If you have your own business, you should consider online video marketing as way to promote your business. You already have a website and you may wonder why you would need a video to sell your product or your vision. People do not have a lot of time to peruse an entire website to understand what it is that you are trying to sell.

So if you want advertise your product you have an extremely short time to get someone’s attention. After that, you have to find a way to hold it once you have it. You may already have a great website with explosive graphics and well thought out text. But most people will only stay on a webpage for a few seconds before making a judgment and then moving on to their next idea.

If you are selling a chair, an image and a brief description will probably do. But if you are trying to explain how your business idea will make people money, online video marketing make the explanation so much easier to understand.

It takes a lot of money to make a commercial for television. You have to hope and pray your commercial does not end up running in the wee hours of the morning in between the commercial for penis extension and the next greatest diet control pill. Online video marketing gives you all the control you need.

You will need to get a decent camera for good image quality. Your video represents you and your ideas. A poorly shot video will not make a good first impression and people will probably not watch your video. MP4 and widescreen format should be your best bet for the best image quality.

Take the time and effort to record your video in high definition. Do not be lax in regards to the editing. You want people to give you money for your service or product. You want give them every reason to want to give you their money.

Try to get your video out on as many web pages as you can. You Tube is only one stop for your video. Offer to allow someone else to advertise on your web page in return for giving you space on their website. Research other ways to get your online marketing video out to the masses. You could have the best and most entertaining video out there but if no one sees it, that really does not matter.