Your past customers will be of value in your future businesses. As you get each new customer you want to network with that customer again in the future, to keep your business in their mind, and to keep them on as a walking and talking billboard for your business. Business in the future would involve repeat customers and referral customers, both of which are needed to the ongoing relationship of your business, the consumer, and the local surroundings.

How can you network with your previous customers? You can network with them no matter if they are online or not. You can just send an email or a note. Ask about their day; talk with them by name, and offer advice or to continue with the conversation when they have time to chat with you. Talk about what they’ve bought or what work you’ve done for them. Ask if there is anything that can be done to improve the process, they went through while dealing with your business.

You can network with your best clients by taking them to lunch or having something special delivered to their home. As you continue to acknowledge your largest clients, they will keep you fresh in their minds. They would share to others what they feel about your business and what you’ve done for them. This is typically done for those largest buyers only.

With online businesses, newsletters, emails, e-zines, and coupons are sent to their previous customers to keep contact. It’s very important to keep the lines of communication open so that your previous customers would still be updated. This in turn is going to increase sales, one repeat customer at a time.

Never forget about your previous customers. In the offline business, and in online business you can network with your previous customers by creating mailing lists and using these mailing lists. You could give a statement like, „Since we have done business in the past, we would like to offer you a special price in our Networking organization“. This might be advertising, but it is networking at the same time because of the previously established relationship with that customer.

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