Sales can continue to increase in a recession. During a time like this, it is important to understand how you can increase sales in a manner which is productive with your business expenditures. A prospecting firm can be one of the lowest and most productive ways to increase sales during a recession.

Prospecting firms offer advantages because their salespeople are comfortable on the phone. There are many salespeople who are good at selling but struggle on the telephone. Using a prospecting firm will allow your salespeople to be productive doing other activities while the prospecting firm can build a list of prospective new clients for your business.

A prospecting company can allow you to reduce phone time with those not interested. This frees you up to work on the more productive activities in the business which can generate more customers or prospects, leading to lower new customer costs.

You can turn your attention to meeting the people who are interested in your business. Using a prospecting company can allow you to track your return on investment so that you can increase sales but you know what it will cost to get to where you want to be.

Most businesses struggle with inconsistent sales to new prospects. You are able to delegate the finding of prospects out to a prospecting company and the building of the sales pipeline will lead to more sales, lowering your cost to find new clients.

If people hate a part of their job like outbound telemarketing, they will procrastinate and this hinders your new sales. This causes their productivity to decrease and your cost per client to go up whereas using a prospecting company can allow the telemarketing to be a fixed cost and you do not have to worry about salespeoples productivity because of telemarketing.

With the focus on new business, many customer oriented salespeople do not have time to meet with current clients. They will have good telemarketers with set scripts who can sell cost conscious individuals and businesses on meeting with you to lower their costs, which can increase your sales.

Any serious outbound telemarketing company will have a telephone automation system. This is a simply a piece of technology doing the dialing which can allow a prospecting company to hit five times the number of prospects your salespeople can hit.

It is hard to know how many new customers you will receive by using your salespeople. of clients you want based upon how much work they do for you. This can allow you to build this into your budget and the cost for an outbound telemarketing company is lower than a new hire, lowering your cost per acquisition of new client.

An outbound telemarketing company can be your new customer strategy so that you can reallocate your human capital within the business to what they do best. This can give you the ability to delegate employees to their most profitable activities such as closing meaning more business can be created from fewer people, lowering your costs.

Businesses are either growing or contracting. There is no reason to focus on simply staying put so use a recession to your advantage. In what other time can you pitch to people with less competitors than during a recession?

A recession merely is important in making you refocus how you pitch your product.

It’s time to get directly to the point in your message. Although you may think you have narrowed it down to a rather tight message, have you actually informed your customers as to why they need to buy from you?

This may possibly be the most important part of your AdWords management. This is the marketing ingredient that outweighs all others. This ingredient makes marketing easier. Without this basic yet vital ingedient, people wander aimlessly around for years.

What’s this „thing,“ this magic ingredient? It’s having a good answer to the following question:

Why should I do business with you, instead of any and every other option available to me, including the option of doing absolutely nothing at all? What do you have to offer that your competitor’s don’t.

Another way of asking the same question is:

What do you guarantee?

When you can truly answer these two questions, your ads will practically write themselves. When you can truly answer these questions, people will be lining up to buy from you.

When your business possesses a simple, unmistakable mission, it stands out in an age of obfuscated marketing messages and Byzantine corporatespeak. Your answer to this question is your unique selling proposition (USP). A statement of value that’s so clear and focused it’s almost impossible to misunderstand it.

Less is more. Your business will grow, the world will sit up and take notice, and even your Google ads will write themselves, when you stand out from the crowd with a clear, simple, and utterly unique message.

WHAT IS A USP?

Your USP is thr one thing special about you that your customer can’t find anywhere else. It’s your Unique Selling Proposition. It’s what you bring to the table that no other business does, or even can.

Your USP is about the uniqueness of your product. It’s even more than that. It is the whole reason for why your product is necessary in the first place. It is why your accompanying services are necessary, and why it’s necessary to get the product now rather than later.

A lot of the difficulties people have with Google come not from doing Google AdWords wrong per se, but from a USP that isn’t clear or maybe isn’t even unique in the first place. If you have your USP right up front, everything from the keywords and ads to the price of your product, all that falls into place.

PPC is one of the four basic types of Search EngineMarketing. PPC is also one of the most cost-effective ways of targeted internet advertising. According to Forbes magazine, PPC or Pay Per Click, accounts to 10 billion dollars a year, was around 8 billion in 2008 and is expected to increase to around 14 billion dollars by the year 2010.

Let us take a quick look at how PPC Search Engines work.

These engines create listings and rate them based on a bid amount the webmaster is willing to pay for each click from that search engine. Advertisers bid against each other to receive higher ranking for a specific keyword or phrase.

The highest bidder for a certain keyword or phrase will then have the site ranked as number 1 in the PPC Search Engines followed by the second and third highest bidder, up to the last number that have placed a bid on the same keyword or phrase. Your ads then will appear prominently on the results pages based on the dollar amount bid you will agree to pay per click.

How do you make money by using PPC into your affiliate marketing business?

Most affiliate programs only pay when a sale is made or a lead delivered after a visitor has click-through your site. Your earnings will not always be the same as they will be dependent on the web site content and the traffic market.

The reason why you should incorporate PPC into your affiliate marketing strategy is that earnings are easier to make than in any other kind of affiliate program not using PPC. This way, you will be making profit based from the click-throughs that your visitor will make on the advertisers site. Unlike some programs, you are not paid per sale or action.

PPC can be very resourceful of your website. With PPC Search Engines incorporated into your affiliate program, you will be able to profit from the visitors who are not interested in your products or services. The same ones who leave your site and never comes back.

You will not only get commissions not only from those who are just searching the web and finding the products and services that they wanted, but you will be able to build your sites recognition as a valuable resource. The visitors who have found what they needed from yor site are likely to come back and review what you are offering more closely. Then they will eventually come back to search the web for other products.

This kind of affiliate program is also an easy way for you to generate some more additional revenues. For example, when a visitor on your site does a search in the PPC Search Engine and clicks on the advertiser bidded listings, the advertisers account will then be deducted because of that click. With this, you will be compensated 30% to 80% of the advertisers bid amount.

PPC is not only a source of generating easy profits; it can also help you advertise your own site. Most of the programs allow the commissions received to be spent for advertising with them instantly and with no minimum earning requirement. This is one of the more effective ways to exchange your raw visitors for targeted surfers who has more tendencies to purchase your products and services.

What will happen if you when you integrate PPC into your affiliate program?

PPC usually have ready-to-use affiliate tools that can be easily integrated into your site. The most common tools are search boxes, banners, text links and some 404-error pages. Most search engines utilize custom solutions and can provide you with a white-label affiliate program. This enables you, using only a few lines of code, to integrate remotely-hosted co-branded search engine into your website.

The key benefits? Not only more money generated but also some extra money on the side. Plus a lifetime commissions once you have referred some webmaster friends to the engine.

Think about it. Where can you get all these benefits while already generating some money for your site? Knowing some of the more useful tools you can use for your affiliate program is not a waste of time. They are rather a means of earning within an earning.

Best know more about how you can use PPC search engines into your affiliate program than miss out on a great opportunity to earn more profits.

The most important quality of a promotional product is its ability to promote the brand name. There are many corporate gifts available today. Among them, the promotional leisurewear is one of the topmost categories of promotional gifts that act best as the best brand advertisements. The promotional clothing and leisurewear have the ability to publicise the brand name in the public. The T-shirts, jackets or sweat shirts are popular among many companies.

When a logo is imprinted on a garment, it gives maximum visibility to that piece of clothing. When a person chooses to wear a logo garment in public, whether to a movie, a park, or to a golf course, he is selling that logo to all he comes in contact with. If a fellow golfer sees the garment with the logo, an immediate association is made with the logo and the wearer, thus creating the beginning of a network chained together, which will continue to grow in the near future.

There are many choices available if one is interested in purchasing promotional leisurewear products today. At selected websites you can find stylishly fashionable garments suitable for many different brand promotions.

They are given as a gift for appreciating a special customer or a client of yours. Thus, they do not bear the look of a commercial that is intended to grab the peoples attention. The clothing items such as T-shirts or caps are always preferred by people as the promotional gifts. The clothing products are the most useful to them; hence, they accept them with pleasure. The leisurewears are used by people when they go out to spend their evening or weekend outside their home, chatting with their friends or involving in any leisure activities.

The most valuable type of promotional gift is clothing. It continues to sell the brand long after the campaign has ended, and everybody loves to receive it as a gift. The wearing of it is both utilitarian and stylish, because of the logo adorning it. If you are about to embark on a marketing campaign or a product rollout, then pay attention to promotional clothing, as it will give you benefits for years to come.

Keyword density is an indicator of the number of times the selected keyword appears in the web page. But pay attention, keywords shouldnt be over used, they should be just sufficient enough to appear at important places.

If you repeat your keywords with every other word on every line, then your site will probably be rejected as an artificial site or spam site.

Keyword density is always expressed as a percentage of the total word content on a given web page.

Suppose you have 100 words on your webpage (not including HMTL code used for writing the web page), and you use a certain keyword for five times in the content. The keyword density on that page is got by simply dividing the total number of keywords, by the total number of words that appear on your web page. So here it is 5 divided by 100 = .05. Because keyword density is a percentage of the total word count on the page, multiply the above by 100, that is 0.05 x 100 = 5%

The accepted standard for a keyword density is between 3% and 5%, to get recognized by the search engines and you should never exceed it.

Remember, that this rule applies to every page on your website. It also applies to not just to one keyword but also a set of keywords that relates to a different product or service. The keyword density should always be between 3% and 5%.

Simple steps to check the density:

Copy and paste the content from an individual web page into a word-processing software program like Word or Word Perfect.

Go to the Edit menu and click Select All. Now go to the Tools menu and select Word Count. Write down the total number of words in the page.

Now select the Find function on the Edit menu. Go to the Replace tab and type in the keyword you want to find. Replace that word with the same word, so you dont change the text.

When you complete the replace function, the system will provide a count of the words you replaced. That gives the number of times you have used the keyword in that page.

Using the total word count for the page and the total number of keywords you can now calculate the keyword density.

All you need now is little something that actually tells you what the absolute best and most profitable keywords to use are. And yes, that tool does exist! Not only does it tell you what the most profitable keywords you need to be using, it tells you:

* If an Adwords advertiser is a clickbank, paydotcom, or amazon affiliate

* See any Adwords advertiser’s daily Adwords spending, clicks per day, cost per click

It does alot more too!

Shape, Color and Material, think about it. If you spend a few moments considering these three characteristics you might find your first reading glass shopping experience is not only painless, but fun. Who doesn’t like an opportunity to express who they are, your new reading glasses can do just that!

Take a look in the mirror and focus on the area above your eyes. What shape do your brow bones and eyebrows create? This area may look very oval, round, flat, curved inward, curved outward, etc.. The point is that this feature is unique to you.

Reading glasses are for those who would be closely looking at objects for a long time. However they are not the same as computer glasses, which are different in design. These glasses will be blurry if you try looking across a room through them.

Combine the lightweight plastic material frames with lightweight lenses available from your doctor. Clear plastic reading glasses are available in full size or half size as well as many different styles. The invisible allure of clear plastic reading glasses is what keeps them a popular choice for new wearers.

Go for the lightweight glasses as to not burden you face with the weight, it may not bother you wearing heavy glasses for a few minutes but it will surely bother you when you are wearing it for at least 12 hours every day.

You can also find compact magnifying lenses that come in the size of credit cards but which are provided with a tough polymer-coated acrylic frame to withstand wear and tear. These lenses can fit inside a small wallet or hooked in a key chain. Some come in as fancy pendants that you could swing around your neck.

Most of these compact reading glasses now also come in a variety of designs, textures and colors. With such variety, you are bound to find a reading glass that suits you and the purpose for which you require reading glasses.

Rimless or frameless eyeglasses have become a very popular choice. They are lightweight, simple, and fashionable. When selecting your pair you may have options regarding metal frame color, hinge style, and lens shape.

These eyeglasses will give a much wider viewing area than other glasses so working with them is easy. Perfect for those who are constantly into close-up work, these frames and lenses allow a real wide range of magnified vision.

You can find many styles to choose from slim frames for an elegant look or chunky frames for a bold look. You could even try rimless frames. There are very traditional looking, round frames or narrow angular frames.

A blog is an expression of yourself in written form. Basically, it is your thoughts, your ideas, your stories, your opinions, and your information displayed through your written voice. Blogs can be written on just about anything. Although making your blog pay you may not have been the original goal, it is certainly something that most blog owners wouldn’t say no to, if they could make it happen. Earning revenue via your blog can be a very satisfying experience.

The blog originates back to the beginnings of the internet. Blogging started out as a diary or journal that captured the daily lives of people. The word blog actually came from the word weblog. Weblog was the term developed by Jorn Barger and later shorten to blog by Peter Merholz. During the 1999s, the popularity of the blog exploded with blog hosting sites such as „Open Diary“ and „LiveJournal“.

It was in the political realm and news reporting that made blogging famous. The fall of the U.S. Senator Majority Leader Trent Lott in 2002 was widely attributed to bloggers. The bloggers brought to light some comments not made public by the media. Senator Lott was forced to step down from the controversy.

It wasn’t just politics that bloggers were interested in. Dan Rather, the news anchor of CBS, reported about President Bush’s military record. The validity of the documents presented was called into question by bloggers. In depth research revealed the documents to be forged and the „rather popular“ Dan Rather was fired over the incident. CBS was forced to issue an apology.

Some bloggers have a hard time keeping fresh content in their blogs or other activities come up that steal away their time. When this happens, they often put their blogs along with the domain name up for sale. This is where you can make money without actually having to write a blog. You can buy these lower priced blogs, fix them up a little just like you would for a renovation on an inexpensive house and then resell them for a profit.

Other bloggers are attempting to grab a piece of the millions of available advertising dollars by putting ads on their blog. Visitors leaving those blogs often click on the ads and for each click, the owner gets some small revenue. Google Adsense, and Adbright are just two of the many online entities that allow you to customize ads for your blog.

The great thing about ad revenues is that you can be collecting revenue, even if you have ignored your blog for quite some time. If however, visitors have been commenting on your blog and keeping it alive or constantly changing for the search engines, then you traffic will be increasing along with your residual income. There are tricks and tips to the size of the ad format relative to its surroundings and the placement of the ad that can make up to 400% more money for you, so before you run out and just put Google’s adsense on your blog, read up on this a little more.

Selling products from your blog is a good way to make the traffic on your blog work for you. Your blog can help you promote items that you wish to sell. A percentage of each item sold goes to you. Note that this is percentage of the sale which is different from google ads where you get a percentage of the Click earnings. When starting out, you might want to pick products that you use and are familiar with. It is easier to connect with the customer when you know what you are talking about.

Clickbank is the king of info products and can pay commissions as high as 75%. But Commission Junction, and LinkShare are also great sites that engage in drop shipping and lead generation for commission. Literally, thousands of products are available for you to market. Putting a related product image with an affiliate tag from CJ into a related article on your blog can only help not hurt your chances.

Just remember, too many ads are a turn-off to potential customers. Messy looking blogs with too much advertising turns away customers and everyone runs from over-commercialization. So keep your blogs looking like they are offering more information than advertising and you should be doing just great.

Getting more people to visit your blog is important to generating sales or getting more ad revenue. The more people who visit your site, the more potential for income that you have. Traffic can be directed toward your blog by commenting in other topic related blogs and leaving your own blog address in those. Consider putting your blog address in your signature as your comment in forums and don’t be shy to put your blog url/address in your Facebook, Hi5, Orkut, Linkln or Myspace accounts for more curiousity seeking traffic.

Yahoo and MSN search engines prioritize blogs. To keep your blog on top, keep adding new content. Alert your readers to new content by submitting your blog to many of the ping services available. New content will automatically send a ping/alert to the 100-200 search engines particularly if you have added more ping services than the default rpc.pingomatic.com that is set up in your blog writing options area. This will re-prioritize your blog to higher levels in the search engines.

Making money from your blog is a realistic and achievable goal. It does take some work and elbow grease type investment to figure out the combination that works best for you. When it does succeed, its often a pleasant surprise to see small checks coming in continuously.Many of the ideas mentioned above are general commonsense ideas. Some of you may have known about them, and for some there may be just a little new information here. Understand however, that while these are all great ideas, implementing them in exactly the right way to make a ton of money is typically a trial and error process that many of you can relate to. Suppose however that there was a way to cut through the wasted trials and use an existing formula that simply works? Read a review of 5 of the web’s best known blog authors, whom all make 7 to 8 figure salaries from their blogs.

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We all know how popular search is for internet users. However, did you know that as of October 2008, video surpassed search on the major 5 search engines in terms of becoming the most popular online activity? According to research covered on ReelSEO, online video is now the most popular online activity worldwide.

Because online video is so popular right now, it presents a unique opportunity for online marketers to leverage video content as an effective means for marketing brands, products, and services. Because online video marketing is in the nascent stages, there is much that is not well understood. For content producers as well as internet marketers, it is important to learn how to produce and publish video content in a way that users can easily discover your video content on the search engines. For this, one must learn and understand video search engine optimization, or SEO for video content.

To start off, let’s answer the simple question, „What is Video SEO, or SEO for Video?“ Basically, it is the process of creating and publishing a video such that it is easily discovered, indexed, and ranked by search engines. When we talk about video SEO, there are really 2 distinct strategies and methods to consider.

„Posted“ video SEO is one strategy whereby the goal is to get as many viewers as possible to your video content. „Posted“ video is basically when you optimize video content that is uploaded to video sharing websites. The benefit with this strategy is that you can leverage the massive viewing audiences that already exist at these major video destinations like Youtube and metacafe. Additionally, by uploading videos to these video sharing websites, you can leverage the pre-established page rank and authority that these sites have in order to assist you in ranking well within universal search.

When optimizing your video for uploading („posted“ video SEO), it is very important that you choose your target keywords wisely and include these in your titles, descriptions, tags, comments, etc… There are also many services available on the web that allow you to upload your videos to multiple video sharing websites at once. Although there are a few tactics that can help, for the most part, a „posted“ strategy does not assist well with driving traffic back to your own website.

In addition to „Posted“ video search optimization, there are many techniques and strategies for „hosted“ video SEO, or „website“ video SEO. With this, the goal is to optimize video content that is placed on your own website. With universal search on the rise, it is possible to utilize video content to increase your own website’s chances of ranking in the major search engines as well as the video search engines. The main benefit in this strategy is that you can expose potential viewers to your other business assets, products and services.

With „hosted“ video SEO, it is most important that you follow best practices in general for search engine optimization. Because search engines can not yet read within video content, it is important that you optimize the HTML pages that contain your video content much in the same way that you would with regular SEO. Although there are many detailed tips and techniques for „hosted“ video SEO, most can be summed up with the following tips:

1) Make sure that the page with your video on it includes a good amount of relevant on-page text to guide the search engines. Include your keywords in your meta tags, URL string, descriptions, etc…

2) Consider publishing a transcript or captions for your video.

3) Keep your videos in one main directory with one video per unique URL.

4) Create a video sitemap and offer an MRSS feed so that search engines can more easily find and index your video content.

5) Be sure to generate off-site links to your video pages by encouraging users to share and link to your videos.

Whether you choose „posted“ or „hosted“ video SEO, ReelSEO is a great reference and resource for your to learn more tips and guidelines for video search engine optimization and marketing. ReelSEO is the only website available today that is completely focused on providing expert advice when it comes to video search engine optimization. If you want to learn more, ReelSEO is the most authoritative site in existence.

Good luck and much success to you and your video optimization efforts.