After years of medical marketing management, I have discovered the elements of a successful medical marketing idea. You want a medical marketing idea that is repeatable, clearly brings in new patients, and simple to start. Ideally the medical marketing idea should not cost much or least has a high return on each invested dollar.

Before the Internet, trying to achieve these goals was extremely difficult. Marketing either expensive or took a lot of effort. The medical marketing plan I will share accomplishes all of these objectives and does so without costing a tremendous amount.

Most medical practices know that they have a lot of patients who want to spread the word about how good the medical practice and doctors are. There is tremendous locked in marketing for medical potential here that can be unlocked.

By directing patients to a customized review site specifically designed for the medical practice, all patients would be able to give their feedback. The practice would be in control of which reviews get published online and which reviews simply are used for internal practice purposes.

You delighted patients will happily be put to work promoting your practice. The reviews these patients will write will be pertinent and ever-growing, the two elements critical to rise in search engine rankings. In the couple of months, the medical practice could have hundreds of reviews online.

It is not necessary to hire an expensive medical marketing group to get your medical practice’s review up and running. There are several companies that can get your review site online in minutes. Having your own review site will allow you to decide exactly which reviews are put out on the Internet for others to see.

Objective medical marketing research shows that new medical patients want to know what people are saying about their medical doctors. By putting first person stories online, you will be giving prospective patients what they want and simultaneously improving your online reputation. Furthermore, search engines will reward you with higher rankings for providing pertinent and growing content. This is clearly the future of medical website marketing.