If you’ve been trying to create an online income for any length of time, you’ve learned how difficult that is.

The bottom line is this . . . it’s virtually impossible to build an online income if your marketing campaign is missing one critical element. In fact, an estimated 97% of all online marketers never make a penny because their marketing campaign is missing this critical element.

This critical factor is quite literally the life-blood of any online business. It can mean the difference between no income at all and thousands of dollars each and every month.

If you are a knowledgeable online marketer, you have already made this component an integral part of your marketing campaign. And, you’re monthly income is probably more than most people earn in an entire year.

What is this vital element and what makes it so necessary?

This critical component is relationship building.

You may be wondering what relationship building has to do with your internet business. The answer is this, relationship building has everything to do with your internet business. Without it, your business would not exist.

Think about who you make purchases from . . . somebody you are comfortable doing business with, right? Somebody you know will take care of you if there is a problem. Somebody you have trust and confidence in.

Have you ever made a purchase from somebody you didn’t trust? Probably not. Why risk losing your money? Doesn’t make good business sense does it?

That trust and confidence factor is even more pronounced on the internet. On the internet you can’t sit down and visit face to face with your prospects. Everything is done through a website and email . . . very impersonal.

The internet is so impersonal, how do you convey trust and confidence to your prospective customers?

Before you ever ask for the sale, send your potential customers a lot of free, valuable information. Information that will benefit them. You want them to understand you have their best interest in mind. When you do ask for a sale, your prospect will know you are offering them some real value.

An excellent method for creating trust and confidence in your prospects is to create a newsletter. It can be a short 10-message newsletter, or it can be a full blown newsletter that goes out every week, or every month. You can set everything up in an autoresponder so the messages go out automatically.

If you possess the talent and the time to write your own newsletter, you can do that. An alternative is to find talented people to produce your newsletter. You can find very inexpensive newsletter sources by doing a search for newsletters.

Your prospects will follow you wherever you go, once they have trust and confidence in you.