With this secret, you can boost your marketing. It reaches out and grabs your would-be buyer because it is so effective. It doesn’t matter what your product is. This secret works with everything.

To make it even more valuable, practically nobody uses it. That is why it’s still a secret. What is it then? It is a face.

Would you believe – it’s a face.

Seeing a face is what everyone loves. Even your pets like seeing your face. Look at all the ways in which people are attracted to faces. You may be aware of the Potato Head craze that happened a few decades ago. Later, the Pet Rock took us by storm.

Below are 5 ways you can use a face to sell your product.

Include a snapshot of yourself if you have a website. Instant trust will be built by doing this. Customers like to feel they are dealing one-on-one with a real person since buying and selling is a personal matter.

On your product, place a picture of a person. It can be on a book cover or on packaging. According to researchers, viewers are most attracted to a face that is looking straight at them or eye to eye.

A pet’s face is very effective for an advertising piece such as a mailer or a postcard. It can be used for any type of product – not just pet products.

Testimonials are buying triggers which are powerful. If others have already bought it, then would-be buyers believe it as well. With a picture of the testimonial giver, you can make your testimonials even stronger.

Putting a face on your product as soon as you can is the bottom line here. Not only will your marketing come alive, but good things will happen as well.

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