Sometimes there is a great deal of confusion between search engine optimization and search engine marketing. Although these online marketing techniques are quite different from one another, they share a number of similarities.

Let us begin by focusing on search engine optimization also referred to as SEO and comparing SEO to search engine marketing which is referred to as SEM. Both SEO and SEM require a firm understanding of how they work and where they fit in the online marketing mix. SEO requires a strong knowledge of how search engines work and what it takes to achieve top search engine placement. Search Marketing requires a firm understanding about online advertising, keywords, and ROI.

Both online marketing methods can be rather complex yet at the same time relatively simple. SEO can be boiled down to this. Where your site is ranked on major search engines is a direct result of your understanding and application of best practices in the area of SEO.

Search engine marketing is based on an understanding of online ad campaigns that are implemented on advertising networks. The largest online ad network is Google followed by Yahoo! and MSN. These ad networks basically work the same way. You open an ad account, place an online ad, and when users search for terms related to your ad, the advertisement displays. When someone clicks on your ad, you pay a fee.

Search engine optimization is different from search engine marketing in many ways. SEO is defined as the organic result that shows up in search engine results pages after a user generates a query. Techniques associated with SEO are broken down into on-page optimization and off page-optimization. These techniques have their own nuances but are independent of one another.

The purpose of SEO is to generate natural traffic to your website. After a browser completes a search on Google or other major search engine, the resulting list is based on each search engines algorithm. When users click on these results you do not pay. Organic search is usually referred to as natural or free traffic.

Search engine marketing differs in that you pay when users take an action. Unlike traditional advertising you do not pay for your ad to display. You do however pay when a browser clicks on your ad. The amount you pay varies on the competitiveness of your keywords and the position in which you want your ad to display.

Doing business online requires a firm knowledge of both search engine optimization as well as search engine marketing Both internet marketing disciplines can support your online success. If you are not currently comfortable with SEO or SEM, begin with some simple research, explore SEO and SEM products, or subscribe to an RSS feed. Doing so can improve your knowledge and expertise in both of these areas.

Seventy percent of dental patients are jumping online to do some form of checking before showing up for their first dental appointment. This presents a tremendous marketing for dentistry opportunity about which most dental practices have no clue. Typically, new patients type in their city and the name of the recommended dentist in a search engine like Google. This article will review the dental marketing solution which can tackle this opportunity.

Most search engines including Google, present such local search results with the dentists reviews off to the right side. That means when a new dental patient searches for you online they will also be shown your information along with the information of your competitors.

Research has some shown that reviews are very influential on consumers who are making decisions. If you have two or three mediocre reviews but you have a competitors who has twenty-five favorable reviews, this new prospective patient may be swayed despite your being recommended by the patient’s friend.

Having a handful of positive reviews is not enough to keep attracting the new patients who are researching online for a new dentist. Patients go with their gut feeling when picking a new dentist. The first person experience afforded by a review is an excellent way for new patients to gather information when making their gut feeling decision.

To avoid the scenario of losing new dental patients who are doing online research, you need to control your reputation on the Internet. The best way to do this is for your dental practice to create its own dental review site. By having your own dental review site it, your practice will a tremendous amount of influence in the new patient’s decision making process. As the prospective dental patient is doing his or her research and stumble across your review site with scores and scores of favorable reviews, that dental patient is much more likely to end up visiting you. In fact, sometimes, you might even sway dental patients who were strongly considering visiting one of your competitors. Online favorable reviews have been shown to have this effect.

Because you are at the front lines of dental service, you are in a better position to collect reviews than any third party review site. In fact, when your dental practice has its own review site, you can collect reviews from every patient. Since you control the review site, you decide which reviews get published and syndicated online versus which reviews are used strictly for internal purposes. It will not take long for your practice to develop scores and scores of webpages with favorable reviews about your practice.

The best way to think about an online intelligent dental marketing program is like a grocery store. Imagine that the Internet is a very big grocery store, and right now you have a dental practice that occupies one little thin sliver of a shelf at the very bottom of the aisle that belongs to dental services. By collecting favorable reviews, you will be increasing the width of that shelf space. Over time, as you gather more and more reviews, the width of that shelf space will occupy the entire aisle or even multiple shelves on that aisle. Therefore, any time a prospective dental patient is walking down that aisle searching for dental services, the odds that they are going to pick your office for a new visit are much higher.

There are three major ways in which you can increase your landing page conversion rate. All landing pages created by professionals usually include these three elements as well as a few others.

The first way in which you can increase your conversion rate is through personalization. This is usually done in two ways: the first way is by providing a photo of yourself. The second way is by adding your signature to the bottom of your landing page. This radically increases visitors‘ trust. Most people who resist buying products online do so because they’re weary of getting scammed by a faceless liar, who wont be around when they need help or when they need to return the product. By adding your picture and signature, you can gain visitors‘ trust.

Another way you can increase your landing page conversion rate is by using black text or a white layout. Regardless of what anyone tells you, this is one of the easiest ways in which to make your page look professional, rather than pathetic or desperate.

The third way you can gain trust is by offering something for free. This is generally what you will do if you’re using a squeeze page to generate leads: you’ll offer a free report or five-day course “ and then use that to generate leads, which you will later upsell or generate revenue from via affiliate sales. Why is this technique so effective? Quite simply because it allows them to judge your work and ideas before they actually have to pay for them. Additionally, it builds trust.

In addition to these three ways in which to increase your conversion rate, you should always guarantee a product. If you sell through Click Bank, you actually wont have a choice. But if you’re using Paypal or some other check out program, you will want to make sure you clearly state that customers can return your product for any reason within a given period of time after the purchase.

Follow all of these steps and you will significantly increase your landing page conversion rate.

Have you ever heard or read the phrase „multiple streams of income“ before? Do you know what this phrase means? For many businessmen, creating multiple streams of income online or offline is one way of securing themselves as well as their businesses in the future. They also believe that it can also save them from the so-called famine effect in the business industry. Once you are engaged in affiliate marketing business, it is advisable if you have multiple streams of affiliate marketing income so that if one of those income streams vanished, it will not upset you the way losing your sole stream would. If you depend on just one source of income and this single stream has been downsized or has lain off, you’ll surely find yourself bankrupted and hopeless. Try to ask the most successful online entrepreneurs, and you’ll discover that they have established multiple streams of online income.

There is a businessman that said and attested that the very first step you must take in creating multiple streams of income is to assess or evaluate your resources. Start by assessing yourself first. Jot down your answers to the following questions: What are the talents, abilities, strength and gears that you possess? Are you gifted with excellent and creative writing skills? Can you do well at sales? Are you good in communicating with people? Are you born with an artistic skill or unique ability that other people don’t have? Through this, you can determine the kind of business where can possibly excel.

Next, look around and write down you assets and physical resources such as computer, color printer, scanner, digital camera, cell phone, CD or DVD burner. Write these all down because it can be used as a resource. Consider also your friends and family. Find out what do they possess that you have access to. Remember that no man is an island. You can use the talents, abilities, knowledge and resources of everyone you know.

That’s basically the initial step if you want to create multiple income streams. But if you’re already a webmaster or a site owner, you definitely have an edge. Why don’t you join affiliate marketing business to help you gain extra income out of your own website?

Being involved in affiliate marketing is one of the most desirable ways to make multiple sources of income. It is because affiliate marketing programs come in various shapes and forms. There are a large number of affiliate marketing programs that you can sign on with and start gaining bucks right away. In affiliate marketing, you can make money by promoting and reselling your affiliate products and by recruiting new affiliates. What’s good about this is that you can find widest array of training materials that can enhance your marketing abilities. In affiliate marketing, you can be sure that there are genuine products to promote and sell and there is real income to make.

Either part time or full time, being an affiliate marketer is an excellent way to create multiple income streams by means of promoting products and services from web merchants. Here, you can get affiliate commission without investing big bucks in making your own product and without worrying about book keeping, customer support and ecommerce. All you have to do is to promote and resell the products and services in your site and pass on potential customer’s the merchant’s site.

In affiliate marketing, it is advisable to promote more merchants in your site so that your visitors will have variety of destinations to choose from. Using multiple merchants in the same site or niche means only one thing – you have multiple streams of affiliate income. There is absolutely nothing wrong with this business strategy because this is one of the best ways to protect your business and expanding your horizons. Through this, you can be assured that you won’t experience crisis if ever one of your web merchants closed his/her program.

However, you should choose only those affiliate programs that interest you so that you can effectively advertise and promote them. Don’t ever be tempted into signing up for numerous affiliate programs in the hope that one of them will bring income. Select wisely and don’t be engaged in selling products you know nothing about. Go with the stuff that jives with your enthusiasm; your passion can capture your client by the nose and guide him/her to your affiliate link.

You should also work hard to make your multiple streams of income more stable. You can do this by embracing some strategies and tactics and by developing within yourself, some traits that can help you become successful in any kind of business such as patience, persistence and thirst for knowledge.

Lastly, just remember the adage that says „Don’t put all your eggs in one basket.“ So that if one of them is lost, you can still have some to make omelets. And what do these eggs have to do with multiple streams of affiliate income? Well, it goes without saying that the more streams of income you possess, the bigger and better your money lake becomes.

As for methods in selecting a laptop carrying case, you should be sure to take your time. Selecting the first you you find is probably not the ideal method as you might just find a cheaper and nicer laptop case than the one you just spent your hard earned dollars on.

To avoid such an unpleasant situation, you will probably want to ensure that you carefully shop around before making any final decisions. These days, with such a wide variety of laptop cases on the market, it is vital to make absolutely sure that you understand and identify your own personal needs.

What do you use your laptop for? Will you plan to travel much with it? The answer to these two questions will help you understand that finding the perfect laptop case is actually a simple chore. As you know, your laptop was a significant investment and you will undoubtedly want to protect it in order to avoid having to soon buy a replacement.

As a result of this, it is critical to ensure that the case you choose will be strong and durable enough to provide your laptop with protection. With every trip you take, the more protection you will need to as the odds of something happening to your laptop increases. If you plan to carry computer accessories such as a mouse, CDs, AC adapter and hard disk files, you will certainly want to look at cases that have compartments.

If you are a student or plan on carrying books along with your laptop, a backpack carrying case may be just the thing for you. If your plans are simple, and you just need to carry your laptop, a briefcase style may better fit your plans. Provided that you select a laptop case with all the storage space you’ll need, you can be assured of a good decision.

If you are carrying books with you then you might want to look into the backpack carrying case for the laptop. For those who simply need to carry their laptop, the briefcase style will do just fine. As long as you are getting all of the storage space that you need you are making a good decision.

Once you decide on a style to go with, make sure that you continue to shop around…even just a little. There have been so many cases in which a person selected a laptop case only to see the identical case a few weeks later for a lower price. Just as long as time is not an issue, it makes sense to shop for the best deal you can find, especially in this challenging economy.

Even once you find out which style you want to go with, make sure that you are still shopping around a little. There have been too many cases where someone bought a laptop case only to find the same thing a day later for twenty dollars cheaper. As long as you are not pressured for time, looking around for the best deal possible is the ideal way to go, especially in tough economic times such as these.

If you focus on event photography you can make quite a bit of money. It is a varied and widely saught after field of photography.

How to do it

Cover only events where it is hard for people to take the pics themselves and where they will want to keep their memories frozen in film.

One idea is to go to kids sports events. Get permission from the coach to click pics for the parents watching and then start clicking away. If you turn up with a great big telephoto lense like the ones used for pro coverage of events, you will be taken seriously. Make sure you get all the kids doing great action shots and then hand out flyers to all the kids parents watching with you’re web address. If you can get hold of the parents email address so you can email them the URL of you site then upload the pics to your web site that day and email everyone. If you have a simple shopping cart set up you can make money in a few hours as people pop in to see the pics and buy them for $20 or more a pop.

You can do a similar thing with weddings. Take all the normal shots as part of the wedding coverage but then get your URL printed on the wedding invites and all the other wedding materials and also get an email list of all the wedding guests, offer the couple a nice 20% discount for doing this and then take lots of extra pics at the wedding of the guests doing all the things they do. Upload all the pics to your site and send the emails. You will then make a lot more money than the 20% discount it cost you because then 30 or 40 people will be also buying your pics at $20 or more a shot straight from your site. Also charging them more for higher resolution shots is a great bonus income as well.

The trick is to find a niche where you can excel by being the best photographer in the room, and offering an easy way for people to buy your photos.

Dog shows, fashion shows, horse shows, car shows, livestock competitions, rock shows, – the list goes on. Keep your eye out in the events section of your local paper to see what is happening. Always ask for permission to shoot pics and if you need to offer the people 10% of the income if feel you need to so you can get easy access.

When we love what we are doing we start to think if creating a business from our hobby will be beneficial. A business or work is more fun and profitable when we enjoy and love what we are doing.

It is easier to decide that we can profit from our hobbies when we know that we already love what we are doing. Our next questions that will need to be addressed are how much will it cost? Where do I apply for the booths? When is the deadline? These are just some of the questions.

In starting a small business it is usually advisable to spend less. So the first thing is to search of local craft fairs or craft shows in your area. Less gas and time will be spent if it is just an area near you.

Once you get the schedule of craft shows and fair in you area, it would be good to distribute your goods to different location or show. Having different locations will hit more customers than just one show.

Knowing that spending less when you are starting a business will help you create a budget that you can work around. Fit your booth rent, application fees, gas and other expenses within the budget that you have set. Less cost in the beginning will make it easier to break even in the end.

Keep in mind that keeping a uniform price from one location or show is also good. When you give different prices in different locations this will show that you are not trust worthy and some times the customer will think that you are not the one making the product.

In starting any business it is always to gather as much information as you can. Getting all the information you need will help you do better with your business. Information not only confined financially but also how and who your potentially customer will be.

Many start out with a clear head when it comes to researching making money online, unfortunately it dont take long before their head becomes cloudy and the red mist dulls their normally reasonable behaviour. Its far to late to return to reality, and stop the gurus helping themselves to their credit card accounts seemingly at will. Or is it? If only they would give the wealthy affiliate university a chance to teach them something of worthwhile knowing. If you are one of those people Stop the self destruct count down now and read on.

The first port of call is their favourite search engine, and the now legendry search phrase, (Make Money Online) This act alone, as most likely sealed their fate for failure. There is only one business anyone who wants to earn money online should be researching, and that is affiliate marketing. Affiliate marketing can be done online without owning your own web sites, the bum marketing why, most who know anything about marketing online will most likely know this as Article marketing. There are no advertising fees to pay, web hosting, or any other type of fees, with the exception of wealthy affiliate tuition fees.

Anyone can set their selves up as an affiliate marketer but unfortunately those that do without the proper affiliate training and education fail to make even one measly affiliate sale. (All one has to do is display, inform and spread the word about certain products and services created or offered by a different companies and then collect their commissions). Sounds easy, so why the big failure rate?

Basically without knowing how to present the products, or knowing how to presell the product to someone who may be in the market to buy, the likely event is that they will pass it by thinking the product is not what they wanted after all. If you want to try bum marketing there is certain things you need to learn, to pre-sell the product in your article.

One of the Wealthy affiliate university subjects is teaching affective bum marketing, When done the right way bum marketing can be very profitable over time, with the added benefit of costing you nothing in advertising cost or web hosting fees, 100% profit the affiliate marketers dream come true. Learning how to market online for free is one of my favourite subjects, at the wealthy affiliate university.

Article marketing or bum marketing as we at the wealthy affiliate university call it, works and works well so much so that a bum campaign put out months ago an still bring you in a few hundred dollars a month on autopilot. Learn to become a professional affiliate marketer and never look back, affiliate marketing is the future of the web be a part of it.

However, without the proper training and education becoming a high earning professional yourself is most unlikely to happen unless you are prepared to invest a little in oneself to learn maybe just the basics. Bum marketing is risk free as you don’t have to pay for anything. All you have to do is make sure that you get people to the product sales page, and cash your check. Join the wealthy affiliates for a month, Just by doing that, you can learn to earn a steady income in affiliate marketing.

Link recognition/popularity is one of the algorithms that search engines with regard to the position of your page. Mainly popular site is more than just the search engine outcome /results. Linking is the new name in the paper. Link your connected or related lenses to each other. This is a good procedure or practice as it is well-known to be a good building traffic tip.

LinkedIn works on the opinion or principle of six degrees of disconnection or separation. Thats why once you have joined and connected to a trusted colleague, you are able to observe who they know. Linking off to blogs and articles is normally the way to say more. Link to your content contextually on other peoples sites.

My Space can be dipped in and out of. Socializing after school happens on Bebo. (one of the worlds most popular social networking sites) My Space is an exhilarating online community somewhere members can meet new friends, reconnect with old friends, network or even discover or find prospective passionate partners. There are some MySpace members who join the community simply for the capability to continue in touch with their old friends and are not looking to make new friends.

My Space is one other bigger social networking site with over 70 million visitors and 9 million members. With such a huge prospective market for you online business, you can not afford to keep out MySpace from your market plans. My Space is amusing when people start to add or contribute more content. You can encourage and persuade them to do the same.

Building a community or a group of people around your blog will bring you increased and better traffic, but how do you start? The boilerplate response to building traffic is always? SEO, social networking sites, and commenting on blogs? Building links to your site is a must. This is the most essential factor when ranking well in google for your preferred keywords. Build a mailing list and by the use templates. Whether you want others to link to you, vote for your articles or answer a question, emailing others to ask them a favor is time-consuming yet rewarding.