Facebook is one of the fastest growing social networks today, with more than 500 million people worldwide – and the best part? Half of them login to Facebook each and every day. This means that the best thing you can do for your promotional efforts is to take part in Facebook’s advertising platform. Keep reading to learn the best ways to advertise on Facebook and get as much from the system as possible.

Make sure that you have read and that you understand the guidelines Facebook has laid out for advertisers. This is really important because if you don’t understand the rules you will be more likely to violate them and put your entire promotional campaign in jeopardy. So many new advertisers find themselves penalized because they failed to follow the rules that Facebook laid out for them. Since Facebook has such a huge network, the rules are strict because they need to keep everyone in line so it is just better to follow the rules.

Don’t let emotions rule you when you’re investing your hard earned money in Facebook advertising. Negative feelings, such as greed, can wreck your advertising efforts and really deplete your advertising budget. You have to be very careful about how you’re investing your money and keep a close watch on the return on investment.

There are plenty of new Facebook advertisers who end up losing their campaigns because they just do what their guts tell them to do. Finding a little bit of success can make you very excited which can lead to lots of bad decisions that end up ruining your advertising campaigns. Rather, you should pay attention to your target audience and adjust your campaigns accordingly to improve the click through rate. This won’t all happen overnight; it takes a lot of time so you need to be practical and not emotional.

When a campaign proves that it can generate good results consistently, then you can take things to the next level but until then, go slow. Facebook advertising is the way of the future, which will require an intelligent approach on your part as well as a few calculated risks.

Curious how the top marketers generate a free emailing lists of consumers interested in advertising, and use it for their business? Use your smarts and check out this article about lead generation programs and learn a few tips from the pros.