When ‚ing‘ is added to a word like ‚market‘ something new is created out of something old. A noun gets a new meaning that is the original meaning with an element of action added. Thus, marketing becomes all the actions that go on in markets.

Markets are ancient social institutions. From the earliest times of economic activity people took produce to places where others gathered with similar purposes. They traded, chatted, exchanged jokes and displayed their wares to maximum advantage. In many cases markets grew and became permanent market towns.

Where potential buyers might be, displays are important to attract attention. Girls are experts at this because, like flowers, they are naturally very attractive and so using their natural beauty is fun. But even when marketers have flowers to sell they move the most beautiful ones forward to attract the attention of passers by displaying them to their best advantage. This is an essential activity in marketing.

Traditionally there have always been people involved in markets. They are very social places where traders usually maintain friendly relations with each other though fights do flare up momentarily. In general there is understanding in markets that the purpose is to trade. With that as the background transactions take place happily and traders deploy their wares in ways that will connect human eyes, minds and wallets.

Big bustling cities are busy with marketers. Vehicles move about blazoned with colorful advertisements. Newspaper sellers cry out to attract buyers who will read information sandwiched between persuasive images and slogans. The continual movement and economic activity of city life becomes intoxicating as it flows through streets.

Big cities like Paris, London and New York are iconic, but Trafalgar Square has finite dimensions and not everyone can be there. People congregate in other places and where there are crowds there are marketers. Some inventive entrepreneurs send out groups of lovely young people into crowds where people are engaged in leisure to attract attention to goods that are connected with leisure such as sun cream or sun glasses. Products, prices, people and places are thrown into a heady mix of economic activity.

As the human population grows and as technology advances crowds become more dense and space more rare. A great deal of activity occurs now in cyber space. Millions sit in their own small rooms but interact with other people by means of computer keyboards. Social networking sites are the new exciting people populated streets for marketing.

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