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When referring to SEO ranking one combines two very important aspects of Internet marketing: search engine optimization and page ranking. On the one hand, SEO, or search engine optimization is the art or the science of making a web site interesting and attractive to search engines, to put it in the simplest of terms. Otherwise, SEO covers a very comprehensive range of tactics, strategies, tools and softwares that one can lose track of in the maze. As for the other concept, page ranking is the estimation of the page importance or value, performed by the search engine on the basis of the optimization we’ve mentioned above.

The web site receives the SEO ranking following an analysis of the relevant links and the content keywords. However, lots of people speak of the SEO ranking in very poor terms, considering it an irrelevant indicator. The basis of the process at the end of which you receive a relevance index starts with the key-phrases an Internet user types in the search box of the engine. The search engine looks at content and thus it figures out what it is about, and afterwards relies on this item of information to see how accurate your page is for a certain keyword search.

Inspiring Quote of the Day: „He who fears being conquered is sure of defeat.“ ~ Napoleon Bonaparte

SEO ranking or the page rank stands for the Google more of expressing the quality and the credibility of a certain page. The ranking is shown in numbers from 0 to 10, and the above mentioned relevance becomes the only factor that separates two competitors with the same SEO ranking. The page with the most relevant content for the keyword typed in the search engine will appear first on the search engine result page. Therefore, content quality is strongly emphasized by web masters when working on the optimization of a site.

Although lots of hypotheses have been formulated about the SEO ranking analytical mode performed by Google, a unanimous opinion prevails: links make the difference. Thus, the more links you have on other related sites, the higher the SEO ranking. Rank value comes from credible sites linking to your page; thus, the site will receive a better rank with quality credible web pages displaying your link than with less serious ones. If you have a link on a site ranked 10, it will value more than a link from a page ranked 4.

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Here’s another quote you should find inspiring: „We always strive after what is forbidden, and desire the things refused us.“ ~ Ovid