As an internet marketing business owner, a mini-course is an excellent strategy to market your web site. These are some of the different steps to setting up your mini-course to drive visitors back to your website.

The first step is to send your visitor the first email. This is part 1 of your mini-course and it welcomes them and provides the introductory lesson. This email is received immediately upon subscribing. Part 2 of the mini-course should be sent 2-3 days later on a different topic of the course. In the 3rd email, you may want to promote an affiliate program or product you want to sell. The 4th email should include part 3 of the mini-course. The key is the provide these emails in that 2-3 day period. 2-3 days is a good level of frequency.

If you are doing a product launch with a teleseminar, you may want to use a mini-course as well. You do not have to launch the mini-course first; you can do both at the same time. The primary purpose of the mini-course is that it gives a valid reason in the mind of your subscriber for emailing them so frequently.

Once your visitor has received all of the parts to your mini-course, you should send emails featuring tips and strategies once every 7 days. This is like a newsletter for your internet marketing business. Both the mini-course and the newsletter should be loaded up into your autoresponder as follow up emails.

In addition to follow-up emails, you should also use the broadcast feature when appropriate. The broadcast feature allows you to send emails to your entire list immediately. There are several reasons why you may want to do this as the owner of an internet marketing business. Maybe you have a new product that you are launching and you want to tell your list about it. When you use a broadcast email, whatever you send is going to go to every subscriber who is still actively subscribed to your list.

Now that you understand how a mini-course is used, you have everything you need to know to implement it successfully in your internet marketing business. So go out there and get your mini-course set up right away!