2) Those businesses that are online are your competitors. Until you have a website, you can’t compete with them at all.

A Business Website Provides Advantages 1) Larger Customer Base – Having an online presence opens up new markets. Many who research and purchase online are probably not located nearby. They might be halfway around the world. The Internet can help connect those customers, and many others, to your business.

Expanded Business Hours – A website is always open. 24 hours a day, every day of the year. Important company information such as address and directions is always available. Detailed information about your products and services will be available – even when you’re not.

Improved Communication – A website offers many new ways to communicate with potential buyers. Conversations can begin by using a form, an e-mail, a blog or even in a forum. Clients can offer feedback through polls, surveys, Q&A sessions or by simply offering opinions.

4) Low-Cost Marketing – Web pages may be built quickly and inexpensively. They can offer more information in more formats than traditional print media. Consider the possibility of adding audio, video or an unlimited number of photos to your sales and marketing effort. Updates can also be completed quickly and easily. Traditional marketing campaigns can’t compete with the scope and low cost of a website.

The simple existence of a website guarantees neither web traffic nor sales. In nearly all cases a process called „optimization“ is required to ensure the visibility of the website in the search engines. Higher rankings in the search engine results leads directly to higher traffic, and subsequent sales.

Customers can’t buy from you unless they can find you. Search marketing gives you visibility. Our techniques are effective and ethical. Don’t wait – they’re searching for you! Contact Zen Web Services.