Before I jump into discussing the best online medical marketing idea, let me first identify the parameters which are critical for online medical marketing success. This is based on hundreds of hours of medical marketing research. As a medical doctor, what you want is an online marketing strategy that is (a) very low-cost, (b) has a very consistent pattern of bringing you new patients who are searching for medical services in your area, (c) something that is very easy to implement, and (d) something which is an ongoing process that does not require constant fiddling on your part.

The amazing thing is that the medical marketing strategy I am about to share addresses all of these issues with respect to medical marketing communications. It is without doubt the single best way to market your practice. In fact, prior to the Internet, accomplishing these goals was quite expensive, time-consuming and onerous for medical doctors.

I want you to imagine the following scenario. You have two or three patients in a day who are happy and delighted that you are their medical doctor. They are the kind of patients who would go home and tell their family or friends about you if someone asked them, „Do you have a physician to recommend?“ Their response would be your name. Right now most medical practices are not leveraging that potential positive word-of-mouth in a way that brings them new patients.

A medical practice can facilitate this word of mouth by asking patients to visit their own medical review site. At this review site patients could share their feedback. The practice in this scenario would decide which reviews get pushed out onto the Internet for other prospective patients to see.

You delighted patients will happily be put to work promoting your practice. The reviews these patients will write will be pertinent and ever-growing, the two elements critical to rise in search engine rankings. In the couple of months, the medical practice could have hundreds of reviews online.

It is not necessary to hire an expensive medical marketing company to get your medical practice’s review up and running. There are several companies that can get your review site online in minutes. Having your own review site will allow you to decide exactly which reviews are put out on the Internet for others to see.

By creating content which is changing and reflects the firsthand experience of your existing patients, you will be in a position to rise very high in search engine rankings. Search engines love content which is changing and growing and reflects what people who are searching want to see. And there is nothing that appeals more to a patient trying to figure out which medical doctor to visit than to hear the actual firsthand experience of a physician’s patient. Medical marketing has never been better or easier.