After years of medical marketing research, I have discovered the elements of a successful medical marketing strategy. You want a medical marketing strategy that is repeatable, clearly brings in new patients, and simple to start. Ideally the medical marketing idea should not cost much or least has a high return on each invested dollar.

The proven medical marketing solution I want to share addresses and meets all of these desirable qualities. The strategy I will share is the best form of marketing for medical because it leverages the Internet as vehicle for medical marketing communications.

I want you to imagine the following scenario. You have two or three patients in a day who are happy and delighted that you are their medical doctor. They are the kind of patients who would go home and tell their family or friends about you if someone asked them, „Do you have a physician to recommend?“ Their response would be your name. Right now most medical practices are not leveraging that potential positive word-of-mouth in a way that brings them new patients.

A medical practice can facilitate this word of mouth by asking patients to visit their own medical review site. At this review site patients could share their feedback. The practice in this scenario would decide which reviews get pushed out onto the Internet for other prospective patients to see.

After several weeks the practice would have tens and tens of reviews which would be worthy of being published online. These favorable reviews are effectively a permanent and powerful marketing asset which will attract new medical patients to the practice. Moreover, your happy patients have done the work of generating the original and pertinent content which will drive your main website up in search engine rankings.

Because there are a couple of services out there that let you create you own review site, you will not need to retain medical marketing company. Your review site can be put on the Internet in minutes. From that point forward you will be in position to control which reviews are put online.

Prospective medical patients want to hear what your patients have to say. By putting it online, search engines will push you higher in their rankings since you are generating content that is growing and relevant. Based on a lot of medical marketing research, this is the best medical marketing plan, online or offline.