Most folks have an understanding of the basic concepts of value in the Real Estate industry. Many people will own a house or condo at some time in their lifetime. Even if a person never ends up owning a house, they more than likely have considered buying property at some point. There are very few purchases like home buying, and real estate is offer the most analyzed.

Subsequently, most people have a good grasp of the factors that influence the true value of a property: 1. The foundation 2. The Structure 3. Location

Foundation: Most people realize that a home is constructed from the foundation up. If a home’s foundation is not sound, the entire house could become unstable. The same is true of your SEO strategy, see: (Austin SEO). A solid foundation is critical to long-term success. And in search engine optimization, keyword analysis and research is foundation of your company’s SEO plan. All your Internet marketing efforts should be built upon it. Without an analysis of consumer search patterns and the competitive landscape of your local market, an SEO program will lack targeting needed to make is sustainable over the long term, just like a house with a poor foundation.

Structure: While a foundation consists of building blocks of a solid residential structure, its only a fraction of the entire house. How many residents will eventually come to live upon this foundation? The fundamental value of a home’s foundation is that it provides a permanent base for the structure that will eventually rest upon it . In the end, the quality of the construction is just as important as the foundation when assessing property value. As in the fairy tale story of the three little pigs, a house made of straw holds no real value.

As you may have guessed, your website is your online house. And Google is the property inspector, assessing a wide range of factors on your website to determine the true quality of your structure. Just like in real life, architecture is crucial in the assessment of property value, as is the quality of materials used in building that structure. From an SEO perspective, property materials include:

1. Website coding: Best practices coding, including W3C validation, is essential to enable the search engines to properly index every line of code on your online property. While city inspectors can’t evaluate every detail, the search engines can see EVERY line of code on your site.

2. Digital Content: The golden rule for the Internet, that content is king, is more important than ever. With keyword research and strategy analogous to a home’s concrete foundation work, your content should be created in a way that delivers maximum SEO results via body content and other coding elements such as your page and meta titles, text headings, anchor text, etc. For example, if you have a page on your site related to Austin web design, the content and wording on the page should be related to this phrase.

Location, Location, Location: The final piece of the property value equation is the location on which it has been built. External factors will always influence the value of a property. Even the most lavish property will fail to realize its true value if it is located in the slums. External elements such as crime rate and wealth of surrounding suburbs contribute significantly to property valuation.

Similarly, circles of association play a critical role in Google’s ranking for a web property. From an SEO standpoint, links from high quality websites will improve your value in the ranking algorithm. Search engines constantly gather and analyze the links to each website and use this to determine relevance to a users search. If your site is associated with the Internet’s version of bad neighborhoods, you can’t expect search engines like Google to take their users there.

Want to prove to Google that you live in a good location? Make sure your link building efforts are focused on the acquisition of quality links.

Aaron Kaiser is the Business Development Director for Web Design Austin SEO, an www.WebDesignAustinSEO.com firm that provides search engine optimization, web development and design services in the Austin metro area and throughout Texas.