Many New York entrepreneurs have made it big in the Big Apple, easily connecting with opportunities for expansion both off and online. But if your site is struggling and your web traffic is down, you well understand the value of a New York City SEO expert.

Web Traffic: Everyone wants it, and we all need it, but how do we capture it? Many entrepreneurs have resorted to self-help measures, while others have hired scam artists who do nothing to improve the functionality or page rankings of their site.

So, what can an online business merchant do to increase online visibility, which in turn will boost web traffic and sales? The wise answer is to hire a New York City SEO guru worth your time and money. But how do you know if your consultant knows what he or she is doing?

The following is a list of six questions you should ask when interviewing your potential New York City SEO expert:

First Question: Can you tell me what makes on-site and off-site SEO different? Onsite is to improve the actual site, and offsite is to improve link building from quality sites to your site. An failure to quickly answer this question is abysmal; move on!

Second Interview Question: How do you demonstrate your effectiveness? Are there detailed tracking tools and analytics you use? Use of Google Analytics or something similar is an acceptable method.

Third Question: Are there recent changes within the SEO industry that you believe will affect how you optimize my particular website? Trends and SEO methodologies are always changing. They must be able to rattle off several things that have changed within the last year and how this may or may not affect how to optimize your site.

Fourth Interview Question: How long will it take to see the results of your strategy? Move on if their response includes anything about first-page ranking in as little as a few weeks.

Fifth Interview Question: Can you tell me the pros and cons for search engine optimization versus a pay-per-click (PPC) strategy? The strategy must always look to the long-term, which is why optimization, versus PPC, which is short term, should always be the focus. There’s no way around this fact, and anyone who tells you different should be… you guessed it: removed from your short list.

Sixth Question: Do you operate as a single contractor or do you collaborate with other experts during this process? You must be able to be in constant contact with your so-called consultant. Evasive answers or failure to respond to your inquires quickly is a tell-tale sign of trouble.

So, these are the six questions: The only true way to weed out fakes and phonies from bonafide New York City SEO experts. And if the interviewee don’t? Keep looking for a qualified expert. New York City never sleeps, so we’re confident you’ll find another expert awake at any hour.

Our New York City SEO company team can increase marketing optimization efforts in areas that are generating the best search results. The system of values regarding concerns explained here can be seen by browsing here.