Search engine optimization is the most secure way to put your marketing on complete autopilot. The ability to apply search engine optimization methods to your marketing efforts can literally give you the power to become a leader in your niche.

There are some factors that must be present in order to create a properly optimized website. The right optimization techniques can make a huge difference in the search engines.

The first rule of SEO is selecting the most relevant keywords. The choice of keywords is imperative to a successful marketing campaign. A good keyword tool can help you avoid optimizing your site for a keyword that is not relevant.

The way you use your keywords in the content of your website is also a crucial. The search engines must be able to pick up on which keywords you are targeting. Make sure your keyword phrases are used frequently in your text.

The location of your keywords is also an important factor. The main keyword for each page should be used in the first paragraph and in the closing paragraph. It is also wise to use different variations of your keywords to avoid sounding redundant.

Approximately eighty percent of your SEO results will come from generating incoming links to your website. There are several way to create quality backlinks: article marketing, bookmarking, and reciprocal linking. Be careful when purchasing backlinks because the search engines frown on this backlink building technique.

With all the techniques I have discuss, there is no substitution for using original content on your website. Search engines rewards website owners greatly for providing fresh original articles and website content.

Search engine optimization can make a world of difference of whether you site shows up in page 10 in the search engines or page 1. Whether you decide to pay a company to promote your website or you choose to learn SEO on your own, search engine optimization techniques can definitely put your website on the map.