When it comes to search engine optimisation, a new company called Atlantic Technology intends to buck the trend. Search engine optimisation and design specialist, Eamonn Murray, has years of experience in the industry and now wants to help small to medium businesses get on the right track.

„There are a lot of myths surrounding optimisation for the web,“ says Eamonn. „The real skill in website optimisation is to make sure the basics right and knowledge of how to set up a website such that the major search engines can ‚know‘ what your site is all about“.

Atlantic Technology plans to offer it’s services to businesses wanting to expand their base and drive more revenue from the internet. Eamonn explains the processes of optimisation for a website.

First – evaluate the customers goals and produce a plan to target clients on the web. From this, a targeted keyword list is drawn up and agreed upon.

Second stage is on-site optimisation. This requires skilled coders and optimisers going through a website and ensuring the site meets quality optimisation standards. The search engines will love your site for it.

Next comes link building. Inbound links are essential to how your site ranks in the major search engines like google who see inbound links like a vote of confidence. Atlantic technology use many techniques to develop quality and relevant inbound links to the website.

What can you expect having your site optimised? More traffic to your website which will increase sales of your products or services. The beauty is as your site becomes more popular, it will also rank better for your industry keywords.