Search Engine Optimization is a significant part of what I carry out every day. It is part of who I am at this point in time. I have been Engaged in seo optimization before Google was started.

A bit of search engine optimization history, during the early times of Altavista and OpenText was when seo was created. And that’s when I made incredible amounts of 7 figure money for several very specific industries.

Seo has always been about getting your site as high in the search results as possible

Is the most important thing the quantity of visitors that arrive ? That is an interesting question to ponder.

If you have a business in which the number of visitors is not the only important factor, but visitors that purchase are then any position on page one of google serps is going to potentially bring you some small measure of business.

If you are on page one but in position number 5 then your traffic is truly a trickle compared to what websites in the number 1, 2 or 3 positions in the serps are getting for your chosen keywords.

If one hundred visitors daily review a certain Google Search engine result page, and your web property is in position 7 Through 10, you may be consider yourself grateful to get just 3 of those searchers. Don’t ever think that human searchers evenly click on the top 10 positions. Natives to Mars might but not us variable humans. Positions five through ten may get a total of just 12 visitors while position 3 all on its own gets 6 visitors, and the highly coveted positions of one and two may together receive twenty five to thirty.

Some of you would be scratching your heads and saying Trevor, go back to public school because your math doesn’t add up to 100. Correct, you would be, but you can stop laughing because of the 100 visitors that arrive at that search page, a few will click on the paid ads at the top and right and perhaps more than fifty percent will really just try another search term or phrase.

This is what many of us do, right?

Making people click on your ad in the natural or organic serps is another art form entirely. A description such as „The ultimate cure for breast cancer …“ will obviously get far more clicks than a rather ordinary description like „Information on breast cancer…“

The goal however isn’t just about just getting into the top 10 positions on the search engines, its really about getting your would-be Purchasers to take action ( on your listing in the search results ).

So, if your wonderful friends won’t or just can’t voluntarily link back to your web property using your most wanted keyword phrases what can you do? The answer, is not so simple, but in a way it is, though it requires hundreds or thousands of hours of networking with your peers type of work, you must find a way to get it done yourself.