People who use email newsletters are increasing every day. This indicates more internet marketers really benefited through this strategy. Email newsletters have advantages and as well as disadvantages. So, the first time marketers or beginners should definitely know the pros and cons of email newsletter before implementing this technique.

The Pros

Email newsletters make your communication channel easy. This method carries your message swiftly to the customers and helps you to build a healthy bond between you and your customer. If you use newsletter, you are assured for good volume of web traffic.

You can contact your customers in frequent intervals. Normally, the internet marketers send mails weekly, fortnightly or monthly once. This frequent communication makes your subscriber to remember you easily. This also induces them to purchase product from you frequently.

The newsletter is a networking platform which increases your sales pitch. Other than subscribers, the newsletters will be received by some business people who are interested in the same product. So, through this you have chance to develop your business.

The newsletters are easy to dispatch. You can deliver hundreds of newsletters in seconds which is not possible through traditional posting. Also traditional postal takes more time and days to reach the subscriber, hence it partially affect your business.

The email newsletter is very cheap when compared with the printed newsletter. Here you are not going to send the email newsletter manually as you do in traditional delivery. The email newsletter is written and the time is set on which the newsletter has to be sent. So, even in your absence the autoresponder will forward the email newsletter to the subscribers in your list at the date and time set by you. So, you don’t require much manpower to implement this strategy.

The Cons

The timing is problem in email newsletter. Sometime you will commit to your subscriber that you will be sending newsletters every week, fortnight, month so on. But, most of the time you will not be able to meet the deadline as you will not have sufficient staff to do the work. So, when you could not write the content in time, then it may spoil your name.

Some time you will have the intention to add some more news in your email letter, but you will not get sufficient space. The newsletters should not be too lengthy as subscribers will not show interest to read a newsletter with so many pages.

Not all the recipients are likely to read your newsletter. Most of the subscribers just delete newsletter without reading it and send it to trash folder. But, if you use an advanced autoresponder, you find out the people who are opening your email and who is not.

One another disadvantage with the newsletter is spam. Most of the email servers send the newsletter to the spam folder and this gives more advantage for the subscribers to delete your newsletter. If your newsletters are branded as spam, then it will affect your webtraffic.

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