This is not just a very effective way to communicate with your recipients of your postcard mailing second time, but also to distribute more of your marketing material to them.

Offer your reader something free. Ensure them that this special deal doesn’t oblige them in any way. Just provide them with something that could be of use to them when the time comes to sell their house.

You may provide them a free report labeled, „7 Reasons why selling your home now is a smart move,“ or „15 Ways to Avoid Foreclosure.“ This is just a detailed version of reasons you’ve already stated in your postcard mailing. With the report you can illustrate the reasons more, and explain how they will be benefited by it.

And in your second real estate postcard marketing roll-out, include the phone number or website address where your prospects can access the free whitepaper after registering their contact information. After a few days, send a follow-up postcard to the people who availed of your free offer.

Stating that this postcard is to impress the ideas mentioned in the report. Pick the important points you mentioned in report and emphasize on them. This two-step direct marketing process has been used by most successful entrepreneurs, and has produced amazing results.

So there is no reason why your real estate investing firm, can’t be benefitted by this, in acquiring more clients. Not sure if you possess the correct writing skills? Hire a professional copy writer to compose it for you. I can understand you don’t want to spend money on something you are giving away free. But this report can be easily named as „income-generating“ marketing tool. It will surely give you your money’s worth.

So don’t let the lack of writing skill to stop you from using real estate direct marketing. Just hire a copywriter to develop your real estate direct mail and free offer.

When you do use this approach, though, be sure that you include some essential nuggets of marketing tools in it. You’ll want to highlight your firm’s name as well as its address and phone number. If you have a web site, be sure to include this on your report as well.

In fact, you may want to use a technique that has become a standard practice among direct marketers lately. And that’s to include you name, phone number and web site address on every page. You can easily do this by using the „header“ and „footer“ tools on your word processing program on your computer.

Also adopt the latest trend in real estate direct marketing which is to have your contact information printed on each page of your free report. This will help you and your company to become first in your prospect’s mind for your services. So why not start developing that free whitepaper right now?