I am presuming you have already read my first article in this three part series. If you haven’t, you can pick up your copy from http://bit.ly/daxtTi

OK, moving right along. Many people when it comes to internet marketing promotion believe the key to success is too simply to get more traffic to their sites. As a result, they tend to generate generic traffic in the hopes that their blogs will turn that traffic into real live clients. Unfortunately sooner or later they realise that they are not getting the results they hoped for.

If you are only getting quantity traffic and not quality traffic to your blog you will not be see the results you hoped for with your internet marketing promotion. So how do we get that quality traffic? That is a great question and this is the three step process that I use to make sure I am not just getting loads of traffic to my site, but more importantly, it is qualified traffic.

STEP 1: Determine who your target market is. Targeting a specific market does not mean that you have to exclude people that do not fit your criteria from buying from you. Rather, target marketing allows you to focus your marketing and brand message on a specific market that is more likely to buy from you than other markets. This is a much more efficient and effective way to reach potential clients and generate business.

STEP 2: Target your market. In order for your marketing to be most effective you really have to focus on the creation of the most attractive messages and their call to action. All effective target marketing puts a special focus on this particular task.

STEP 3: Capture the traffic that goes to your blog. To build or to extend your client list, opt-in marketing is definitely the best solution. With opt-in marketing, you will get to collect names and email addresses of potential buyers, of course with their implied prior consent. As the list grows, you can further categorize it into various segments in terms of personal taste, buying preference, frequency of purchase, and so on. This benefit will enable you to plan ahead other strategies relating to the segmentation.

3: Collect the details of those who visit your blog. People will be a lot more willing to leave their details if you offer them something of value in exchange for their details for example a special report or DVD about how to literally save thousands when buying their next home. The other key is to keep it short. If you make the form too long, people will simply not fill it out, or will skip over large sections of it.

In my next article I will go over how to follow up with these people and explain how to maximise your marketing efforts. Or if you prefer, you can read the article right now by simply clicking on this link http://bit.ly/d4KRnY if that doesn’t work, simply cut and paste it to your web browser.

Discover more about internet marketing promotion. Stop by David Batchelor’s site where you can find out all about internet marketing consulting and what it can do for you.