Nowadays, with an extreme level of competition on the internet, such that has never been seen before, it takes inside knowledge to gain a marketing advantage. Unlike with other mediums, on the internet all businesses are on a level playing field and any small business is able to compete with international corporations if they can market themselves well enough. This is where online marketing agencies come in. There are numerous ways that online marketing agencies market your website to the world. The primary methods that they use are detailed below.

The first thing that online marketing agencies will do is to optimize your website for search engines. This procedure, called SEO is an extremely productive marketing strategy that uses a number of algorithmic methods to improve a websites ranking within search engines. These methods include editing and optimizing a websites HTML coding that improve the relevance of search results and increasing a websites publicity throughout the internet. By being the first result shown on a search engine after a keyword or keyword phrase search, it means that there is a high chance that it will be the first website a user will select when looking for a particular product or service.

Online marketing agencies can use a number of different formats available on the internet to increase your websites exposure via SEO, these could be: blog posts, forum posts, articles, PowerPoint presentations, online databases, video submissions and promotions, local search submissions (maps), directory submissions, press releases, and copywriting, just to name a few. An alternative to the algorithmic means used by SEO, a website can also use paid placement, paid inclusion and/or contextual advertising to increase their visibility in search engines. These terms refer to the use of advertisements on similar websites that point users to your website.

Another method that has been shown to be quite effective, and is used by many of the larger retail websites is email marketing. Email marketing means sending email newsletter to previous customers and all users that have signed up to your website, to inform them of product or service updates, new products or services, changes to your business and any other information. The emails can not be too frequent as they will lose their value to the potential customers.

There is another method that can be extremely advantageous to a websites marketing presence, although co-currently it can be labor intensive and expensive to execute, and that is search saturation. Going by the same concept as SEM techniques which aim to increase a websites search engine rankings; search saturation targets the whole of the first page of results generated by a keyword or keyword phrase search, locking out the competition.

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